2010 Transformers Special Edition Chevy Camaro unveiled
by Alex Nunez on Jul 22nd 2009 at 12:35PM 
2010 Chevy Camaro Transformers Special Edition - Click above for hi-res image gallery
Today at Comic-Con, General Motors officially announced the 2010 Chevy Camaro Transformers Special Edition. The $995 appearance package can be applied to LT (V6) and SS-trim Camaros in Rally Yellow with or without the optional RS package. So, whadda ya get for the dough? It's very straightforward:
- Autobot insignia fender badges and wheel caps
- An embroidered Autobot insignia on the center console
- Gloss-black rally stripes with Transformers logos
- Transformers-logo doorsill plates
[Source: General Motors]
PRESS RELEASE:
Chevrolet announces the 2010 Camaro TRANSFORMERS Special Edition
DETROIT - Fans of the new Camaro and the blockbuster TRANSFORMERS movies can now combine their love of the car and the films with the Chevrolet Camaro TRANSFORMERS Special Edition announced today at Comic-Con in San Diego.
"When the first TRANSFORMERS movie was setting box office records, we had countless customers asking to purchase the 'BUMBLEBEE' Camaro," said Karen Rafferty, product marketing director, Chevrolet. "Now, they can buy one with the new Camaro TRANSFORMERS Special Edition. Streets all over North America will be buzzing in no time."
Features such as an EPA-rated 29 highway mpg on the V6-powered Camaro, Bluetooth phone connectivity, USB connectivity, XM Satellite Radio and OnStar combined with TRANSFORMERS design cues add to the car's status as a 21st century sports car.
"Hasbro is thrilled to team up with Chevrolet and excited to see the Camaro TRANSFORMERS Special Edition come to market for our fans to enjoy," said Samantha Lomow, Global Brand Leader for TRANSFORMERS at Hasbro. "The yellow Camaro with the black stripes has become so iconic and closely associated with the BUMBLEBEE character that this edition was a natural fit for both companies."
While the aggressive styling of the Camaro is unmistakable, true TRANSFORMERS fans will notice some of the unique, but subtle features of the Camaro TRANSFORMERS Special Edition.
The 2010 Chevrolet Camaro TRANSFORMERS Special Edition includes the following:
* AUTOBOT® shield on the driver and passenger side panels
* AUTOBOT® shield on each of the four wheel's center cap
* AUTOBOT® shield embroidered on interior center console
* "TRANSFORMERS" logo on driver and passenger doors' sill plates
* "TRANSFORMERS" logo embedded into the hood rally stripes
* High-gloss black center rally stripe package
* Manufacturer's suggested retail price of package: $995
Dealers are now taking orders for this car. Customers can order the TRANSFORMERS Special Edition as either a Rally Yellow LT or SS model. The optional RS appearance package can also be added.
The V6-powered Camaro uses a 3.6L engine with variable valve timing to optimize performance and fuel economy. It is SAE-certified at 304 horsepower (227 kW) and 273 lb.-ft. of torque (370 Nm). A six-speed manual transmission is standard with the 3.6L engine; a Hydra-Matic 6L50 electronically controlled six-speed automatic, with TAPshift control, is available.
The high-performance Camaro SS is equipped with a powerful 6.2L V-8, with a choice of a six-speed manual or six-speed automatic transmission. Manual transmission-equipped models receive the LS3 engine, SAE-certified at 426 horsepower (318 kW) and 420 lb.-ft. of torque (569 Nm). It is paired with a TR6060 six-speed transmission.
A new, L99 V-8 engine is used on automatic transmission-equipped SS models. It is based on the LS3, but also includes GM's fuel-saving Active Fuel Management feature. It is SAE-certified at 400 horsepower (298 kW) and 410 lb.-ft. of torque (556 Nm). It is matched with a Hydra-Matic 6L80 six-speed transmission that helps delivers an EPA-estimated 25 mpg on the highway.
About Chevrolet
Chevrolet is one of America's best-known and best-selling automotive brands, and one of the fastest growing brands in the world. With fuel solutions that go from "gas-friendly to gas-free," Chevy has nine models that get 30 miles per gallon or more on the highway, and offers three hybrid models. More than 2.5 million Chevrolets that run on E85 biofuel have been sold. Next year, Chevrolet will offer the Chevy Volt, an extended range electric vehicle that will travel up to 40 miles without using any gas at all. Chevy delivers expressive design, spirited performance and provides the best value in every segment in which it competes. More information on Chevrolet can be found at www.chevrolet.com.
