Want to be able to drop the top on your new Nissan 370Z? It's going to cost you

2010 Nissan 370Z Roadster – Click above for high-res image gallery
Launching a convertible at the end of summer is what we would consider to be a bizarre business decision. That marketing morsel aside, we're still very keen to get our hands on Nissan's new 370Z Roadster and now we know how much money to get one of our very own: $37,690 ($36,970 plus $720 for destination charges).
That's a not inconsiderable premium (some 23%) over its fixed-head brethren, which runs $30,650 ($29,930 + destination and delivery charges). It's possible that Nissan includes more standard equipment on the ragtop than in its base 370Z coupe, but the Japanese automaker has yet to break out exactly what comes standard.
What we do know is that the $37,690 gets you the base convertible with a six-speed manual transmission. If you want the 7-speed automatic, you're looking at an MSRP of $38,990 ($38,270 + D&D). Touring model trims are also available, and they include such niceties as power heated and cooled leather seats, a six-disc Bose stereo with XM, Bluetooth phone connectivity, aluminum pedal surfaces, and Homelink. That package will run $40,520 ($41,240 + D&D) with a manual transmission and $42,540 ($41,820 + D&D) with the autobox. We hope to get our mitts on one of these before the season's out, so stay tuned for a full review. Official press release after the jump, high-res gallery below.
Gallery: 2010 Nissan 370Z Roadster
[Source: Nissan]
PRESS RELEASE
Nissan Announces U.S. Pricing on 2010 370Z™ Roadster
– All-New Open-Top Z® Goes On Sale in September, Starts at $36,970 USD MSRP –
FRANKLIN, Tenn. (July 13, 2009) – Nissan North America, Inc. (NNA) today announced pricing for the all-new 2010 Nissan 370Z™ Roadster, which goes on sale in September at Nissan retailers nationwide.
The 2010 Nissan 370Z Roadster is offered in four models. The Manufacturer's Suggested Retail Prices* (MSRP) start at $36,970 USD for the 370Z Roadster 6MT and $38,270 USD for the 370Z Roadster 7AT. Also offered are two Touring models, which add a 6CD Bose® audio system, XM® Satellite Radio (XM® subscription required, sold separately), Bluetooth® Hands-free Phone System, HomeLink® Universal Transceiver, aluminum-trimmed pedals and power leather-appointed heated and cooled ventilated net seats. The 370Z Touring Roadster 6MT is priced at $40,520 USD and the $370Z Touring Roadster 7AT is $41,820 USD.
"The new 370Z Roadster offers more refinement, quality, performance and sheer driving pleasure than any Z® convertible that has come before – while retaining its great value positioning in the sports car segment," said Christian Meunier, vice president, Nissan Marketing, NNA. "Compared to the 2009 350Z Roadster, the new 370Z Roadster features 26 more horsepower and cleaner emissions from an all-new standard 3.7L with VVEL technology. The Z® Roadster also offers an all-new exterior design, refined interior, all-new auto-latching convertible top design, and technology not previously available on the 350Z Roadster, including Bluetooth®, XM® Satellite Radio and Nissan Navigation System with XM NavTraffic® Real-Time Traffic Information."












Reader Comments (Page 1 of 2)
Miguel 1:23PM (7/13/2009)
Looks better than the coupe...
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Big Mola 1:30PM (7/13/2009)
+1 It looks great!
I had been thinking that the Miata is overpriced. Why pay $30K for a loaded Miata when the 370z is just a little bit more, but now the 370z ragtop is going to be $40K!
Autblogist! 1:24PM (7/13/2009)
$7000 more than the coupe GTFOH!
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MeiSooHaityu 1:27PM (7/13/2009)
From the side view, the deck line looks awkward without the top. Not bad, but I wouldn't pay a premium for it. A targa top may have been nicer.
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dukeisduke 1:27PM (7/13/2009)
No pictures with the top *up*?
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John Johnson 1:27PM (7/13/2009)
$9k more than a 2010 Mustang GT convertible. I know, you can whine all you want about handling, but that's $9k you can drop into suspension and a big fat supercharger.
What is wrong with the world?
Maybe I'm just biased, but I hated the G35 coupe I drove. It felt like I was driving a dump truck. Why on earth would anyone drop $38k on one of these?
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Serge 1:37PM (7/13/2009)
That's because most of Nissan's lineup shares it's chassis with a "dump truck"...
Riaf28 3:17PM (7/13/2009)
I see what you are saying about the Mustang but I don't think most people cross shop those cars. I wouldn't be looking at a Mustang if the 370Z was on my shopping list and vice versa.
This car is definitely getting pricey, I thought the Z was supposed to be a bargain.
KA 3:30PM (7/13/2009)
Yeah, it's more a marketing difference than anything else. The G35 is definitely not for everyone, but I think it serves its target market well (and I frankly like the car a lot, in terms of power, style, and how the little things like driving position).
Really, I think you could make this Mustang argument with any of the European or Japanese sport offerings -- e.g. for the price of a 335i, you could fit a pony GT with an IRL, excellent suspension, and forced induction. But that's not really the point.
obliv222 1:30PM (7/13/2009)
Should of gone T tops like the 300zx. Every Z model after that doesnt look right as a convertible.
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Venom 2:40PM (7/13/2009)
I miss my 300 ZX.
That was a great looking car.
These new ones just look fat and bloated.
I would still buy the 300ZX over any one of these new ones.
fixitfixitstop 2:51PM (7/13/2009)
Should "have", and no, nobody wants T-tops anymore. You might as well ask for flip-up headlights.
Fernando G. 5:05PM (7/13/2009)
i actually want a targa top 370
Serge 1:31PM (7/13/2009)
One can get a Corvette for that kind of dough... and have spare change for a "rice-b-gone" bumper sticker...
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jcar302 5:00PM (7/13/2009)
Your post has gotten ranked low, but i don't know why.
In reality you are right.
Spend a few dollars more, you get a vette with a removeable roof and performance that will devour the Z, easily.
I'm not a Z hater (anymore), the 350 was an overpriced POS, it was slow and handled mediocre, things that a 30k 2 seater should be better at.
The 370 at least has sports car performance, but at 40 grand for a vert, it too is a rip off. I guess if you want a 370, stick to the hard top only if you want your money's worth.
Big Mola 1:33PM (7/13/2009)
Uh . . . Because "one of these" is not the G35 coupe?
(The 2010 Mustang GT vert is only $29K?! I've got to add it to my Hot list.)
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DCragtop 1:39PM (7/13/2009)
as far as 'new' goes, a few more duckets could put you in a Boxster. $43k for a Nissan Z car seems crazy but it is 2010; to each his/her own I reckon.
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Jared 1:40PM (7/13/2009)
Yes, 370z my dear, that convertible top makes your butt look fat.
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pirate 1:47PM (7/13/2009)
I think it looks way better than that ugly 350z roadster... (funny as I prefer the 350z coupe to the 370z)
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Josiah 1:44PM (7/13/2009)
For X more I could buy Y.
It's called sales people; the loaded up versions of every car always encroach on the next model up, which brings buyers to consider that nicer model, and usually you won't buy the stripper-model so you'll end up spending more than just X and then the 'deal' you got isn't quite as good as you thought.
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