Infiniti to virtually preview next-generation M sedan at Pebble Beach
2008 Infiniti M – Click above for high-res image gallery
Used to be if an automaker wanted to unveil a new product, the car in question had to, you know... actually be there. But Infiniti will take advantage of new technologies to bridge the gap between virtual and reality at the upcoming Pebble Beach Concours d'Elegance, where it intends to give the public a preview of its next-generation M sedan.
Rather than rolling in the car itself, Infiniti will use "virtual video mapping" to project the car's details onto a clay model that will give the effect of seeing the car in the flesh in advance of the production model's anticipated debut in December. The public will be able to watch the event from home as well thanks to a a webcast on Infiniti's website, giving Nissan's luxury division all the exposure without the frantic preparation. Think it'll work out? Share your thoughts in the comments section below.
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Reader Comments (Page 1 of 1)
geo.stewart 5:36PM (7/23/2009)
you have to wonder with all that gimmick if there is any substance to the new M, thus building the hype with the technology.
Assuming by the tags that this is for the 2010 M, it should be ready for this at least, even if it was trailered in.
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P.V. 5:48PM (7/23/2009)
I'm really excited to see it, because when it came out it looked really nice and classy, but compared to Infiniti's recent designs, it's starting to look a bit dated (within the lineup, at least).
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futurama 5:54PM (7/23/2009)
After debuting the GT-R in GT5, Nissan is on a roll with tech gods! Can't wait to see how it will turn out! It will be very cool!!!
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Rhawb 5:58PM (7/23/2009)
Now that I think about it, I don't think I've seen more than a couple of Infiniti Ms on the road. Are their sales incredibly sluggish or something? If they're really selling as slowly as they seem, I'm surprised they haven't canned this model.
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tuna 6:37PM (7/23/2009)
Hello? worst depression/recession in years?
Rhawb 7:30PM (7/23/2009)
I still see plenty of 5-series BMWs and E-class Mercedes, heck I even see more Maseratis than I do M series Infinitis. I live in an area where I get to see plenty of very nice and expensive cars, yet I just can't remember the last time I saw one of these on the road.
Nateb123 7:57PM (7/23/2009)
It's true here too. I've seen only 2 Ms but over a dozen Gallardos, Ferrari 360s, 430s each. Murcielagos and Quattroportes even outnumber them here but honestly, it always seemed like an old person's car so I guess more successful folks can just buy something with real cred.
coffee jones 2:40PM (8/05/2009)
Uh. Yes. Sales suck on the M.
You can buy a 2 year old M35 (VQ35 engine) for $25k when they're new at $50k.
If the G competes with the BMW 3, the M35 competes with the BMW 530i, but without BMW's iffy reliability record.
If I didn't have money going elsewhere, I'd pick one up at that price, no problem.
Franz 6:01PM (7/23/2009)
I gotta say this is a car I've been looking forward to seeing. I loved the last M... well except for the funky looking rear pillar (dunno whether to call it a proper C or D pillar. LOL). It was a very nice car. Hope the new one looks good... if it does I might just be in line for an M50.
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Adamb 6:16PM (7/23/2009)
I am really excited to see the new M, I am a huge fan of ALL the Infiniti line-up, of course the current M is a very handsome Flagship SEDAN, but, I really hope the throw in a few touches from their recent concept, Essence, I think don't hold me up to it but, I can't wait to see it.
Please Infiniti don't mess it up.
Keep it Sleek, sporty, and very attractive
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Larry in Miami 6:22PM (7/23/2009)
What is "next-gen" about it? Looks like a minor face lift to me!
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Ligor 6:26PM (7/23/2009)
that's a picture of the current one
otherwise the titel wouldn't say to preview @ Peble Beach
it would say " here is .."
hans 6:28PM (7/23/2009)
well it hasnt been unveiled yet and that isa picture of a 2008 M.
Captain Caption 6:34PM (7/23/2009)
Very minor...it's the current model...captions are there for a reason...LOL
tuna 6:39PM (7/23/2009)
Uh yah. Might want to read the letters some time.
Toy Yoda 7:57PM (7/23/2009)
They need to make that Infiniti Essence concept car. If anybody from autoblog is going to the show, please beg them to make the car.
Back on topic. I love the M. Great car. I just wish the exterior was more stylish. The front is okay. The sides and rear need some flair.
But I think the interior rocks.
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bill jackman 8:18PM (7/23/2009)
This car gets a fraction of the attention of the Mercs and Bimmers that the auto mags fawn over, yet it gets kudos left and right. I bought an M Sport last year, and it's a terrific car. Worst part is the mileage and the cost of dealer maintenance. Other than that, it's been the best car I've ever had. Looking forward to a 2010 model that gets better mileage (I get about 18 being nice), and maybe some minor restyling.
I agree that the Essence was awesome. They should build it!
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Kaveh 8:37PM (7/23/2009)
Should be interesting, the M always had a nice interior, and if it gets the new V8 engine from the FX50 it would be a real nice autobahn car.
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ImSteevin 8:58PM (7/23/2009)
That's virtually awesome?
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Lee 1:05AM (7/24/2009)
Stupid. More Gimicky crap from Infiniti. Remember when they launched in the US with their stupid advertising that didn't even feature any cars?
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