• Jul 20, 2009
Click above to watch the video after the jump

The Cadillac CTS Sport Wagon represents a whole new direction for the Cadillac brand, as the Wreath and Crest begins selling its first production wagon in the States. General Motors is crossing its fingers and hoping for the best with the CTS Sport Wagon, since Americans have shunned wagons over the past couple decades. But with good looking proportions and the soul of a CTS, it has a fighting chance to make a name for itself.

Cadillac is readying the marketing blitz for the CTS Sportwagon as we speak, and the beautiful Kate Walsh is back behind the wheel, hawking the Caddywagon in high heels. Hit the jump to view the first commercial for the CTS Sport Wagon where Walsh compares the newest Cadillac to the perfect dress. We'll leave the rest to your imagination...





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  • 65 Comments
      • 5 Years Ago
      she is going 30mph. you gotta be kidding me.
        • 5 Years Ago
        I know 2 young females in the professional world, single, attractive, intelligent, etc....

        Both have bought CTS' in the last 6 month.
        • 5 Years Ago
        At least it's not showing an error condition like the Benz one.

        I'd be interested to hear how a professional woman with at least a modest interest in cars reacts to this. That seems to be the target, and it might be effective there.

        Could this become the new upscale soccer mom-mobile?
        • 5 Years Ago
        Hell... I'm a guy and want this...
      • 5 Years Ago
      I have a hard time with this line: "since Americans have shunned wagons"...

      I went to my local VW dealer today and EVERY Jetta TDI Sportwagen on the lot was sold. Not only is is a WAGON, but a Diesel to boot.
        • 5 Years Ago
        Nope. Not what i'm saying. Read what I wrote originally. I quoted "since Americans have shunned wagons"... Americans aren't shunning wagons. They are purchased in small volume because they are built in small volume. Audi gets it. VW gets it. Subaru gets it. BMW gets it. (ok, Subaru builds in larger volume with the Legacy and Impreza) Small volumes of wagons keeps the lots satisfied and the sales going. They don't need to drop large incentives on the hood and people buy them. VW is selling TDI Jetta Wagons at sticker (or more) in a down economy. That's what I'm saying. GM needs to get it right. Not build in excessive volume and people will buy them up because they want them, not because there are several thousand $$$ on the hood.

        @why not the LS2LS7? - for the record, when the CTS Wagon was introduced as a concept, I loved it. I love it now. A CTS-V Wagon would be sick. As for the cost, yes, I would pay 15k less for a Jetta TDI Sportwagon than a CTS Wagon. Only because that's what I can really afford. It's good to dream though.
        • 5 Years Ago
        --"I went to my local VW dealer today and EVERY Jetta TDI Sportwagen on the lot was sold."

        How many were there to begin with? Were all two of them sold? :p
        • 5 Years Ago
        You got to be kidding me. You think a 170HP small wagon is going head to head against a 300HP luxury wagon?

        What a silly argument. I'm thinking of getting a Prius, it gets 50mpg. That doesn't make it a better car overall than a Lamborghini, because not everyone is in it just for the mpg.
        • 5 Years Ago
        There were 4 on the lot. Ok, four is a low number, but There are none left for 2009. Next ones are 2010 and not available until at least October. They cost significantly LESS than a CTS Wagon and get upwards of 40 mpg. Caddy can't say that.
      • 5 Years Ago
      I love this chick...but seriously this is what the ad should have been.
      Early morning sun rise
      Loud engine sounds coming over rise
      CTS-V SW slides into empty parking lot and begins to do an amazing power slide and maybe one or two donuts.
      Power slides ends in a space.
      5 men (mainly old white guys - but ad a drop of diversity) get out and grab their clubs golf clubs out of the back and start walking into clubhouse

      Voice over says "yeah...it's like that"

      CUE ROCK MUSIC!!
      TEXT COVERS FADE OUT - 2010 CTS-V SPORTWAGON
        • 5 Years Ago
        So caddys are for old white guys (and 1 black guy for diversity) who need to get to their tee time faster?

        No wonder they are in trouble.
        • 5 Years Ago
        I would die for that commercial.
        Do you happen to be a marketing agent?
      • 5 Years Ago
      god shes so anoying! and the ads are so fake!
      • 5 Years Ago
      The only question I have is, is she the daughter of Bill?
      • 5 Years Ago
      I think the ads are clever and she is one sexy sophisticate. Unfortunately she is trying to sell something that Americans have never bought...the Sportwagon.

      Don't get me wrong, like them. Volvo's best looking cars have always been their wagons, the Magnum was my favorite LH car, and the CTS is as lovely and sophisticated as Kate herself.

      In the US though sport-wagons have never sold in large enough numbers to justify development costs. I think my best opportunity to see one will be on my next trip to Europe.
        • 5 Years Ago
        Cadillac isn't expecting to sell a lot of wagons. They said something like less than 20 percent of sales will be wagons
        • 5 Years Ago
        Tone it down, Greg. She's not reading this.
        • 5 Years Ago
        Finally! Somenone who understands my insaciable love for the V50!
        I do love the wagon look though.
      • 5 Years Ago
      She's positively dreamy.

      I don't know if they're going to sell a lot of that wagon; frankly I'm surprised it makes a solid enough business case to exist in these range-trimming times.

      But Kate Walsh could sell me just about anything.
      • 5 Years Ago
      I didn't realize she had fallen on such hard times... I remember when celebrities would hide their shame by only selling out in Japan.
      • 5 Years Ago
      This is a good-looking wagon. Still, I'll be a little surprised to see many on the road. With the new SRX looking a lot less like a Hearse (that description comes from the mouth of several women I've spoken to), it's going to sell quite a bit. I doubt Cadillac thinks they're going to sell many of these anyway..

      Sal Collaziano
      http://www.cadillacforums.com
      • 5 Years Ago
      Yes, I'm in marketing...
      Someone hire me to sell these damn things!
      - E
      • 5 Years Ago
      The Cadillacs look SOOOOO ugly, the front is OKAY but the back is too old.

      I wouldn't be advertising with them.
      • 5 Years Ago
      i don't know how people can put "sport" and "wagon" in the same name
        • 5 Years Ago
        1968 Oldsmobile Vista Cruiser wagon. 400ci engine from the Olds 442/Pont GTO and at some point Hurst installed manual linkage to a 4-speed tranny.GM knew then, how to put sport and wagon together.

        Practical, sporty(by 1968 standards), and it sounded just right.
        • 5 Years Ago
        @ a:

        "Sport" and "wagon" aren't mutually exclusive descriptors. There are wagon versions of the M5, RS4, and E63 AMG, and while they don't actually have the word "sport" in their names, I wouldn't hesitate to use the word when describing them.

        I like this CTS wagon. If they ever made a V version, I seriously would not want any other car until I got my hands on a CTS-V wagon.
        • 5 Years Ago
        Wisdom comes with experience, young one. It doesn't matter how big her ass is-- all that matters is how she MOVES.
        • 5 Years Ago
        Have you not seen the RS6?
        • 5 Years Ago
        a,

        Tell which looks/is sportier for a family hauler, a CTS wagon or a jacked up SRX? What vehicle with decent utility do you consider sportier than a wagon?
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