• Jul 16, 2009
General Motors' newly-appointed Vice Chairman, Bob Lutz, has penned a post on GM's Fast Lane blog that can be boiled down to two words: My bad.

A flurry of reports spurred on by Lutz' comments that GM was considering adapting the Pontiac G8 into a reborn, rear-wheel drive Chevrolet Caprice have been downplayed by a number of the General's generals, including CEO Fritz Henderson. In Lutz' post, he put the final nail in the G8-cum-Caprice's coffin saying:
"The G8 will not be a Caprice after all. I'd mentioned it, and said we were studying it, giving it a serious look, because a car like the G8 was just too good to waste.

"That's all still true. But I have to say that, with my new "marketing" hat on, upon further review and careful study, we simply cannot make a business case for such a program. Not in today's market, in this economy, and with fuel regulations what they are and will be."
Lutz is quick to point out that the decision to kill the G8 will have no effect on GM's future rear-drive vehicles, and he went on to say, "... we have a tremendous RWD team in Australia that gave us the beloved G8, a team that we will tap into at some point again in the future for its expertise and sheet metal. Just not right now."

So... nothing to see here people. Move along...

[Source: GM FastLane Blog]


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  • 75 Comments
      • 5 Years Ago
      Adding nothing new here ... this decision is another reason to give up on GM.
      Raising the message count for the good GM employees to notice.
      • 5 Years Ago
      Honestly I never thought this idea would take off. The majority of people are looking for practical every-day cars the Malibu and Impala have to offer. But the people who want performance would want to go with the head-turning Camaro and Corvette, not an average looking sedan with better than average performance. Everybody, even people who aren't car experts know what the Camaro and Corvette are but a handful have heard of the G8, mostly gearheads like us and a few people who like their Pontiacs.
        • 5 Years Ago
        But as Nissan did with the original M45, the thinking would be more a short run of cars until the all new car came. A place holder, if you please.

        This world car (G8-Lumina-Commodore) was new for the 2006 model year (obviously not including the G8 there), so a new model isn't so far off, and it could be then that they get more distinctive styling, or a unique body would be constructed for the American markets.
        • 5 Years Ago
        So, what you are saying is that there is no market for 90% of BMW's lineup. Some of us need a car that can be used as a daily driver and as a family hauler but also want something that is fun to drive. I don't really care or want to turn heads everywhere I go. That said, you would not believe the number of people who turn and stare at my G8. Though not as flashy as a Corvette or Camaro, I would hardly call a G8 "average looking". Have you never seen one?
      • 5 Years Ago
      Does anyone really care that a discontinued Pontiac won't become an almost bankrupted Chevy??
        • 5 Years Ago
        If you are a car guy and have ever driven a G8 GT of GXP, hell yes you would! It's a great car.
      • 5 Years Ago
      Whatever.
      • 5 Years Ago
      What about changing the engine options and gearing to increase mileage? Turbo 4 and 6's with gearing so that you are at 2000 rpm at 80 mph.

      I didn't want the G8 to be renamed a Caprice anyways, but I would like it to live on. Maybe Fritzy has chosen his words carefully and means that the G8 will be called something else, but not named Caprice.
        • 5 Years Ago
        I'm already at 2000 rpm at 80 with my G8 GT. :)
      • 5 Years Ago
      The shame is that they can't take a car they've already got and sell it at a profit in small numbers. The G8 might never reach 100,000 units per year, but it could make 10,000 people a year very happy GM owners and evangelists.
      • 5 Years Ago
      Typical GM, always letting the public down, especially its most dedicated fans. All this BS PR about a "new" GM is just a poor stunt to make think that they've actually changed, it's amazing that great cars like the Camaro, CTS and LaCrosse made it through the creativity draining wasteland that is called GM management.
      • 5 Years Ago
      why???!!!!! ((tears dripping)) not the g8. damn you economic downturn ((still sobbing))
      • 5 Years Ago
      I think this is a pretty stupid decision on GM's behalf... the commodore (G8) IS a good car, and even in its slightly molested (eg. the ugly ass front end) Pontiac form it still looks a hell of a lot better than anything American.

      Although, if you want one that bad, you can always come to Australia... there is a lot more choice of model... and even a ford equivalent (falcon) if you aren't a fan of the general.
      • 5 Years Ago
      I have to admit that although I'm deeply saddened by the loss of such a roundly praised vehicle in the G8, I would never ever in a million years have considered buying a Chevrolet Caprice a) because it would be called a "Chevrolet Caprice", and b) because that car pictured above is criminally hideous.

      To be honest, I wasn't thrilled with the G8's styling either - it had a front end like an '03 Bonneville on 'roids (screw family resemblances when your family is a pack of grotesque freaks), and tail lights plucked from the last-chance clearance bin of Autozone's tack-on tuner bits. It just barely skated in under the threshold of vehicular repugnance beyond which even LP-670 SV performance couldn't coax me into the driver's seat.

      All that said. I think the fundamental miscalculation on GM's part is that they could have made a Malibu or Impala-esque vehicle just as docile and dull as any rental-fleet yawner to appeal to the unwashed masses, but if that car were based on the Zeta platform instead of the Epsilon, you could always drop in the 'vette engine, glue on some aero pieces and get the cover of C&D, R&T and Motortrend. Now, if you want to compete with the M3, you have to pay M3 prices and pony up for a CTS-V.

      No, it doesn't make sense to have a whole separate model to appeal to the enthusiasts, but you can get solid press if you offer it in a trim level of an existing vehicle. They should kill the Impala and put this in its place. I don't even know how they sell the Impala. Who would actually go out and flush money down the toilet buying that pile new?
      • 5 Years Ago
      That is too bad. So much for getting back any of the RWD sedan market they handed to Ford on a silver platter back in 1997, which they in-turn squandered and handed to Chrysler.
      • 5 Years Ago
      Sad,but not unexpected.
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