• Jul 27, 2009
It's no mystery that Bob Lutz wasn't particularly pleased with Buick's recent "Photo Shoot" advert, and according to Ad Age, the tri-shield's spot wasn't the only campaign to incur Maximum Bob's maximum wrath.

On July 14, General Motor's new Vice Chairman sat down with the automaker's branding teams, and according to one source, "crapped all over the advertising," then left on a Caribbean vacation.

Specifically, he took issue with the aforementioned Buick commercial, as well as the Kate Walsh (of Grey's Anatomy fame) Cadillac ads, saying the spots were "too dark" and that Chevrolet's new campaign – which has yet to run – is "too lifestyle-focused."

Speaking with various insiders at GM, its advertising agencies and the creator of the Buick spot, Ad Age reports that Lutz will be spearheading in-depth reviews of current and upcoming campaigns to best represent the General's post-bankruptcy rebirth, and taking an old-school approach that highlights the products and features in its line-up.

Lutz said in a webcast before the meeting, "I think you will very quickly see a drastic change in the tone and content of our advertising. And if you don't, it will mean that I have failed."

[Source: Ad Age | Image Source: Stan Honda/Getty]


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  • 57 Comments
      • 5 Years Ago
      50 Cent and Kate Walsh.
      Two of GM's biggest advertising mistakes.
        • 5 Years Ago
        Azzo,

        In real life Turtle would have said at least he was not a low life crack selling drug dealer who has been to prison and would have probably asked him for tips on how to effectively burn down a house with your son and his mother inside sleeping.

        That cameo was not true to life because it is impossible for 50 Cent to go anywhere without 5 bodyguards. There is no way he would have been in an open top convertible by himself.
        • 5 Years Ago
        Venom, My uncle was in line @ a local liquor store with Eddie Van Halen off Melrose about a decade ago ( he was buying smokes... no booze). I let Denise Richards jump ahead of me @ a Hermosa Beach coffee joint. I had Coolio buy me & my girl drinks during the LBGP a few years back. He was alone (waiting for other celeb-drivers to join him in a hotel bar...)

        California is full of celebs & they pop out solo quite frequently. I'm also not getting your crack dealer references for 50... I guess you would classify Snoop Dogg in similar light?
        • 5 Years Ago
        Geez, Venom... you appropriately named dude! :) :)

        50 was driving a pricy Rolls convertible & razzing an unemployed friend in a 240K Ferrari... yeah, what a total POS he is. I laughed at the scene & enjoyed the cameo.
        • 5 Years Ago
        With regard to the Entourage comment.
        He came across as the loathsome, reprehensible jerk that he is in real life when he was on Entourage last night.
        Every time I see him I am amazed he is still alive or that they have not found a way to put him in jail yet.
      • 5 Years Ago
      Bob is right about those ads, they need to communicate a new, different GM. This reeks of ads straight from the 80's, and life-style focused Chevy commercials doesn't work in a recession. The only lifestyle people are living with right now is paranoia over job loss and paying bills to stay in their homes. Communicate the new mileage savings of new cars, incentives, etc. That ad agency doesn't get it, Bob does.
      • 5 Years Ago
      three words: LISTEN TO LUTZ.

      period.
      • 5 Years Ago
      I can't be the only person who likes the new Buick ads can I?
        • 5 Years Ago
        Objectively, I think they're only so-so. But personally, they sorta crack me up.
        • 5 Years Ago
        I like them and I don't understand the hate.
        • 5 Years Ago
        Yeah, you could ...
      • 5 Years Ago
      It's really fun watching GM flirting with the primitive rapper chimp called 50cent.
      If the GM cars are so poorly qualitativity as the (C)rap muzik is I would be very worried about GM future!
      • 5 Years Ago
      I agree with Lutz. Dump the glitz and have the ads be more about the cars.

      Heck have Lutz in the Ads, like Iaccoca in the Chrysler ads when they were resurrecting that company the first time.

      Though, the more wired we get the more it is about product and less about adds. I hardly watch normal TV anymore. So I haven't seen an GM ad except the rebirth ad.

      It's all about the cars now. Deliver good cars and they will come.
      • 5 Years Ago
      The CTS ads are just what they need. Don't listen to Lutz. Don't fall into the trap of letting engineering run the marketing department. People don't buy Luxury cars because of the speeds and feeds, they are buying into an image and identity. These things aren't mutally exclusive. You can make a great performing car with industry leading features and still market it as sexy, fun, and exciting.
      • 5 Years Ago
      Marketing your car, your car company, or any company for that matter is all about making the customer feel good.

      Feel good about you, your product and his decission to buy it.

      There are all kinds of people buying cars, but most don't do much research. They just hear what problems other people have with cars near them, and don't buy that. They watch a funny comercial that makes them laugh or smile, and think good things about that product. This is why you need content comercials but mostly funny/interesting/happy non-content comercials.

      Someone name the last non-content funny/happy GM comercial you remember? I can think of that crazy cool Prius/people-as-objects one. Or the bridgstone squirrel comercial.

      GM needs to figure out how to make the brands happy to people. Let the local dealer's ads schlep the hardware side.
      • 5 Years Ago
      What about making the SolsticeSky a Buick? Call it a Buick Reatta. It might help attract more younger buyers for Buick.
      • 5 Years Ago
      I'm really sick of features based spots. Yeah, you can include them but ad agencies should get back to romancing the automobile and not releasing a massive spec dump on the public. Get people interested, and if they want specs they can go online!!!
      • 5 Years Ago
      ":Bob Lutz 'crapped all over [GM's] advertising'"

      Is it even possible to crap all over crap?
      • 5 Years Ago
      The image that brings to mind is hilarious! Bob walks into a board meeting angry and starts talking about the adds, pulls down his pants and takes a dump on the table where all the ad stuff is and the just zips everything up and heads out the door to catch a plane to the carribean.
        • 5 Years Ago
        That very well may be what happened. He is well into his 70's after all...
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