• Jul 13, 2009
Audi TT sculpture – click above for high-res gallery

It's not at all unusual for successive generations of a car line to grow larger the preceding edition. However, in an era where down-sizing is becoming more common, this is a bit absurd. Actually, the car shown here is a 33.5 foot long, 10-ton sculpture of the Audi TT coupe.

The giant TT has actually been around for several years now, debuting in Berlin in 2006 and having been shown in Beijing, Munich, and Hong Kong since then. The outsized work of art has now been brought to Audi's Ingolstadt headquarters as part of the centenial celebrations of the automaker. The sculpture has been placed in the center of a roundabout in Ingolstadt where it should pose absolutely no issues with driver distraction... right, guys? Check out the high-res gallery of images below, as well as the press release and a video of the sculpture being trucked in after the jump.



[Source: Audi]

PRESS RELEASE:

Ingolstadt, 2009-07-13
Giant Audi TT serves as a new landmark

* Well-traveled sculpture to stand at Audi roundabout in Ingolstadt
* Steel-frame construction weighs about 10 tons
* Audi Human Resources Director Widuckel: "A true symbol of Audi's strong ties to the city and region"

A new landmark has arrived in the city of Ingolstadt just in time for Audi's 100th anniversary. The giant Audi TT was presented this morning in the grassy area within the Audi roundabout by Dr. Werner Widuckel, Member of the Board of Management for Human Resources at AUDI AG, and Mayor of Ingolstadt Dr. Alfred Lehmann. The steel-frame construction, which has already been shown in Berlin, Beijing, Hong Kong and Munich, is 10.2 meters long, 4.5 meters wide, 3.25 meters high, and weighs about 10 tons.



"We're delighted that this car has found a new home in this prominent and highly frequented traffic junction in Ingolstadt," Widuckel said at the official presentation of the sculpture. "From now on, the sculpture will both adorn the center of the Audi roundabout and serve as a symbol of the company's strong ties with the city and region."

The large-format Audi TT is a true high-tech product: the model car's components include glass-fiber laminate and Neopor foam, and it features 150 square meters of painted surface.

Produced especially for the "Germany – Land of Ideas" initiative, the sculpture stood at the Brandenburg Gate in Berlin back in 2006, and later featured in Beijing and Hong Kong, as well as at the Allianz Arena in Munich. It was brought by heavy transporter to Ingolstadt last week, and last Friday was lifted by crane onto its base in the middle of the Audi roundabout.

"The TT sculpture will be a true landmark for all of the drivers coming from Neuburg and Eichstätt. It gives the entrance to our city a modern face," Mayor Lehmann emphasized. He sees the new look of the Audi roundabout as a symbol of the Ingolstadt region as an attractive location.

Presentation of the sculpture is also one more step in the prelude to the "100 years of the Audi brand" anniversary celebrations. A major ceremony featuring German Chancellor Angela Merkel will be held July 16 at the Audi Forum Ingolstadt; on July 17, the band "Die Fantastischen Vier" will appear in Ingolstadt for the "Audi Rocks 100" party. Motorsport is the focus on July 18, when scores of fast cars from Audi's successful racing history will lap the historic Donauring circuit. A concert in Ingolstadt's Klenzepark on July 19 will conclude the week of celebrations. The Czech Philharmonic Choir and the Brno Philharmonic Orchestra will perform Beethoven's Ninth Symphony; admission is free.


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    • 1 Second Ago
  • 22 Comments
      • 5 Years Ago
      I'm sure they've built that on one of their regular production lines
      • 5 Years Ago
      The TT was a very important design statement for Audi in the late 1990's. Before then, the idea of an Audi sports car to most of the world was a joke. I kinda get the sense that for Audi executives, the TT represents Audi moving from a niche brand to a [stronger] more main stream brand.

      Anyway, this goofy sculpture was made in 2006 I think, before the R8 came out. At that point Audi had decided to push forward full steam towards its goal of becoming known as the best auto maker in the world, and the TT had just won design of the year. Regardless of what you think of the car, Audi is one hell of a brand.
      • 5 Years Ago
      If it had a BMW grill the pictures and weight spec in this article could be describing the X6.....
        • 5 Years Ago
        @Redeemed

        or Audi Q5 / Q7
      • 5 Years Ago
      whats the 'ring time on one of those?
      • 5 Years Ago
      TT is a nice business case - it proves people will bleed every money they have if you glue the proper badge to the product.

