• Jul 15, 2009
2009 Jaguar X-Type – Click above for high-res image gallery

To read the market, the Jaguar X-Type was too small, too unattractive and too uncompetitive to justify its entry-level luxury price tag here in the U.S., and sales halted in March of last year. Somehow, the X-Type fared somewhat better in the ultra-competitive European market, and the Little Cat That Couldn't was scheduled to live on for Euro consumption through much of 2010.

The continually weak market for luxury cars and the X-Type's widening competitive gap are apparently conspiring to change that, though, as Autocar is reporting that all X-Type variants will cease production by the end of 2009. Jaguar Land Rover CEO David Smith told the U.K. magazine that the move was necessary considering the fact that sales of the brands have dropped 28% over the past 10 months.

Even with the eminent demise of the X-Type, Jaguar will still need to temporarily shut down its Halewood facility for three weeks beginning in September to keep inventories in check. Jaguar will cut 300 jobs though voluntary separation once production shuts down for good.

In spite of the fact that many believed that the X-Type looked dated and was uncompetitive since its launch back in 2001, Jaguar managed to sell 350,000 copies globally of the sedan and wagon over the past eight years, although sales in the U.S. reportedly ran at less than half of official projections. Thanks for the tip, Rohin!



[Source: Autocar]


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  • 38 Comments
      • 5 Years Ago
      Don't let the door hit you on the way out.
      • 5 Years Ago
      I always had a soft spot for this car. No, it wasn't particularly good, and sure it was outmatched as soon as it was released, and of course the exterior design was all wrong for the car, but I loved the idea of the car: a Jaguar that was attainable, and I thought the interior was nice. I'm hoping that the XF and XJ do great business because it'll increase the odds of Jaguar revisiting the X-Type concept and putting out a truly competitive compact sports sedan. One can dream.
        • 5 Years Ago
        I also liked the wagon form of the X.
        • 5 Years Ago
        I always dug the X-Type Estate. Flowed much better than the sedan, and frankly the idea of a Jag with a tailgate appeals to me.
        • 5 Years Ago
        Agreed, I never really saw the problem with this car, and I even still like the way it looks. Now, I never drove it, and the reliability was always in question, but still ...

        And yeah, the wagon version was really nice, too.
      • 5 Years Ago
      Never drove one, but I know it was a close cousin to my dearly departed Contour SVT. I've been researching them, and if the 3.0 is at least as good in quality and performance as the Contour, a nice preowned example just might replace my Cobalt SS.
      • 5 Years Ago
      The X-Type was a poorly conceived idea. Can Jaguar make a competitor to the 3 series? Sure. But the X-Type was not it. Personally I would rather Jaguar stick to the higher end cars for the time being.
      • 5 Years Ago
      I'd almost have to agree with Spartan. I bought one of these for my wife, it was this or a Subaru Outback Sedan, and the Jaguar was less money far more equiped and don't even get me started about BMW's as an similar spec'd 3 series was $10K more money. Our little cat is more reliable then several of the Jappers that we own and to this day we still get many compliments on the car. Oh yeah, and I'm still married.
      • 5 Years Ago
      Wasn't this car really a rebadged Taurus? I always got the two confused when I was behind one of these.
        • 5 Years Ago
        Yeah the S Type......

        Before the update it was a bit of a disaster (design wise inside and out), but once it was updated it was a competitive vehicle. The S Type is RWD thus not based on the Taurus platform. It was based on the same platform as the Lincoln LS
        • 5 Years Ago
        The S-Type used the DEW98 platform that was shared with the Lincoln LS There has never been a Jaguar that shared a platform with the Taurus.
        • 5 Years Ago
        (By "original," I obviously don't mean the '60s one.)
        • 5 Years Ago
        How on god's green earth did you confuse this with any Taurus? The X Type rode on the Mondeo platform, and was far from a rebadge.
        • 5 Years Ago
        Maybe this isn't the Jag model I was thinking about. But there is one that from behind and the roof line looked very close to the Taurus of that same year.
        • 5 Years Ago
        Yeah I always thought the same thing.

        The late 90's version of the Taurus looked like a blood brother for this Jag. Always assumed Ford has used the same stylists on both cars, or raided the same parts bins or whatever.

        I can see why this might make Jag fans defensive. The blame ultimately lays with Ford for not making either car all that distinctive.

