• Jul 13th 2009 at 4:57PM
  • Add
Mercedes wardrobe commercial malfunction -- Click above to watch video

The voiceover for Mercedes' "Ignite" commercial for the new E-Class starts with "It is, quite simply, the most advanced automobile we have every created." However, during the start-up sequence before that voiceover, the actual commercial begins with a warning light: when the driver turns the car on, the message "Front Right SRS Malfunction Service Required" appears in the dash – not the type of message you expect to see when your car fires up and does its system check. Still, knowing how these things work, we suspect this commercial was probably filmed early on in a pre-production prototype with an inactive airbag – a common enough occurrence with these sorts of vehicles.

In any case, to watch the commercial and check out Mercedes' official response to the flub, hit the jump. Hat tip to Wai.

UPDATE: Mercedes-Benz USA blocked access to video of the commercial on YouTube, but they didn't get rid of all the copies. Follow the jump for a salvaged excerpt of the commercial.

[Source: YouTube, Mercedes-Benz]

"During the filming of our latest E Class television advert, the vehicle was significantly altered to create an environment conducive to filming the interior of the vehicle. As is typical in such a situation, doors and seats were removed and a number of features de-activated in order to allow the camera rig access. The vehicle's safety sensors performed exactly as they should and activated a warning signal indicating a disruption of the vehicle's Supplemental Restraint System.

"The fact that the image -- which is visible only in a frame by frame review of the ad i.e. not by the naked eye -- was not edited out of the advertisement was an oversight and has subsequently been corrected.

"The E Class is the most tested car we have ever launched and reaches the highest quality levels we have ever produced.

"While this is a mistake in the editing process it is in no way a reflection on the quality or durability of the E-Class"

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
  • 2015 Toyota Highlander
    MSRP: $29,765 - $44,140
    2015 Honda Accord
    MSRP: $22,105 - $33,630
    2015 Toyota Corolla
    MSRP: $16,950 - $22,955
    2015 Mazda Mazda3
    MSRP: $16,945 - $25,545
    2015 Jeep Grand Cherokee
    MSRP: $29,995 - $64,895
    Share This Photo X