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Aston Martin Lagonda Concept – Click above for high-res gallery

Aston Martin has grown accustomed to success. Since the DB7, its sports cars have only gotten better, while on the track the British automaker continues to rack up trophies. The Lagonda SUV concept which the company unveiled this past March in Geneva, however, was another story. The awkwardly-shaped crossover got a cold reception at its unveiling, and Aston pulled it off the show stand before the public even got there. Now reports indicate that the entire project has been put on hold.

Chief executive Ulrich Bez reportedly proclaims that the decision to axe the Lagonda venture was purely financial. And in this economic climate, that's a reasonable claim. But other sources suggest that the automotive media's reaction to the concept dictated its demise. Will Aston give it another shot? Aston Martin Lagonda chairman David Richards reportedly wants to get a new concept on the stands before the end of the year. We wouldn't be surprised if he gets his way.

[Source: Inside Line]

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    • 1 Second Ago
      • 5 Years Ago
      What i don't understand is why anyone would want an SUV Aston Martin in the first place. It just doesn't seem right.
      • 5 Years Ago
      Actually I kind of like it, whats so bad about it, I think the front looks badass.
      • 5 Years Ago
      Optional packages include a rudder and sail, right?

      Wally boats are beautiful on the sea. Not so on the tarmac.
      • 5 Years Ago
      AM should kill it.
      • 5 Years Ago
      That rear just doesn't work. Plain and simple.
        • 5 Years Ago
        It was purely financial as in its so ugly no one would buy it.
        • 5 Years Ago
        BEAST? i think you mean "thing"
        • 5 Years Ago
        Decision was purely financial?

        C'mon, admit it: it was purely aesthetic.

        That beast is UGLY.
        • 5 Years Ago
        Well, the front doesn't either. The grill looks like something taken off a Chrysler.
      • 5 Years Ago
      Good. I really didn't want to see this abomination sold anyway.
      • 5 Years Ago
      Just put the Lagonda badge on the Rapide.
      • 5 Years Ago
      Looks like a Chrysler knock-off of a Q7 restyled by Bentley.
      • 5 Years Ago
      HOLD!!!!!.... They should shred the design before the ruin there image.
      • 5 Years Ago
      This might be one of the rare occasions where the auto industry benefits from the recession.

      • 5 Years Ago
      glad they didn't build it, not so Aston.
      • 5 Years Ago
      It's a massaged copy of the Scion Fuse, I kid you not. Everyone is in the business of copying Calty designs, these days.

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