• Jul 17, 2009
The NSFW Seat Altea print ad campaign -- Click above for high-res image gallery

Seat wants to make sure that people in the U.K. don't equate a family car with being boring, and what better more Latin way to do it than by using happy naked people? The print campaign for the Seat Altea features two "parents" hopping out of their Seat and frolicking on their way to a skinny dipping session. This kind of behavior is apparently called "Seattitude," and you'll be brimming with it if you own an Altea (Spanish models not included).

You can read the press release after the jump and have a gander at the high-res gallery below. Keep in mind that the ads are probably Not Safe For Work... unless looking at naked Spaniards is an acceptable thing to do at your workplace.



[Source: Seat]

PRESS RELEASE

EDGY ADVERTS AIM TO PUT BUMS ON SEATS

SEAT is out to cause a stir among traditionally conservative family car buyers with an edgy and provocative new advertising campaign which underlines the fact that life doesn't have to stop being fun when you have kids.

The new campaign, which carries the strap line: 'The new SEAT Altea, because life shouldn't stop with a family car' is now running in a selection of magazines and newspapers.

It carries an image of a thirty-something couple running naked from their new-look SEAT Altea XL as they prepare to go skinny dipping and bears the slogan 'because dirty weekends should be more than watching the kids play football'.

The cheeky press campaign is being supported by a new national radio advert in which a youngster and his mum, driving in an Altea XL, awkwardly discuss mum and dad's forthcoming 'picnic' which is set to include strawberries, cream... and chocolate body paint!

The new adverts, commissioned by SEAT UK National Communications Manager Rob Taylor, are the work of Spanish firm Atletico. The press ads feature professional models, and some of the images were shot at 04:30 in the Ebro Delta near Barcelona – one of the few Spanish beaches not crowded in June!

Even the discarded clothing was carefully researched for the shoot – with the longest discussion among the 20-strong production team involving the bra which it was felt needed to be neither too sexy, nor too 'comfortable'.

The models, María Maquilón and Timothy Cordukes, were picked for their 'Britishness' – and their willingness to pose naked.

Rob Taylor explained: 'We really wanted the campaign to carry some of the 'SEATTITUDE' that we believe runs right through our sporty Spanish brand. Opting for a slightly risqué style does just that, and shows SEAT drivers really have a lust for life!'

The early success of the British campaign by SEAT UK has led Spanish parent SEAT S. A. to supply the adverts to its operations in other European markets.


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    • 1 Second Ago
  • 29 Comments
      • 5 Years Ago
      I guess some Americans can't hold their own a$$ests. Need alone show it in a automotive ad... Why didn't Chevy or GM think of that in the first place from their marketing department?

      • 5 Years Ago
      "She's got a big bum!"

      /monty python
      • 5 Years Ago
      I don't equate family cars with being boring, I equate the Seat Altea with being boring.
      • 5 Years Ago
      My observations:
      1. Nudie ads to sell cars are not new. I remember seeing an ad for a Honda wagon in some of the British mags about 10 years ago with five naked people jumping in the water, with the caption "Five Go Mad in Newquay." I thought it was funny; most people didn't. Same observation here.

      2. This campaign would never fly here in the US because we're afraid of offending someone and losing mainstream credibility. Think about it. Playboy shows millions of naked women in their mags, but has anyone seen an ad with a nude woman posing with a Corvette? That's not going to happen.

      3. What does the President have to do with this?
        • 5 Years Ago
        maybe corvette drivers prefer nude guys ?
      • 5 Years Ago
      i love non-US ads. Esp. when they do the World's greatest/craziest/wackiest commercial shows. That used to be the only way to see them but thanks to the good ol' interweb it has gotten easy.

      the ad will work to generate buzz for the car.
      • 5 Years Ago
      oh noes! a human arse! get the authori-taaayyys!
      • 5 Years Ago
      You insensitive immoral c r u d, "would someone PLEASE think of the childreeeen!!?!"
      • 5 Years Ago
      What's with the blanks? Are you Americans are offended by a woman's arse?
        • 5 Years Ago
        ^ x2. It's not us *common* citizens, it's the ones in charge and the ancestors of the crazy, right winged, christian puritans who founded this country and who still have influences in government.
        • 5 Years Ago
        Unfortunately, yes. Our priorities are ass-backwards.

        /yeah, I know
        • 5 Years Ago
        She does have a nice arse. Too bad the high res pictures aren't high res.
        • 5 Years Ago
        gluckens: What's with the blanks? Are you Americans are offended by a woman's arse?

        No, just the guy's. :-)

        Rick, see Redeemed's comment above. I can see plenty of "arse" every night on Cinemax and Showtime. So tell me again who's in charge?



        • 5 Years Ago
        We Americans? Most of us, no.

        A noisy few ruin it for everyone.
      • 5 Years Ago
      She's got a hell of a future behind her. (smile)

      @Redeemed

      If you have a problem with Autoblog's journalistic standards why do you continue to waste your time reading and responding to posts?
      • 5 Years Ago
      LOL! That's the best Autoblog headline ever! And as for the puritan debate...
      This is still a "Christian country". Despite the fact that some ignorant rednecks (aka Fox News viewers) think otherwise, Obama is a Christian. So are many who voted for him, myself included. Conservative Republicans don't have a lock on Christianity.
      Now let's get to the car talk, shall we?
        • 5 Years Ago
        "Sound Christian ideas"

        Oxymoron?
        • 5 Years Ago
        "This is still a "Christian country". Despite the fact that some ignorant rednecks (aka Fox News viewers) think otherwise"

        Its people like you that yell and scream for "tolerance" yet have none for any other viewpoints.

        "Obama is a Christian"

        Yes, I'm sure he learned a lot of sound "Christian" ideas listening to a racist "pastor" for 20 years.
        • 5 Years Ago
        i'm with Redeemed, burn that butt naked witch !!!
      • 5 Years Ago
      Nakedness aside, the Seat looks like a pretty cool car. There's a nice article here about it and other small cars you can't buy in the U.S.
      http://www.cargurus.com/blog/2009/07/15/three-superminis-you-can’t-buy-here/
      • 5 Years Ago
      This commercial would not fly here in the US in the home of the uptight, puritanical hordes.
        • 5 Years Ago
        Not the point, Redeemed, but nice attempt to inject politics in a non-political topic.

        The point is, plenty of overzealous parents would be like they with nearly everything else - "THINK OF THE CHILDREN! BAN EVERYTHING!!111oneoneone"
        Carlos
        • 5 Years Ago
        There are still plenty of uptight secular people.
        • 5 Years Ago
        This is car site, but the following comment is deserved:

        While a major portion of this country's population is Christian, the country was clearly founded as a democratic republic, NOT a theocracy. The intent of the founding fathers for the separation of church and state is clear cut from day one.

        I don't have a problem with religion, but I do have a problem with those spouting off in public about it, specifically pushing one over another. Like everything else personal, keep it behind your doors or in the bedroom.
        • 5 Years Ago
        If there are so many "uptight, puritanical hordes", as you put it, then how did someone like Obama get elected here?

        This country stopped being a Christian nation a long time ago.
        • 5 Years Ago
        It's hard to define what US public tv is, on one hand they show gun fights, blood, burned bodies (such as NCIS) but on the other hand you will not hear anyone say the F word or show a boob on most channels (excluding HBO/Showtime). It's ok to kill but it's unnatural to have sex....
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