- Jul 10, 2009
Top search on Ford's Cash-for-Clunkers site is... the Mercury Milan?
2010 Mercury Milan Hybrid - Click above for high-res gallery
On June 25, Ford launched its "Recycle Your Ride" website. The site is an easy guide to determine if your vehicle is eligible for Cash-for-Clunkers, and which Ford family vehicles are a good fit as a replacement. So far, Ford says it's had over 250,000 potential customers fill out the short form, and surprisingly, the modest-selling Mercury Milan is in a statistical dead heat with the Ford Fusion for the top replacement vehicle chosen.
To test out the site, we chose a 1997 Ford F-150 with a 4.6-liter V8 engine. Ford's site brought up 16 vehicles eligible for the $4,500 incentive, including the Focus, Escape, Mariner, Taurus, Fusion and Milan. The picking-up-sales-steam Fusion and the underrated Milan currently account for 30% of overall selections, and Ford tells us that the public is split right down the middle on which vehicle they prefer.
While it's quite surprising that the Milan is garnering as much attention as the more popular Fusion, the real proof is in the sales data. We're guessing that the Milan won't outperform the Fusion's 19,000 June sales any time soon.