About HASBRO
Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children's and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. © 2009 Hasbro, Inc. All Rights Reserved.
Reader Comments (Page 1 of 4)
b0nesc 12:45PM (7/22/2009)
Prepare to be bent over it and raped by the dealer. $25k over MSRP because they know some moron will pay;.
Reply
tommy 12:51PM (7/22/2009)
Typical GM, REALLY REALLY LAME, NOT EVEN THE HOOD!
UltimoDragon 12:52PM (7/22/2009)
What? There isn't a dealer slimy enough or a buyer dumb enough to deal with a Camaro marked up by $25,000 (putting it near Corvette prices) when the package described costs $1000.
ronEbear 1:59PM (7/22/2009)
This is akin to a child wanting shoes, no, crying for shoes. Not just any shoes but Transformers branded shoes.
derek 3:40PM (7/22/2009)
Hmm....mixed feelings about this one.
It pays homage to the first TRANSFORMERS Camaro....but after seeing the new TRANSFORMERS 2...I want THAT Camaro...not TF1 Camaro.
The Z-28 front fascia looks cool and unique....the regular V6/V8 grills/frot ends look sooo plain nowadays.
I'm a Mustang person. Will they ever laucnhed a Decepticon Mustang?
:S
zamafir 2:43PM (7/22/2009)
agreed, lame. Give us a new hood and grill and then we'll talk, otherwise, nickel and dime some aveo customers instead of enthusiasts.
MeiSooHaityu 4:30PM (7/22/2009)
Derek,
There is a Decepticon Mustang. Black Saleen S281 S/C, you just need to paint the doors white and get a push bar :)
Paul 5:40PM (7/22/2009)
And the re-tarnishing of the Camaro brand begins...
Seriously, this is such a bad idea it hurts. Just when you start to make progress with a Camaro for grown-ups, you present an day-glow homage to a plasticky toy? C'mon GM, is bad decision-making in the Detroit water, or what?
lboothe1 4:17PM (8/07/2009)
Realistic: Most people in our times have not got lunch money for their kids school lunches-any one whom can afford this-could help feed the hungry, make a huge difference in their community and feel a lot better in the long run.Rather than a toy in their driveway. My question is how much of our hard earned tax dollars made this fine toy GM thinks everyone can afford...Also don't you think this car would have been better sold when the 1st Transformer movie was released-Oh that's right they did not have our money yet.
lboothe1 2:59PM (8/03/2009)
I agree LAME LAME LAME idea.........GM take off the dunce cap and put the smart hat back on. Drop the whole idea. People are broke, money for toys?
Robert O 12:45PM (7/22/2009)
Very cool.
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Tomac 12:46PM (7/22/2009)
Instant mockery on the street.
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UltimoDragon 12:55PM (7/22/2009)
By whom, posers driving fart-canned cars? You could have a 'Star Trek' theme on it and still win. It's a Camaro.
mact 1:17PM (7/22/2009)
Yeah but will the transmission work?
Tomac 1:36PM (7/22/2009)
The Bumblebee Camaro is like Mr. Olympia sporting a Barney the Dinosaur tattoo. You may be a badass, but are obviously a dumbass.
Rev 2:21PM (7/22/2009)
UltimoDragon 12:55PM (7/22/2009)
By whom, posers driving fart-canned cars? You could have a 'Star Trek' theme on it and still win. It's a Camaro.
You lost me at, "It's a Camaro."
I live in California, unless you're a 15 year-old Transformers fan or Michael Bay, I don't see how you could avoid ridicule driving an oversized child's toy like this thing.
Transformers logos on an automobile? Seriously?
Taglane 12:46PM (7/22/2009)
heh that's cool
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Sean 12:48PM (7/22/2009)
Really dropped the ball by not putting the logo in the center of the steering wheel.
Pretty nerdgasmy aside from that, though.
Personally, I prefer my $10 Mazdabot transformation.
http://img.photobucket.com/albums/v61/Konrad/101_2791.jpg
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waiownsyou 1:00PM (7/22/2009)
How many times do you need to show everyone on Autoblog about your $15 emblem?
Torrent 1:03PM (7/22/2009)
waiownsyou:
I think you just gave him more pride by over-appraising his emblem by 5 bucks...