• Jul 9th 2009 at 8:58AM
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The styling of your vehicle makes a statement, of course. Designers spend years perfecting the craft of automotive sculpture, and are finely attuned to what types of shapes and conventions send a given message. Now, the researchers want to move in and figure out how to express what the artists already know with a scientific approach called morphometrics. The practice of shape analysis, usually used for more classical studies like medicine and biology, is useful in improving healthcare equipment or possibly aiding in the identification of unknown remains.

People inherently look for faces and patterns, and the front of a car lends itself to being anthropomorphized. Professor Dennis Slice and his colleagues at Vienna University think the information gleaned from looking deeper into what the "faces" of various cars say – meek or mild appearance, for instance – and how to zero in on just what features will send the automaker's intended message. Of course, design teams already seem to be doing a good job of telling a story with design, with or without the newfangled algorithm. Possibly harder to nail down is the answer to the question of whether styling makes drivers behave differently, the next topic Slice and his team are tackling. Hat tip to Matt.

  • Craig Anderson's 1964 Pontiac Catalina
  • Dan Coughlin's 2006 Corvette C6 Convertible

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    • 1 Second Ago
      • 6 Years Ago
      Interesting that Autoblog are deleting all references to the new Jaguar XJ which they have yet to comment upon.

      What next, the Thought Police? Clocks striking thirteen? Becoming an unperson? The Ministry of Truth?
      • 6 Years Ago
      It's fun to find out what your car's face says about you!
        • 6 Years Ago
        Wow, that Tribeca manages to be uglier than the Aztek.
      • 6 Years Ago
      guess what the Camaro (in the earlier post) says about you.....
      so I think it's safe to say somebody has way too much time on their hands.
      • 6 Years Ago
      A fairly mean black GL550 pulled into my mirrors this morning on I55. The look screamed, im big, expensive get the F out of my way. So, I just ignored it and kept on following the Murano ahead of me.

      He swerved through lanes, and end up getting off at an exit... no quicker than it took me to get to same exit sans the crazy swerving.

      Does Mercedes really want to broadcast that its customers are belligerent d-bags who can't relax?
        • 6 Years Ago
        Probably. Why do you suppose the horseshoe moustache is so popular? It says "I'm mean, and serious, and tough and angry. Don't mess with me." Well, actually it says "I'm a d-bag but I really wish people would see me as mean, and serious, and tough and angry."

        Se also: Frowning in photos, the pit bull, etc.
      • 6 Years Ago
      So this is where Mazda got their idea for the new Mazda 3...

      • 6 Years Ago
      That's why the Mazda3 is selling so well around here! It's always happy...
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