        • 5 Years Ago
        Eric - you're thinking of the original S-Type, which was an atrocity inside and out. While I don't recall it being a Taurus platform-mate, the whole rear end looked like it was lifted from one. The 2004 facelift was much needed.
      • 5 Years Ago
      The reason it failed in America was because of three things:

      1) Power, or lack thereof
      2) Price
      3) Feature for the asked price

      The price was lowered and content was added later on, but it was too late by then. People viewed it as overpriced (which it was). X-Types should've had 300+ hp for its price, and lower models could've had that 3.0-L standard.

      They should bring an XG or something back, a small Jag based on the rear-drive XF or even the new XJ with its latest platform. Price it right, give it the right kind of power, and I bet it would sell better.
        • 5 Years Ago
        Wow, really? really?

        The X-Type was released with a 194 HP 2.5L engine and a 231 HP engine. Which was more than the holy grail BMW 325i and 330i. More than the Lexus IS, more than the Cadillac CTS, etc...So no, power wasn't a problem.

        The X-Type had just as many features at the BMW at the time and..GASP! The interior was better than the 3-Series at the time.

        The X-Type was a bit expensive, but it was priced competitively with the cars in its class at launch and throughout it's time in production.

        There were problems with the X-Type without a doubt, but you didn't mention any of them, at all.
        dannyccmc
        • 5 Years Ago
        Yes definitely. My mom loves the car. At the time, the xj was too old for her and the front of the s-type wasn't appealing x-type was a good compromise. Hers is surprisingly rock solid reliable. In 70k miles, it only had to go to the dealer for a new battery and scheduled maintenance.
        • 5 Years Ago
        You're smoking some good ganja if you can find many 300+ hp luxury compacts in the low $30Ks. This car was derided by most, but not all US reviewers, but was much more highly regarded by owners. I know several people who bought one and were very happy. Because of unpopularity, they seem to be attractively priced as low-mileage lease returns and used cars.
        • 5 Years Ago
        Jaguar should not give up on the idea of a small Jag just because the first generation did not sell as high as they had hoped, The looks of the current car must play a part. I am sure quite a few people like the idea of a Jag but not a large one and not the high fuel bills every time they fill up.

        They need to hit the BMW 3 series, Audi A4 and the Merc C series hard. A sleek small X-Type with looks in the direction of the XF / XJ or better with a RWD platform would be a start.

        I would have three engines to start with, A reworked 2 litre and 2.5 litre using the 5 cylinder Volvo engine. And the 2 litre 4 cylinder Diesel. Drop a turbo 2.5 X-Type R version later on.
      • 5 Years Ago
      I was actually joking, but I do appreciate this blog houses an "international" audience, not a merely a UK one. Whatsmore, everyone I know in the media would deeply criticise gaffs such is this one since it's a slur upon their profession. Rather like a Wodge and Bodgitt accountancy firm would irritate tax professionals - know what I mean? Well, perhaps not.

      As for the car itself, I always liked the X-Type. Great play was made of the fact that it used the mkII Mondeo's platform, which was no bad thing because it's an excellent chassis. FWD variants were somewhat pointless given the German Q-car competitors it was pitched against, and AWD variants were highly underrated. In my opinion its biggest drawback was the scaled down XJ looks and frumpy rear design. It always sold reasonably well here, but this car needed success in both Europe and North America to survive.
      HotRodzNKustoms
      • 5 Years Ago
      I'm sorry but I just have to shed a tear for the X-type. I have always thought it had a lot of soul and personality in an otherwise boring world of entry level luxury.
      • 5 Years Ago
      My dad had a 2003 X-Type, and despite the quirks and so-so reliability I really liked that car. It rode nice, and to me looked really classy. Its a shame they aren't making a new one. With the styling of the new Jags I bet it would look great.

      I have a lot of fun memories with it. Like the time the dash readout said "Boot Open" and my dad and I sat there for 15 minutes trying to figure out what the hell a boot was.
        dannyccmc
        • 5 Years Ago
        Haha, same thing happened when my mom first got it. We sat in dealer for 15 min opening and closing everything to figure it out. The service rep comes out and slowly closely the trunk lid...
        • 5 Years Ago
        You people comment on a car blog and don't know what a boot or a bonnet means?

        I give up.
      • 5 Years Ago
      The official car of female real estate agents with names ending in vowels is no more.....
      • 5 Years Ago
      Long overdue. Jaguar thought it would be their volume car in the US and a true competitor to the 3, G and IS. The truth is, the X was never in their league. The European press even preferred the Mondeo on which it was based.
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