VIDEO: Toyota iQ: Small Car, Font Jockey
Click above to view the video after the jump
Anyone who has ever used a computer knows that there are a lot of fonts out there, but we can't think of one that was designed with the use of a cute little hatchback. Letmedesign typographers Pierre & Damien teamed up with Stef Vancampenhoudt to create a whole new font using the new Toyota iQ, and the resulting ABCs are colorful to say the least.
Hit the jump to watch Vancampenhoudt maneuver the iQ inside a parking garage in an effort to recreate the alphabet. The iQ was fitted with red, green yellow and blue lights at the corners while being taped by an overhead camera. Special software was created to track the colored dots and create a one of a kind font, made by the ultra-compact Toyota city car. Check it out, and if you like the font, you can download it here. Thanks for the tip, Tom!
[Source: Vimeo]
Reader Comments (Page 1 of 2)
dennisvu84 3:04PM (7/17/2009)
I love what you do for me, TOYOTA
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Mike7 3:10PM (7/17/2009)
Aw darn, there's hoonage! The Australians will never go for this.
http://www.news.com.au/heraldsun/story/0,21985,25703264-2902,00.html
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MKIV 3:15PM (7/17/2009)
Very creative marketing.... Love it!
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fizzandpop 3:23PM (7/17/2009)
Are you kidding me? This is something like the eighth retread of the "Car does painting" idea. I'm all for recycling, but BMW called and they want their idea back, oh and so did the Race of Champions, and Ford, and Volvo, the list goes on. Fail.
Taglane 3:24PM (7/17/2009)
That's just cool.
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Luis 3:25PM (7/17/2009)
This is great! I wish I could've driven that little thing around making letters, looks like fun.
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waiownsyou 3:27PM (7/17/2009)
Can that music playing in the background be any more annoying?
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ack154 3:38PM (7/17/2009)
Yes... yes it could.
rygar 4:30PM (7/17/2009)
Holy S#!t I can't tell if the video isn't loading right or if the song is supposed to sound like that on purpose! I've heard some pretty crappy IDM and glitch but that takes the cake. This is what MIDI vomit sounds like. It sounds like Super Mario became Donkey Kong's bitch in Nintendo prison and this is his cry for help. Except no one will help him because of what he did to poor Yoshi . . . poor Yoshi.
mikhalian 7:59PM (7/17/2009)
On top of that, it's unoriginal.
Aphex Twin anyone?
abbas350 11:41PM (7/17/2009)
haters.
Karan Shah 3:38PM (7/17/2009)
Somebody needs to do this with a 'vette. It would, of course, mean a lot less e-braking, and a lot more tire smoke on certain letters, i.e. "O"
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Soviet Russia 3:47PM (7/17/2009)
Lol at people commenting on this positively just because it's Toyota..When BMW showed Z4 all I heard was "Wow this is old" "Wow this sucks" etc..
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Dan 4:01PM (7/17/2009)
Here is the thing with these videos... the actual outcome isn't all that cool or special so they need behind the scenes footage to make them seems cooler than they are. All I see now is behind the scenes footage and I never see the actual thing they are making ever. Its like they make the finish product or film and say "crap that isn't as cool as we thought it would be!"... "uhhh quick release it with the footage on how we made it!"
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Rick 5:03PM (7/17/2009)
Hmmm, a car driving around a large warehouse producing color lines all in front of a camera....yea, sounds familiar.
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turbo-quattro 5:12PM (7/17/2009)
so i see these empty warehouses like this that people can drive around and have fun in in movies, but i have yet to find one in real life to play around in. where are they?!
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Atomicbri 7:33AM (7/18/2009)
This is too BMW Z4 for me, even iPhone has a BMW app to do just this...Once again Toyota at its copying finest!
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GOT 9:25AM (7/18/2009)
There's no font at that link! ???
...think I found it here:
http://nl.toyota.be/cars/new_cars/iq/iq_font.aspx
...and here:
http://www.iqfont.com
( http://www.iqfont.com/IQFONT.zip )
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scott 11:11AM (7/18/2009)
artsy fartsy
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DavidB 11:27PM (7/18/2009)
Recession? What recession.
I guess Toyota has more money to waste then all other companies combined.
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