• Jul 29th 2009 at 1:58PM
  • 55
2010 Kia VG renderings - Click above for high-res image gallery

This past April at the Seoul Motor Show, Kia showed off the KND-5 concept, the Korean automaker's vision for its next-generation "near luxury" model. Based on the front-wheel drive platform shared with the Hyundai Azera, the car is known internally as VG and is slated to go on sale in Korea later this year. Even better, the sedan should make it Stateside in early 2010 after making its American debut at next year's Detroit Auto Show. Expect a range of engines, possibly including Kia's 2.4-liter direct-injected four and 3.8-liter Lambda V6.

It's not often that concepts keep their most distinctive features when they reach production, but if these latest renderings from Kia are anything to go by, we like where this is heading – especially when compared to the ugly-duckling Amanti. Says Hyoung Keun Lee, Kia's Senior Executive Vice President and COO of International Business Division:
"VG clearly demonstrates the next stage in Kia's design evolution and showcases our new design principle of 'sophistication by simplicity'. The exterior is a seamless blend of powerful front, sleek profile and sophisticated but simple rear lines to create an elegant and luxurious appearance."
The VG obviously subscribes to the en vogue four-door coupe concept with an appropriately low roof and rising beltline. Up front, we note a prominent version of Kia's latest corporate grille, flanked by dramatic headlamps with LED eyebrows overhead and deep-set foglamp sockets below. Another remnant leftover from the KND-5 concept are the sweeping swage lines that add visual interest to the car's side profile. Out back, the LED pattern is repeated in the large tail-lamp clusters. See the renderings for yourself below and click past the break for the official press release.



Kia Motors has today released the first images of its new premium saloon due to go on sale in Korea at the end of the year.

The new model, currently known by its code name VG, was shown in concept form at the Seoul Motor Show earlier this year and is set to replace the existing Opirus model in Korean, North American and European markets.

"VG clearly demonstrates the next stage in Kia's design evolution and showcases our new design principle of 'sophistication by simplicity'. The exterior is a seamless blend of powerful front, sleek profile and sophisticated but simple rear lines to create an elegant and luxurious appearance," commented Hyoung Keun Lee, Senior Executive Vice President and COO of International Business Division at Kia Motors Corporation.

There are no current plans to bring this model to the UK market.

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    • 1 Second Ago
      • 6 Years Ago
      Nice car...can't get past the badge. Ford guy...needs one of those.
      • 6 Years Ago
      To all the people pointing out that Peter Schreyer is head of Design at Kia and that that makes it obvious that this Kia looks like an Audi: if you're a good designer, you adapt to the brand you're working for instead of copying your old designs. If this is all Schreyer can do, scribble the designs he made for Audi, than he's a pretty limited designer.

      And also, it doesn't matter that he was the former head of Design at Audi; this Kia looks like an Audi, period. Regardless of who designed it.
        • 6 Years Ago
        One can say the same for other designers such as Ian Cullum.

        Besides, Schreyer was the first to add "kinks" and creases to add visual interest to his previously overly clean Bauhaus design language which Audi has followed suit.
        • 6 Years Ago
        (According to BluePariah he wasn't Head of Design, but my point still stands against those proclaiming it.)
        • 6 Years Ago
        Once can say the same for other designers like Ian Callum.

        Anyway, Schreyer was the first to add visual interest to his usual, clean Bauhaus design language by adding "kinks" and creases - which is something that Audi has followed suit.
        • 6 Years Ago
        I agree. If Kia's starting to look like Audi, not such a good thing under Mr. Schreyer. But...I can also see Kia's Korean bosses going 'Peter. I personally like Audis. Can we put some Audi into our Kia?"

        However, I am confident to believe that the development of VG were well under its way before Schreyer joined Kia. Thus... most of the framework probably was done already minus some details (Just like Soul, Forte... etc)

        His real influence on Kia's design will start to surface with next generation of Kia cars. Ones that started fresh from the scratch under his helm.
      • 6 Years Ago
      has audi written all over it
      • 6 Years Ago
      Kia's head car designer is Miklós Kovács, who previously worked for Audi. No wonder this car looked so much like Audi.
      • 6 Years Ago
      Very nice Kia!

      Let's hope the production model looks 90%+ as good as this rendering.
      • 6 Years Ago
      Very nice!
      • 6 Years Ago
      Kia is fast becoming a bigger contender.
      • 6 Years Ago
      hATERS!!..... its a right move for KIA .... they needed to do something before getting knocked out by other competitors ...... so it more looks like they designed nice lights and a decent body looks and front grill looks like Old' Lexus ES models.. wheels are pretty good .DEFINETLY NOT FROM PIMP MY RIDE... check out Audi's Beemers and benzo rims... they all have same features but smaller 18inch
      • 6 Years Ago
      Somewhat unrelated: when is Kia going to redesign their logo? In these renderings it looks like crap compared to the car. Cheapens everything!
      • 6 Years Ago
      poor Audi copy... and in two years the fanboy claims the new Audi looks lika a Kia lol
      • 6 Years Ago
      I do see this as a fair replacement for both the Amanti and Azera, but staying only within Kia. That gives the new Sonata more breathing room as far as feature content, technology, and sheer power. Kia's Optima doesn't offer as much traditionally, so this breaks to the top nicely.

      Audi Sportback Concept/VW Passat CC rip off aside, I think it looks great.
      • 6 Years Ago
      A few notes here. Current Design lead at Kia is Peter Schreyer, who designed the original TT (and the new Beetle). Schreyer was head of all VW Design, but he was, to my knowledge, never Design Lead at Audi. For a number of years, that role has been filled by Walter Di'Silva, who is now VW's current Design Lead.

      This Kia design borrows more from Di'Silva's beautiful A5 then it does from Schreyer's work, so in my opinion, this is still heavily borrowing from Audi. That's not a bad thing, mind you. A bit cheap maybe, but a smart business move. its not even clear form this article whether even Schreyer himself had a hand in this (beyond the obligatory rubber stamp.)

      Be careful that we don't confuse our designers. They hate it when you do that.
        • 6 Years Ago
        Granted, but the A4 has changed quite a bit since the B5. Now this is just opinion on my part, but, the A5 seems to be a evolution of the styling introduced in the C6 A6 (2005), which Di'Silva designed, which then translated down the pipeline to the B7 A4. Not to mention the R8...

        Maybe we can meet in the middle and say its a good marriage of the two. Either way, they're all beautiful cars :)
        • 6 Years Ago
        The A5 is nothing more than a variation of the A4, and according to BusinessWeek and a no. of other sources, Schreyer served as Chief Designer of VW from 2002 to 2005 and Chief Designer of Audi from1994 to 2002 (where he was responsible for the "Bauhaus look" at Audi).

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