• Jul 24, 2009
2010 Ford Taurus – Click above for a high-res image gallery

Ford is launching ten new or redesigned vehicles this year, bringing its line-up age down to a scant 2.4 years, according to a Merrill Lynch report. Product Chief Derrick Kuzak told the Free Press that the goal is to keep the product lineup fresh, and the Blue Oval is getting the job done with fewer models and vehicle platforms.

Back in 2004, Ford had 92 vehicles in its product lineup, and that number was dropped to 59 by 2008. Ford also cut platforms from 27 to 16 during that time frame, slicing engineering costs by a whopping 60% as a result.

Ford intends to keep up the accelerated pace of vehicle launches in 2010 with the introduction of the new Fiesta, a global Focus, the Transit Connect electric, a heavily updated Super Duty pickup lineup, and an all-new unibody Explorer. Autoconomy analyst Erich Merkle reportedly told the Free Press that the Blue Oval has "a tidal wave of new product" planned for the next 18 months.

Citibank analyst Itay Michaeli is reportedly questioning whether Ford can keep up this frenetic pace of vehicle launches as the automaker continues to lose money. Analysts were expecting Ford to lose about 53 cents per share in the second quarter, after burning through $3.7 billion in cash in Q1, but the company surprised many by losing only 21 cents per share on continuing operations. Ford CEO Alan Mulally says the company has the money to execute it's plan.



[Source: Free Press, CNN Money]


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    • 1 Second Ago
  • 53 Comments
      • 5 Years Ago
      I dunno, but I was just got back from Europe and the Fords, inlcuding the Fiesta, looked bug-eyed and too organic looking, while the French and German cars looked cool and mechanically good looking. Every Fiesta I saw was a deep maroon red too, which didn't help. Just a preference is all. I'm sure here in the states the Fords will look better due to lack of competative cool cars.

      The problem with the Fiesta though, is that they keep showing the 2-door hatch and that is the model that isn't coming here. A 4-door sedan and 5-door hatch; take ur pick.
        • 5 Years Ago
        @Johnny5: Make sure you can recognize Euro-Ford when you see one at first place.
        • 5 Years Ago
        "I dunno, but I was just got back from Europe and the Fords, inlcuding the Fiesta, looked bug-eyed and too organic looking, while the French and German cars looked cool and mechanically good looking."

        so, basically, your post is nothing more than your personal opinion, which doesn't apply to anyone but you? Thanks for sharing, I guess.
        • 5 Years Ago
        I agree bigbad, I travel to Europe all the time and I'm never impressed with any of the Fords there.
        In fact, I'm astonished how it's keeps getting said that Ford's market share is growing there when all I see are Puegots, Fiats, Alfas, Renaults and VWs more than any new Fords. I actually see more Jeeps too!

        Not sure that any statement Ford makes lately isn't just hyperbole. Some how, if it's stretched and manipulated, Ford will make it sound true.
        • 5 Years Ago
        Yet somehow Ford of Europe keeps growing their market share as well. :)
      • 5 Years Ago
      Ford ought to bring the Taurus to Europe as well. It is a darn good-looking car.
      • 5 Years Ago
      I'm a little confused.....
      Can someone help me out here?
      92 DIFFERENT vehicles in 2004 from Ford?
      Or is that including all of their seperate companies i.e:Lincoln, Mercury, Mazda, etc....?
      Any help would be greatly appreciated!
      Anyways, keep up the great work Ford!
      This is why I have stayed a fan through the tough times.
        • 5 Years Ago
        Thanks bro!
        • 5 Years Ago
        I believe it was throughout the entire FoMoCo, including the PAG. The lineups were absolute monsters. There was still a few models we don't see anymore...still it's looking that way into the future. Ford is really expanding the lineup again.
      • 5 Years Ago
      The Ranger is a bit of a old sore on the list however I see no real reason to get rid of it. Still sells like hot cakes and can easily be updated with the 3.5 V-6 to replace the 3.0 and 4.0. After that I cant see a whole lot else thats necessarily wrong with the Ranger...its age and all.
      • 5 Years Ago
      I don't understand for the same company can design a flowing, curvy Fiesta/Escort and relatively lively Fusion could pen this brick? Unless the Ford truck school-of-brick-design-ers would do the brick trucks and the brick Flex were able to get their hands on a car project. This car has so much potential, nice interior, etc. But the squared lines, the too high belt line making the rear seats claustrophobic, the hood being so brick that the rear end has to be jacked up 6" higher to allow the driver to see out of the car, the rear overhang, etc.

      Oh well, at least they are trying.
      • 5 Years Ago
      Don't get too excited. Just dropping the Crown Vic is probably responsible for half of this.
        • 5 Years Ago
        They haven't dropped the Crown Vic. And even if they had, the Grand Marquis and Town Car are still offered for retail sale.
        • 5 Years Ago
        @Jim: The Crown Victoria is not for retail sale at all Ford dealers. It is only available to Ford stores with fleet sales.

        The Grand Marquis is the only one of these RWD dinosaurs available for retail sale at Mercury dealers.
        • 5 Years Ago
        You're right. I was a joke anyway, making fun of the way Ford continues to sell the Crown Vic with no design in a decade or something.

        Ford simply said their average vehicle age now is 2.4 years. 2.4 years is not amazingly low considering the normal turnaround for vehicle redesign is 5 years. Knowing that, one would expect the average to be about 2.5 years, and lo and behold it is.

        For example, Acura has the 1 year old TSX, the 1 year old TL, 1 year old RL, 3 year old RDX and 3 year old MDX, for an average of 1.8 years.
      • 5 Years Ago
      Ford looks so much better than GM or Chrysler.
        • 5 Years Ago
        Do you feel proud when people say you have the prettiest trailer in the park?
      • 5 Years Ago
      Ford CEO Alan Mullaly has installed a "System" at Ford for R&D, design and production that produces new vehicles every 4-years at reasonable cost on shared paltforms. Thats just smart business, unlike whats happening at Gov't Motors and Crisisler.

      New product is what sells and sells well, keep it up Ford!
        • 5 Years Ago
        And it was then that Ford learned what Honda had known all along. Seriously, I'm glad about this. With the exception of the S2000 and the NSX, I'm at a loss to think of a model that Honda didn't heavily refresh every 3-4 years since the 80s. All I have to say to Ford is "Keep up the great work."
      • 5 Years Ago
      The Ranger is basically the only compact truck in the American market. Why should Ford kill it when it has a monopoly in the small truck segment?
      • 5 Years Ago
      Yes I do. It's probably the same feeling I get when I see a punk like you get his ass kicked.
        • 5 Years Ago
        Hey William, see the logo in your avatar? Ford will go the same way as them, as will GM and Chrysler. Either that or sold to one of the transplants (or the Chinese).

      • 5 Years Ago
      Does Ford know what sport suspension in their vocabulary? this car is nice but dam what's w/ the 4x4 lift
      • 5 Years Ago
      "scant 2.4 years" or not, better than getting it up. I think Camry marketing team would be envious of this.
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