      Technically, this car, designed for hairdressers and metrosexual men, is nearly identical with the Golf mk5 and the value car Skoda Octavia II (as was the previous TT with Golf mk4 and Skoda Octavia I).

      The 200HP front wheel drive manual 2.0 TFSI Audi TT costs EUR 33.000 in Germany.

      The newer 210HP front wheel drive manual VW Golf 6 GTI costs... EUR 26.600. 6.000 EUR is just a free additional profit out of thin air (your pocket I mean), just because of the name. No additional stuff, no extras increasing production costs come with the TT.

      This is how you make car business.
        • 5 Years Ago
        Well said. And it looks plain ugly; why would any city allow a statue of this? They should have done the R8....
        • 5 Years Ago
        You are such an ass... ignore the fact that the TT shares fewer than 40% of its parts with ANY combination of VW's, and that the TT is the least expensive sports car in the world to feature an aluminum space frame...

        Besides that, if you'd actually have driven the car you'd notice the highest quality materials on the market for ANY sports car under 80k, the best fuel economy for ANY sportscar with its level of performance, and the flat out BEST compramise of a sports car suspension between road feel and ride comfort.

        Don't be a prick.
        • 5 Years Ago
        audi_arena:

        > TT shares fewer than 40% of its parts with ANY
        > combination of VW's, and that the TT

        This is a meaningless statement as a car has thousands of parts and some of them are hundreds time more expensive than others.

        Say how much VALUE as a sum of these parts prices is not shared and then we will see. No one cares that few screws making up for those mythical 40% are unique for the TT.

        Engines, transmissions, drivetrains, parts of the platform, suspension, steering are shared.


        > is the least expensive sports car in the world
        > to feature an aluminum space frame...

        You Audi salesmen are such cheaters. TT " aluminum space frame" is a joke, it consists of just few bits in the front and has nothing to do with the ASF in, say, Audi A8? All the rear part is steel.

        Need proof?

        Audi TT 3.2 roadster S-Tronic with a ragtop roof: 3424 lbs [1]
        BMW Z4 sDrive35i twinturbo with a retractable hardtop: 3,450 lbs [2]

        Here goes your "Audi aluminum space frame".


        > Besides that, if you'd actually have driven
        > the car you'd notice the highest quality materials
        > on the market for ANY sports car under 80k

        Marketing statement not backed by any reliable measurement. True, Audi interiors are fine. But so are the ones in new BMWs, say the Z4, the 7er or the facelifted 5er and in tons of other premium cars. Premium cars are mostly about nice design touches.


        > the best fuel economy for ANY sportscar
        > with its level of performance

        From the same test:

        Audi TT 3.2 mpg DSG: EPA 18 City, 24 Highway, observed: 19
        BMW Z4 sDrive35i: EPA 17 city/25 highway, observed: 19.2

        Did I mention the BMW is significantly faster with 0-60 time of 5.2 seconds while the TT does it in 6.0, 15% slower?

        And don't say that Audi has an all wheel drive (Haldex based, non permanent) as an excuse. It needs one as without it it would be just a front wheel drive wheelbarrow, like a Toyota Corolla or VW Golf, unable to put its power down.


        > and the flat out BEST compramise of a sports
        > car suspension between road feel and ride comfort.

        Marketing statement not backed by any reliable measurement


        [1] http://www.edmunds.com/insideline/do/Drives/FullTests/articleId=121651/pageId=126602
        [2] http://www.edmunds.com/insideline/do/Drives/FullTests/articleId=149607/pageId=169704
      • 5 Years Ago
      This is like the opposite of a Wrangler: it looks closer than it really is. Much safer for road users.
      • 5 Years Ago
      Oh Audi, you shouldn't have.

      No really...
      • 5 Years Ago
      Looks like a giant Monopoly piece.
      Derek
      • 5 Years Ago
      Am I the only one who imagined that under the silver facade is 10 tons of chocolate?
      • 5 Years Ago
      When do the Germans jump out of it?
        • 5 Years Ago
        Beware the Trojan TT!?
        • 5 Years Ago
        The Trojan Audi :D
      • 5 Years Ago
      That is one large Monopoly Piece :)
      • 5 Years Ago
      I see little people ...
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