The IAA Frankfurt Motor Show is still a month and a half away, but the BMW Group is gearing up to show the world that its three brands – BMW, MINI and Rolls-Royce – include efficient and enjoyable driving machines. The BMW Groups vehicles will be displayed on a special circuit track that encloses all of Hall 11's exhibition space. The company wants to use the media and visitor attention to "set the stage for important social issues such as sustainability." BMW walks the walk, too, with a modular, reusable exhibition system that results in less waste than traditional display areas.
The BMW fleet in Frankfurt will include the ActiveHybrid 7, the ActiveHybrid X6, and world premieres of the 5 Series Gran Turismo and the BMW X1 as well as "further additional product surprises." For MINI, BMW is celebrating the brand's 50th anniversary with two new birthday editions: the MINI 50 Camden and the MINI 50 Mayfair. On the blatantly green front, the MINIMALISM concept, "a package of measures developed to optimize fuel consumption and to reduce emissions, which is presented in a futuristic area that offers great experiences," will also be on display. And then there's whatever Rolls-Royce will show.