• 27
2010 Mercury Milan Hybrid - Click above for high-res gallery

On June 25, Ford launched its "Recycle Your Ride" website. The site is an easy guide to determine if your vehicle is eligible for Cash-for-Clunkers, and which Ford family vehicles are a good fit as a replacement. So far, Ford says it's had over 250,000 potential customers fill out the short form, and surprisingly, the modest-selling Mercury Milan is in a statistical dead heat with the Ford Fusion for the top replacement vehicle chosen.

To test out the site, we chose a 1997 Ford F-150 with a 4.6-liter V8 engine. Ford's site brought up 16 vehicles eligible for the $4,500 incentive, including the Focus, Escape, Mariner, Taurus, Fusion and Milan. The picking-up-sales-steam Fusion and the underrated Milan currently account for 30% of overall selections, and Ford tells us that the public is split right down the middle on which vehicle they prefer.

While it's quite surprising that the Milan is garnering as much attention as the more popular Fusion, the real proof is in the sales data. We're guessing that the Milan won't outperform the Fusion's 19,000 June sales any time soon.

[Source: Ford]

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
      • 6 Years Ago
      It's still a 2004 Mazda6 hecho in Mexico. Strangely, all the US versions are made there, while the Mazda was made in Flat Rock M along I-75I by the UAW.
        • 6 Years Ago
        The floor pans, around which the body is added, and virtually all the mechanical parts, including the steering and suspension are basically identical throughout. Example: The Ford Edge and its mechanical sisters from Mazda and Lincoln. A few details, such as AWD and shock rates differ from the Mazda.
        • 6 Years Ago
        "It's still a 2004 Mazda6"

        no it isn't. Educate yourself on what "platform" actually means before you go on spewing garbage.

        Hint: a "platform" is *not* a bin of parts.
      • 6 Years Ago
      I don't get it, the front on the milan is pretty fugly... it looks like the previous generation with down syndrome.
        • 6 Years Ago
        @pmalik: that tells you how turned off people are about the Fusion.
        I like the Fusion, except for the grill. I'm definitely looking at the Milan Hybrid.
        • 6 Years Ago
        "that tells you how turned off people are about the Fusion."

        stop assuming everyone else shares your opinion. Fusion sales jumped 26% with the 2010 model, and they're averaging $1800 higher sale prices as well. I already see tons of the 2010 Fusion around me, though I live in Metro Detroit so I admit the sample is biased.
      • 5 Years Ago
      I recently drove the Nissan Altima.. What a POS.. road hard, Not like the Ford Fusion/Mercury Milan ride at all. Went to Phila in back in the Altima.

      My 4 other passengers were treated to a Idiot Tire Pressure light in the Altima that would not go off & kept flashing in the Main gauge that I had a Problem with the Tire & must Exit!
      I had gotten the vehicle at a Rental place & drove 30 miles when a Tire Pressure Monitor light went off in Dash Gauge, THena another Guage (main one) flashes I have a tire problem & must exit. I do take exit off freeway thinking my tire is a bout to blow out. Funny thing is all my tire were inflated. Couldn't find a leak them & drove 65 more miles to DC & couldn't find a leak. THen next morning 7:30AM took the Altima to a Firestone Tire Center. They couldn't find leak or a punctured tire either. If this is an example of the Nissan Altima's reliability. Think I will leave that Vehicle at home next time.
      I tried to return it to get another Rental Car but XXXX told me it was Thursday, they were backed up & only a smaller car was available.
      When I got to Phila I exchanged this POS Altima for a Ford Fusion. My 3 other passengers and I immediately noticed a difference on the highway & we enjoyed the smooth sounds of the cars FM CD/ Sirius system. My passengers said they NEVER want to see an Altima again.. riding in the back seat of the Altima is a bone jarring experience one person told me; no contours in the seat.
      Now I was impressed with two things with the Altima, it did have push button start ignition & did get reasonably good gas mileage. But you can keep the rest of it, I was impressed by the Fusion more & if the Mercury Milan is a step up from the Fusion I am all ears. Just My Humble opinion from a rental experience..
      • 6 Years Ago
      I tried the "Recycle Your Ride" website, and I was very impressed. It works well and is so easy too. Milan actually is a bit of a looker. It reminds me of a Buick but is still just a Fusion, only not horribly rebadged :/. It is odd though. People b**** and moan about how Mercury is just a Ford, but I have sat in Fords and Mercuries countless times and Mercury is much more comfortable in the seats and in the feel of the car itself. (Plus I love Mercury tail lights). So it is odd, but not a true surprise. Ford has a hot set of midsized cars. Fusion in the Top 10 sales, MKZ recently redesigned, and this Milan, all with superior technology and style.
      • 6 Years Ago
      not hard to understand at all:

      if anyone has compared the two (Fusion vs. Milan) you see a significant upgrade in interior quality and features with the latter; not accidentally, Milan sells well to young professional women who see in it a more stylish environment.

      also, the Milan is a poor sister to the Fusion when it comes to promotion and featuring on the lot, particulary in those dealers carrying all three FOMOCO brands. Dealers have to discount it more to move the iron.

      Bottom line: you can get a car which is fundamentally the same as a Fusion mechanically, with a better interior environment, a few more bells and whistels at a better cost as you roll off the lot.

      The Milan may not be everyone's cup of tea but it is a bargain if you find its styling and performance to your liking.
        • 6 Years Ago
        "if anyone has compared the two (Fusion vs. Milan) you see a significant upgrade in interior quality and features with the latter;"

        You do not. The milan has a different pattern on the seat upholstery. the dash and door trim is otherwise identical to the Fusion.
      • 6 Years Ago
      It's a shame, I think the Milan looks better.
      • 6 Years Ago
      Until seeing this pic, I didn't even know Milans had a revised front end. Haven't seen any Milans on the road, have seen a lot of newer Fusions lately.
      • 6 Years Ago
      Are the Milan's even selling? I haven't seen one on the road yet but I've seen plenty of the new Fusions.
        • 6 Years Ago
        Okay, I know we usually only make fun of Korean makers "Copying" other makers, but I'm SERIOUSLY seeing a Nissan Altima Copy here, with a different, uglier grill, (actually with the other nissan grills of other models) does anyone else agree with me?

      • 6 Years Ago
      Buy the Mazda it is the same car under the upper skin (CD3 Platform) the big difference is the Mazda is assembled in Detroit where the Ford is assembled in Mexico. I would be surprised if the Mazda didn't have better resale and the model change is a year sooner than the Ford. Lots of dummies buy this car thinking it keeps U.S. autoworkers working. Another argument is where the profits go. . .I say what profits?? Ford is in solid red numbers when it comes to profits. Like I said , if you like this thing then buy the Mazda.
        • 6 Years Ago
        Jim, given that Mazda developed the 6/Fusion/Milan's floorpan, unibody, and suspension, and provided the entire base engine/transaxle (2.3L), I'd be willing to wager that Dearborn expended relatively few engineering hours on this project (vs. Mazda, or in your typical vehicle development process), being chiefly responsible for interior and exterior styling and detail tuning.

        So it depends on who you think it's more important to support--the engineers and stylists in Michigan, or the assembly-line workers in Michigan.
        • 6 Years Ago
        "Buy the Mazda"


        "the Mazda is assembled in Detroit"

        Flat Rock is not Detroit.

        "Lots of dummies buy this car thinking it keeps U.S. autoworkers working."

        As opposed to dummies like you who forget the people in Dearborn?

        "Like I said , if you like this thing then buy the Mazda."

        I'll buy what I want, thank you.
        • 6 Years Ago
        "What people in Dearborn are you talking about? "

        er, the engineers, maybe? are you that dense?
        • 6 Years Ago
        @ Jim Maybe I'm dense but I don't need a shrink like you! Your company can't survive by buying engines, transmissions and complete car designs from your competition. You guys don't get it.
      • 6 Years Ago
      ntil i read this I had never heard of a 'Milan'. Seeing the picture makes me wish I still hadn't heard of it. I'd keep the clunker.
      • 6 Years Ago
      You can buy or trade in both domestic and foreign vehicles so not just the US made cars.

      Jim henry
      • 6 Years Ago
      I don't think there's much of a difference in features, just that the mercury starts at a higher standard trim level. I'm surprised the transaction prices are cheaper on the Mercury, because I thought their production was starting later than the Fusion, meaning that there were fewer out on lots already. I know I see at least one new Fusion a day, and haven't seen a single Milan yet.
    • Load More Comments