• Jul 17, 2009
Click above to view the video after the jump

Anyone who has ever used a computer knows that there are a lot of fonts out there, but we can't think of one that was designed with the use of a cute little hatchback. Letmedesign typographers Pierre & Damien teamed up with Stef Vancampenhoudt to create a whole new font using the new Toyota iQ, and the resulting ABCs are colorful to say the least.

Hit the jump
to watch Vancampenhoudt maneuver the iQ inside a parking garage in an effort to recreate the alphabet. The iQ was fitted with red, green yellow and blue lights at the corners while being taped by an overhead camera. Special software was created to track the colored dots and create a one of a kind font, made by the ultra-compact Toyota city car. Check it out, and if you like the font, you can download it here. Thanks for the tip, Tom!

[Source: Vimeo]

iQ font - When driving becomes writing / Full making of from wireless on Vimeo.



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    • 1 Second Ago
  • 17 Comments
      • 5 Years Ago
      I love what you do for me, TOYOTA
      • 5 Years Ago
      As a graphic designer and a graduate of a combined advertising and graphic design course this is not just a rip of the BMW advert, i think i would be foolish to say that they hadnt taken inspiration from it, but they are very different concepts, one in creating a abstract artwork, one is creating a designed and precise typeface and then actually putting it into a real working font. out of the two i actually think the IQ one is the more advanced and possibly cheeper of the two for those of you saying how much it would have cost to do, i actually believe it could have been done relatively cheaply compared to a lot of adverts
        • 5 Years Ago
        I agree 100%. if you would compare the budgets. this project isn't even 1/10 of the budget bmw has used to make their advert.
      • 5 Years Ago
      Can that music playing in the background be any more annoying?
        • 5 Years Ago
        On top of that, it's unoriginal.
        Aphex Twin anyone?
        • 5 Years Ago
        Holy S#!t I can't tell if the video isn't loading right or if the song is supposed to sound like that on purpose! I've heard some pretty crappy IDM and glitch but that takes the cake. This is what MIDI vomit sounds like. It sounds like Super Mario became Donkey Kong's bitch in Nintendo prison and this is his cry for help. Except no one will help him because of what he did to poor Yoshi . . . poor Yoshi.
        • 5 Years Ago
        haters.
      • 5 Years Ago
      Recession? What recession.

      I guess Toyota has more money to waste then all other companies combined.
      • 5 Years Ago
      Somebody needs to do this with a 'vette. It would, of course, mean a lot less e-braking, and a lot more tire smoke on certain letters, i.e. "O"
      • 5 Years Ago
      Here is the thing with these videos... the actual outcome isn't all that cool or special so they need behind the scenes footage to make them seems cooler than they are. All I see now is behind the scenes footage and I never see the actual thing they are making ever. Its like they make the finish product or film and say "crap that isn't as cool as we thought it would be!"... "uhhh quick release it with the footage on how we made it!"
      • 5 Years Ago
      Lol at people commenting on this positively just because it's Toyota..When BMW showed Z4 all I heard was "Wow this is old" "Wow this sucks" etc..

      • 5 Years Ago
      Very creative marketing.... Love it!
        • 5 Years Ago
        Are you kidding me? This is something like the eighth retread of the "Car does painting" idea. I'm all for recycling, but BMW called and they want their idea back, oh and so did the Race of Champions, and Ford, and Volvo, the list goes on. Fail.
      • 5 Years Ago
      Aw darn, there's hoonage! The Australians will never go for this.

      http://www.news.com.au/heraldsun/story/0,21985,25703264-2902,00.html
      • 5 Years Ago
      so i see these empty warehouses like this that people can drive around and have fun in in movies, but i have yet to find one in real life to play around in. where are they?!
      • 5 Years Ago
      That's just cool.
      • 5 Years Ago
      Hmmm, a car driving around a large warehouse producing color lines all in front of a camera....yea, sounds familiar.
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