Toyota announces pricing for 2010 models, upgraded engine for FJ Cruiser
Toyota's 2010 lineup will receive a suite of aesthetic, performance, and safety changes and minor price bumps, beginning with the FJ Cruiser. ToMoCo's chunky 'ute gets engine mods that include dual VVT-i and roller rocker arms, returning 19 more horsepower and one additional mile per gallon, with a price increase of just $360. At the other end, the 2010 Yaris will count things like Vehicle Stability Control and traction control as standard on the whole range, and the MSRP gets nudged up by $150.
The RAV4 Limited gets a little more chrome inside, and the price doesn't change. Nor does the price change on the Highlander, unless you want the stainless steel exhaust tip that will run you $50. But the SUV does offer more amenities on the base model, including a backup camera and moonroof.
The Avalon's price goes up by $100. For that you get auto up/down windows in the rear. The Tacoma gets "an enhancement to the front cup-holder functionality," but no price change. The vehicles will start arriving on dealer lots in August and September, and you can read up on all these changes and more in the press release after the jump.
[Source: Toyota]
PRESS RELEASE
Toyota Announces Pricing on 2010 Avalon, Yaris, Highlander, FJ Cruiser, Rav4, and Tacoma
TORRANCE, Calif., July 30, 2009 -- Toyota Motor Sales (TMS), U.S.A., Inc., announced manufacturer's suggested retail prices (MSRP) today for the 2010 Avalon full-size sedan, Yaris subcompact, FJ Cruiser off-road sport utility vehicle (SUV), Highlander mid-size SUV, RAV4 compact SUV, and the Tacoma pickup truck. The 2010 models will begin arriving at dealerships in August, with the exception of Highlander (September).
The 2010 FJ Cruiser, the most capable off-road SUV in the Toyota line-up, will feature several upgrades, including dual VVT-i and roller rocker arms on the 4.0-liter V6, which add 19 horsepower and a one mpg increase. Minor suspension changes reduce the turning radius by more than a foot, and a new Army Green exterior color is offered. The base MSRP for FJ Cruiser will range from $23,680 for the 2WD automatic to $25,270 for the 4WD automatic, an increase of $360, or 1.4 to 1.5 percent.
The RAV4, the first ever car-based SUV originally introduced in 1996, receives minor styling enhancements for 2010, including chrome-accented interior appointments on the limited model. The MSRP remains unchanged for 2010 RAV4. RAV4 models will carry a base MSRP that ranges from $21,500 for the base model 2WD four-cylinder to $27,810 for the 4WD Limited V6.
The 2010 Highlander gas model, which will be assembled at Toyota Motor Manufacturing, Indiana (TMMI) beginning in October, will have an available backup monitor on the multi-informational display for the Base grade V6, and a power tilt/slide moonroof for the Base grade four-cylinder. Highlander Hybrid carries over unchanged for 2010. The MSRP for the 2010 Highlander gas and hybrid models remains unchanged except for the Highlander Sport, which adds a stainless-steel exhaust tip and will increase $50. The base MSRP for the 2010 Highlander ranges from $25,705 for the base four-cylinder 2WD to $41,020 for the Limited 4WD hybrid model.
Avalon, Toyota's flagship passenger car since 1995, continues to set the standard for performance, luxury, and value in its class. For 2010, Avalon adds rear-passenger auto up/down windows and one new exterior color, Sandy Beach Metallic. The base MSRP for the 2010 Avalon ranges from $27,945 for the XL to $35,285 for the Limited, an increase of $100, or 0.3 to 0.4 percent.
Tacoma, the best-selling compact pickup truck in the U.S., will carry over unchanged except for an enhancement to the front cup-holder functionality, and it will not receive a price increase for the 2010 model year. Tacoma's base MSRP ranges from $15,170 for the Regular Cab with a five-speed manual transmission to $27,075 for the V6 4x4 Double Cab Long Bed with a five-speed automatic transmission.
Yaris will receive standard Vehicle Stability Control (VSC) and Traction Control (TRAC) in 2010, equipping all Yaris models with Toyota's Star Safety System™ that also includes Anti-lock Braking System (ABS), Electric Brake-force Distribution (EBD) and Brake Assist. Yaris is the only vehicle in its segment to offer this set of safety features as standard equipment. With all of these enhancements, Yaris base MSRP will increase only $150 and will range from $12,355 for the three-door model with manual transmission, to $13,915 for the four-door sedan with an automatic transmission, an increase of 1.1-1.2 percent.
