• Jul 9, 2009

Click above to watch videos after the jump

The all-new 2010 Jaguar XJ has finally been revealed, and it's a big departure for the Leaping Cat crew from Coventry. Sure, it shares a number of outward similarities with the already-available XF, but benefits from being designed after the drop dead gorgeous C-XF concept (unlike the production XF). And it certainly doesn't look like anything like the outgoing XJ, which may only be around seven years old but visually it comes off as much older.

If you haven't already read about our time spent with the new XJ in England last month, go do that first. Afterwards, you can follow the jump to view nine videos just released by Jaguar about its new large car. Included are general driving and beauty shots, footage of the interior and interviews with Ian Callum and other top Jaguar execs. Plus, we've expanded our high-res gallery below with official photos from today's launch event... just why is a dapper looking Jay Leno smiling so wryly? Finally, if you're wondering how much you need to raid your 401k and couch cushions for, you'll want to check out Jag's official pricing by clicking here.





All-new Jaguar XJ – Launch Film


Driving and Beauty Shots


Exterior Views


Interior Views


Technology


Mike O'Driscoll, Managing Director, Jaguar Cars Ltd


Mick Mohan, Programme Director, Jaguar Cars Ltd


Ian Callum, Design Director, Jaguar Cars Ltd


New Jaguar XJ manufacturing plant at Castle Bromwich, UK




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    • 1 Second Ago
  • 60 Comments
      • 5 Years Ago
      I am going to get flamed fot this but I am just wonering if anyone other than me sees a lot of similarity with the MKS in the profile. I think both a great looking cars (the Jag is much better) but I do see similar traits. Anyone else? Flame on friends! :)

      Also - great looking interior. Very posh (maybe to a fault) and swanky

      • 5 Years Ago
      my god this car is hidious... front end looks like volvo s60/80, back end is a mix of bentley continental and cadillac taillights... (not a bad thing) but the overall shape and lines are ripped from some rover they had in UK in 80s and 90s.
      • 5 Years Ago
      I get the distinct impression this jag was designed with the Chinese market first and foremost in mind. The more I stare at the blacked out C-Pillar, the more I realize it makes the car look yet longer - a highly desired aesthetic in China.

      The up-and-over tailights further reinforce this perception, as does the very lengthy tail.

      Then I was studying the buildings in the city shots, and realized thats Shanghai.

      Its going to be a hit for Jag, and most likely overseas. However, I think the shape is rather gaudy, a caricature of a fine luxury automobile instead of a truly refined design. If I could even stretch to this price point, i'd find a way to save for the more elegant Rolls Royce Ghost. Or else id take the ugly functionalism of the Panamera.
      • 5 Years Ago
      Those Tata's are getting better looking all the time.
        • 5 Years Ago
        LOL your comment actually made me laugh out loud
      • 5 Years Ago
      What is this? A would-be Maserati Quattroporte? A rich man's Citroën C8? Or maybe a new high-end saloon from Korea? Oh yes! Look at that oversized and ostentatious leaper hanging on the rear! It must be anther modern Jaguar!

      A modern Jaguar indeed, the British answer to the German car market dominance! So exciting … it is just a pity that this car looks as British as the Barbican Centre. It may definitely appeal to the buyers of German cars, of course, not sure about the Jaguar enthusiasts. The truth is that now the only good British cars are made by Germans (Bentleys, Rolls, Minis, the early Rover 75, for some extent Astons as well) and that “German engineering + British style” seems to be a quite successful formula. No offence for anyone, but “British engineering + German style” sounds way less appealing to me. Good luck anyway!
      • 5 Years Ago
      Just as I was hoping Audi would move to develop a new design 'brand' after 20 plus years of the fastback sedan with plain side panels, another old school design house emulates the look.It's far to easy to simply copy a six window slope or hide the same with their version of a hoffmiester kink. In middle and upscale lines ( LS-460, Maxima,TL,GS-350, Mazda6,Taurus,etc), the same look now from a hertitage line.The front view is Jaguar ne' modern with a strong cohesive look with another tilt to Audi and it's LED's. The grill works nicely adding some bright bling to match the headlamps jewlery.The side panels are terribly boring and the wheels are just too many spokes busy.The rear end is the opposite of the previous BMW-7's big butt ugly and is too little, too cheap,too unluxe,unrefined.The Jag PR handlers will be kissing and hearding photographers AWAY from that mess of a rump.

      The interior designers should be made mentors to most other builders for thier sheer brillance. Here is where a fresh look for a heritage brand actually works and could be a model for years.Lot's of beautiful details(opposite piping on seats and floor mats)with gorgeous lines running from doors to upper dash.The circular vent blossoms bothered me at first but glad to see something fresh. Loved the seats as well, perhaps a nod to Audi and Lexus.
      • 5 Years Ago
      How low is that car, because the model looks like a Giraffe.
        • 5 Years Ago
        You have a problem with a stunning LONG LEGGED MODEL???

        The model is the ex SI swimsuit cover model Elle Macpherson & she is just over 6ft. tall. She is also 46 years old & I pray my wife looks like that when she's 46!
      • 5 Years Ago
      Those headlights just bug me a little. They look a little too small on that front end. They sort of remind me of an Infiniti.

      • 5 Years Ago
      Lovely car. I will miss the traditional look but I guess Jaguar had to go for a modern look this time to appeal to mainstream luxury car buyers.
        • 5 Years Ago
        I agree. Jaguar didn't screw up. IMHO they didn't hit the jackpot but they didn't screw up.

        I will also miss the last XJ. The 06-09 Super V8 Portfolios are sure to become cars worthy of collection.
      • 5 Years Ago
      The interior is absolutely AWESOME. The central tunnel is actually a TUNNEL. Did it have to be that tall??
      • 5 Years Ago
      I'm pretty sure I have a good idea why he is smiling so in the picture at the beginning of the article.
        • 5 Years Ago
        Your perceptive abilities amaze me. I looked long and hard at that photo for many years, pondering that same question, "Why, oh why is he smiling?" To this day, I have not found an answer...
        • 5 Years Ago
        Well, that sucks. Try harder?
      • 5 Years Ago
      Id take the model over the car any day.
        • 5 Years Ago
        Very nice.

        And the car ain't bad either.
        • 5 Years Ago
        That model seems to be the beautiful (& IMO stunning) Elle Macpherson... who was also pictured in the Fiat images a few posts back.

        As for Leno... thought he had a relationship with GM??? Both Elle & Jay are pimpin' TWO different car companies,eh??? :) :) :)
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