• Jul 20, 2009
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Honda Motor Co.'s new president, Takanubo Ito, has said in no uncertain terms that V8 power and rear-wheel drive motivation aren't in the automaker's future.

Ito, who took the reigns from Takeo Fukui last month, said during his first press conference, "I don't think we need a classic front-engine, rear-drive car. It would be meaningless to emulate what other companies have done for more than five decades."

Honda's new president went on to say that, "We are considering incorporating new engines, motors, transmissions and chassis into mid- to large-sized hybrid vehicles," and confirmed that his predecessor's plan to create a V8 and a new rear-wheel drive architecture have been killed after Honda reassessed its priorities amidst the tanking economy. Instead, expect Honda's future premium offerings – primarily those from Acura – to adopt fuel-efficient inline-four and V6 engines, equipped with hybrid motors, and all-wheel drive.



[Source: Automotive News – Sub. Req.]


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  • 94 Comments
      • 5 Years Ago
      AAAHHHH HONDA!!! People want both of those things!!! What happened to the customer is always right?!?!
        • 5 Years Ago
        Well I guess what that says is I'll consider buying a Honda again when then decided to offer AWD and a manual to replace what use to be available as RWD and a manual.
        • 5 Years Ago
        Honda might as well stick to what they know. FWD fuel efficient cars. With the coming CAFE rules this is a sound strategy. They certainly can change their minds down the road.
      • 5 Years Ago
      Such a funny response. Honda never moved past the '90s when a 195hp FWD 4cyl compact was competitive. When I replace my '97 Accord after the wheels fall off there isn't a chance in Hell that the next car will be a Honda. They kept the NSX outdated for a decade, Type-R hasn't meant anything in a decade, and now they have no plans to make anything more than transportation. For a company that makes such amazing motorcycles their car division is lost.
        • 5 Years Ago
        Well, even their SPORT motorcycle lineup is $hit now....talking about design they basicly copied the YAMAHAS (R6) design, CBR's are not good looking either and lets not go to the engine power comparison cuzz the KAWAZAKI, SUZUKI and the YAMAHAS will just embararse their powerplant...

        What they need to do is stick to making LAWNMOWERS.
        • 5 Years Ago
        They make good generators too, nice a quiet.
      • 5 Years Ago
      I'm glad to hear one company is still sticking to what brought the Japanese to prominence in the US auto market.
      • 5 Years Ago
      Nice one Honda....at least Hyundai can make affordable RWD vehicles and bring a V8 to market.
      • 5 Years Ago
      This Ito guy is retarded. People have been doing RWD for 5 decades because... gee, maybe because consumers WANT RWD? Whooosh! Went right past his head.

      So president Ito doesn't want to emulate something popular for 5 decades, but wants to emulate the Aztek/X6, which has barely been around and is a low-volume seller? What is this guy smoking?
      • 5 Years Ago
      i like the last line
      "primarily those from Acura – to adopt fuel-efficient inline-four and V6 engines, equipped with hybrid motors, and all-wheel drive."

      v6 tsx with awd = teh sex
      • 5 Years Ago
      AWD is good, but can't replace RWD:
      - AWD is heavier than RWD
      - AWD consumes more gas than RWD
      - AWD is more expensive than RWD
      People in half the continent (the half without snow) are going to compare AWD Acuras with RWD Lexus/BMW/Mercedes, and AWD is going to give Acura a disadvantage right out of the gate.
        • 5 Years Ago
        These same people snapped up 4WD SUVs for a decade. Where was this choosiness you speak of then?
        • 5 Years Ago
        And yet BMW/Lexus/Merc feels the need to offer AWD vehicles despite your expert advice.
        • 5 Years Ago
        evan is right

        acura's "competition" are all volume rwd w the option for awd to compete for sales in that northern half of the country. audi is the exception, and the market does seem to be shifting that-a-way at least slightly.

        acura's biggest concern right now needs to be a dramatic styling change, the only way dealers can move these things is to paint the giant metal schnos on body color
      • 5 Years Ago
      Aloysius Vampa +1

      Cause customers are busting down Acura showroom doors.
      • 5 Years Ago
      I'd just take a rear biased AWD system instead. But really what they need more than a better RL is a better Integra.
      • 5 Years Ago
      Whatever happened to Japanese cars being fun?
        • 5 Years Ago
        technically, Hondas have never really been fun.
        • 5 Years Ago
        Not just Nissan. Subaru (at least for the STi and WRX), and Mazda still make fun cars. Other than that though.....
        • 5 Years Ago
        Honda's have never been fun? Let me guess, you drive a Ford Mustang? I'll take an NSX anytime, thanks.
        • 5 Years Ago
        pedantic, have you ever driven an Integra? An RSX? An S2000? An NSX? A Civic Si?
        • 5 Years Ago
        the current civic Si is unimpressive, the only reason its competitive is because it undercuts the competition on price
        • 5 Years Ago
        akboss302:

        What a stupid comparison. A Mustang to an NSX.

        Your cred ---> 0
        • 5 Years Ago
        Honda would be happy to point you in the direction of the CBR1000RR if you want RWD and acceleration that would embarrass a ZR1...yep Honda is very boring. On the other hand, this is the company that brought us the CB750, CBX (first mass produced 6 cyl motorcycle for those who are not fluent in motorcycle), and the production V four motorcycle. So Honda...
        • 5 Years Ago
        $90K NSX against a $30K Mustang. Yeah, that's a fair matchup. Let me build out a $90K Mustang, and we'll see which is more fun.
      • 5 Years Ago
      Im sorry but their SH-AWD system is nothing but a glorified FWD.....it basicly a FWD system coupled with ECU's that signals power to the rear wheels when needed.


      THE SUPER HANDLING FRONT WHEEL DRIVE. should be called (SH-FWD)
      • 5 Years Ago
      But they do want Edward-Scissor-Grilles!
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