Ad aims to put butts in seats Ad puts naked butts in Seat Altea
The NSFW Seat Altea print ad campaign -- Click above for high-res image gallery
Seat wants to make sure that people in the U.K. don't equate a family car with being boring, and what
You can read the press release after the jump and have a gander at the high-res gallery below. Keep in mind that the ads are probably Not Safe For Work... unless looking at naked Spaniards is an acceptable thing to do at your workplace.
Gallery: Racy Seat Altea Print Ad
[Source: Seat]
PRESS RELEASE
EDGY ADVERTS AIM TO PUT BUMS ON SEATS
SEAT is out to cause a stir among traditionally conservative family car buyers with an edgy and provocative new advertising campaign which underlines the fact that life doesn't have to stop being fun when you have kids.
The new campaign, which carries the strap line: 'The new SEAT Altea, because life shouldn't stop with a family car' is now running in a selection of magazines and newspapers.
It carries an image of a thirty-something couple running naked from their new-look SEAT Altea XL as they prepare to go skinny dipping and bears the slogan 'because dirty weekends should be more than watching the kids play football'.
The cheeky press campaign is being supported by a new national radio advert in which a youngster and his mum, driving in an Altea XL, awkwardly discuss mum and dad's forthcoming 'picnic' which is set to include strawberries, cream... and chocolate body paint!
The new adverts, commissioned by SEAT UK National Communications Manager Rob Taylor, are the work of Spanish firm Atletico. The press ads feature professional models, and some of the images were shot at 04:30 in the Ebro Delta near Barcelona – one of the few Spanish beaches not crowded in June!
Even the discarded clothing was carefully researched for the shoot – with the longest discussion among the 20-strong production team involving the bra which it was felt needed to be neither too sexy, nor too 'comfortable'.
The models, María Maquilón and Timothy Cordukes, were picked for their 'Britishness' – and their willingness to pose naked.
Rob Taylor explained: 'We really wanted the campaign to carry some of the 'SEATTITUDE' that we believe runs right through our sporty Spanish brand. Opting for a slightly risqué style does just that, and shows SEAT drivers really have a lust for life!'
The early success of the British campaign by SEAT UK has led Spanish parent SEAT S. A. to supply the adverts to its operations in other European markets.
Reader Comments (Page 1 of 2)
Rick C. 11:11AM (7/17/2009)
This commercial would not fly here in the US in the home of the uptight, puritanical hordes.
Reply
Redeemed 11:33AM (7/17/2009)
If there are so many "uptight, puritanical hordes", as you put it, then how did someone like Obama get elected here?
This country stopped being a Christian nation a long time ago.
Carlos 12:19PM (7/17/2009)
There are still plenty of uptight secular people.
paul34 1:05PM (7/17/2009)
Not the point, Redeemed, but nice attempt to inject politics in a non-political topic.
The point is, plenty of overzealous parents would be like they with nearly everything else - "THINK OF THE CHILDREN! BAN EVERYTHING!!111oneoneone"
Sanders 1:32PM (7/17/2009)
This is car site, but the following comment is deserved:
While a major portion of this country's population is Christian, the country was clearly founded as a democratic republic, NOT a theocracy. The intent of the founding fathers for the separation of church and state is clear cut from day one.
I don't have a problem with religion, but I do have a problem with those spouting off in public about it, specifically pushing one over another. Like everything else personal, keep it behind your doors or in the bedroom.
Redeemed 1:33PM (7/17/2009)
"Not the point, Redeemed, but nice attempt to inject politics in a non-political topic. "
You are being naive if you think that a topic like this is not political. Topics like this beg the question as to what is acceptable on TV and political ideology is at the forefront because ultimately the government controls the FCC.
ello 2:13PM (7/17/2009)
It's hard to define what US public tv is, on one hand they show gun fights, blood, burned bodies (such as NCIS) but on the other hand you will not hear anyone say the F word or show a boob on most channels (excluding HBO/Showtime). It's ok to kill but it's unnatural to have sex....
gluckens 11:11AM (7/17/2009)
What's with the blanks? Are you Americans are offended by a woman's arse?
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David 11:14AM (7/17/2009)
Unfortunately, yes. Our priorities are ass-backwards.
/yeah, I know
Chet 11:18AM (7/17/2009)
We Americans? Most of us, no.
A noisy few ruin it for everyone.
Rick 11:34AM (7/17/2009)
^ x2. It's not us *common* citizens, it's the ones in charge and the ancestors of the crazy, right winged, christian puritans who founded this country and who still have influences in government.
Frank 1:29PM (7/17/2009)
gluckens: What's with the blanks? Are you Americans are offended by a woman's arse?
No, just the guy's. :-)
Rick, see Redeemed's comment above. I can see plenty of "arse" every night on Cinemax and Showtime. So tell me again who's in charge?
paul34 2:29PM (7/17/2009)
I gotta say, that woman's got a pretty nice one.
FitFan 3:11PM (7/17/2009)
She does have a nice arse. Too bad the high res pictures aren't high res.
jinushaun 11:20AM (7/17/2009)
I wouldn't really call it 'racy'. Just plain old nudity.
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PumaGTO 1:36PM (7/17/2009)
somehow, I think the term "car porn" doesen´t quite say it...
tgriffith 11:22AM (7/17/2009)
Nakedness aside, the Seat looks like a pretty cool car. There's a nice article here about it and other small cars you can't buy in the U.S.
http://www.cargurus.com/blog/2009/07/15/three-superminis-you-can’t-buy-here/
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Jsams4131 11:26AM (7/17/2009)
oh noes! a human arse! get the authori-taaayyys!
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Jon 11:30AM (7/17/2009)
I don't equate family cars with being boring, I equate the Seat Altea with being boring.
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Mike 12:54PM (7/17/2009)
HA HA HA! Well said.