Base MSRPs do not include a delivery, processing, and handling (DPH) fee of $750 for passenger cars and $800 for light trucks. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.
Reader Comments (Page 1 of 2)
zypr3xa 6:15PM (7/31/2009)
I still think it is one ugly looking vehicle!!
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drmoomoo 6:24PM (7/31/2009)
Agreed. It's like Toyota took a look at the H2 and said "How can we make it uglier?"
Concerned Citizen 3:05AM (8/01/2009)
More like they took a look at the FJ40.... It precedes the H2 by just a couple years.
Guess there's no accounting for taste.
drmoomoo 12:37PM (8/01/2009)
Well yes, cc. I know it's (loosely) based off the looks of the old FJ. My bad joke was alluding to the fact that they made this iteration to compete with the Hummer for people with no taste.
Dissident 1:29PM (8/02/2009)
I think the Hummer for people with no taste is called... The Hummer. It LOOKS like a badass offroader, but isn't, whereas the FJ will go just about anywhere a wrangler will go.
RED_ 6:23PM (7/31/2009)
I only just found out that these are already on sale. How the hell did that go over my head. How are they compared to a range rover or something? Looks like a tough thing
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Osprey 6:34PM (7/31/2009)
Its actually a very capable off-road vehicle. The looks take a bit of getting used to though..
VW GTi 6:42PM (7/31/2009)
Incredible blind spot from the gigantic D-pillar.
drolds1 7:50PM (7/31/2009)
It's a capable off-road vehicle? Yes, if you don't mind the body structure ripping and bulging in the engine bay then being denied warranty coverage, in typical Toyota fashion.
http://images.google.com/imgres?imgurl=http://www.fjcruiserforums.com/gallery/data/500/key_interesting_features_21.jpg&imgrefurl=http://www.fjcruiserforums.com/forums/interior-exterior-visual-tech/80225-overhead-console-pics-above-headliner.html&usg=__0oSx5UwehYvKj1yLmJz2MjBfhvc=&h=438&w=489&sz=32&hl=en&start=6&um=1&tbnid=byz13yCVQVr6PM:&tbnh=116&tbnw=130&prev=/images%3Fq%3Dtoyota%2Bfj%2Bproblems%2Bsheet%2Bmetal%26hl%3Den%26client%3Dfirefox-a%26rls%3Dorg.mozilla:en-US:official%26hs%3DTTh%26sa%3DN%26um%3D1
drolds1 7:53PM (7/31/2009)
Sorry. Bad link.
http://www.fjcruiserforums.com/forums/550364-post1.html
the4thheat 9:22PM (7/31/2009)
drolds do you even know what the heck you linked to? The guy is just talking about building an overhead console...wtf does that have to do with anything.
the4thheat 9:31PM (7/31/2009)
OK read you other link where the guy clearly says that Toyota has been replacing the aprons with a new design under warranty for free but he's not happy with the new apron since some people still had it crack.
But if you read the thread for newer posts (that post is from 2007) Toyota went and made yet another apron upgrade. Regardless, people aren't being denied coverage unless they had made serious mods and even then the thread shows that lots of people got their repairs covered anyway.
Rich 6:32PM (8/01/2009)
That's what you get for buying a plastic Hummer...
Honestly, I've never seen one of these with mud on it.
Mr Clickerson 12:09AM (8/02/2009)
I would just get a 4Runner if I were you. Same frame and suspension, essentially, but without the problems of the FJ's with their frames collapsing and suspension parts ripping apart.
Brent Schmidt 6:08AM (8/01/2009)
When's the final year for the FJ? I think I recall reading something awhile back how they were only going to sell the vehicle for 4-5 years.
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Clyde Batter 6:25PM (7/31/2009)
If Toyota really cared what people wanted, they'd offer a V8 with manual transmissions, especially in the Tacoma-based platforms (Taco, FJ) and Tundras.
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Luis 8:20PM (7/31/2009)
just be happy you can get the V6 with a manual, these days.
MikeW 11:21PM (7/31/2009)
Where is that new 6 speed automatic at?
The axle ratio could be shortened for more speed without compromising mileage.
tankd0g 11:39AM (8/01/2009)
Their V6 has more power then the V8 you remember and it's lighter.
Frost 6:58PM (7/31/2009)
I thought they already axed the FJ?
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