• Jul 9, 2009
2010 Chevy Spark - Click above for high-res image gallery

General Motors has certainly been pumping out a greener message for the last few years, but, on the eve of its likely emergence from bankruptcy, it looks like it might be ridiculously difficult to miss the company's shift to a new and very public eco-mindset: The General's traditional blue square logo could become green. No, really.

While no official decision has yet been made, insiders are saying that the background color change is being considered, "in an effort to show consumers that it is leaner and greener, more focused on fuel efficiency and better able to make quick decisions," says MSNBC.

The fuel efficiency meaning of a possible new green logo is easy to understand and the "quick decisions" part reflects a new GM that will likely have 35 percent fewer executives to go along with fewer employees overall. More announcements on these issues and the fate of the Spark minicar could come tomorrow, when GM is expected to emerge from bankruptcy.

The real color change that GM needs to make, of course, is a shift from red to black – but that's significantly harder than swapping pixels in a logo.



[Source: MSNBC | Logo Image: Adam Morath/AOL]


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  • 56 Comments
      • 5 Years Ago
      I agree with Avinash Machado, the green stands for all the taxpayer money they took and will never pay back. Enjoy looking at the green logo suckers cuz thats all the green you'll get back!
      • 5 Years Ago
      I said it and I will say it again this country is going to shsssts with all this crap that is going around....
      • 5 Years Ago
      I am absolutely sick and tired of companies advertising how green they are. I'd love to see a company advertise that they are openly anti-environmentalist. I'd buy from them in a heartbeat.
      • 5 Years Ago
      They don't need a color change. They need a name change:
      http://www.cargurus.com/blog/2009/06/16/its-time-for-gm-to-change-its-name/
      • 5 Years Ago
      NBC (and GE) has done more green washing than anyone. Ever see that green NBC logo, or the blowhard GE commercials? NBC is the green propaganda machine for parent GE in a huge green washing campaign. Its not about the environment its about money. As it always is at the government and corporate level. Follow the money and it never leads to some noble cause at the root. GE is in position to make a substantial amount off of Carbon Credits (total bull) and needs to prop up the case anyway they can.
      • 5 Years Ago
      Maybe the green means cash. They recieved a lot of cash from the government.
        • 5 Years Ago
        lol. by far the best comment on here
        • 5 Years Ago
        hahahahahhhahhha thats great
      • 5 Years Ago
      This is soooo much of american style management decision of large company.

      Dress up a pig by spending money on a logo rather than spending the time on R&D to build better products...

      Kinda like...Microsoft spending money on marketing Vista instead of fixing all the problems...Go figure.
      • 5 Years Ago
      I think they should ditch the GM name altogether and rename the company Chevrolet Group. Chevrolet, Cadillac and Buick should then become actual US subsidiaries as opposed to mere brand names and be more accountable for results, while at the same time cementing their respective individuality.
      • 5 Years Ago
      Doubt that it will work.
      • 5 Years Ago
      They should concentrate on the fact that the "new" GM is a better, leaner company- not just by changing to green, which I think is just too blatant, but by refreshing the logo altogether. Not a totally new logo, just a fresher look.
      • 5 Years Ago
      35% fewer executives
      45% fewer employees
      55% fewer facilities

      Where does this all lead to you might ask?

      65% FEWER CUSTOMERS!
        • 5 Years Ago
        Interesting comment from the person with "how to save GM" on their website. So they follow the ideas you espouse and close plants and now you say that means they'll do even worse. Weird.
        • 5 Years Ago
        If you think about it, the ratio leads to profitability.
      • 5 Years Ago



      Seems like black would be more appropriate than green.
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