• Jul 8, 2009

Click above to view video after the jump

Wasn't it just a couple of years ago that the American Family Association was boycotting Ford for marketing in gay-centric publications? Fast forward to today and see just how much things have changed. Last month, Chevrolet sponsored an event in Los Angeles called Gay Day at the Movies to promote the release of Transformers: Revenge of the Fallen. Michael Bay's latest opus, of course, features a bunch of General Motors vehicles, not the least of which is the 2010 Chevrolet Camaro that plays the leading role of Bumblebee.

A video was produced to promote Gay Day at the Movies featuring a pair of "Bumblebee Boys" in Camaro-branded briefs washing the Bowtie brand's pony car revival. The cheeky (pardon the pun) video is clearly targeted at the gay community and uses beefcake car washers to that effect in a not-so-subtle way.

Will Chevy or GM see a backlash from being associated with this video? Who knows, but the video isn't exactly being shown in primetime on NBC. For the moment, it lives solely on YouTube with a gajillion other vids – and one would have to actively search to find it.

Follow the jump to watch the video for yourself, and please remember to be respectful in the comments.

UPDATE: The video has been removed from YouTube by the user. We're searching to find it again on the interwebs.



[Source: USA Today via Huffington Post]



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    • 1 Second Ago
  • 111 Comments
      • 5 Years Ago
      We are everywhere, in every society, in every culture and in every social circle and status level. You may not know an openly gay person, but I guarantee you know someone who is gay. We drive all kinds of cars, drink beer and I am sure there are even a few that have mullets, drink PBR and drive beat up old trucks. We didn’t ask Chevy to advertise to us, and if you buy a car just because they advertise to you then you are an idiot. We buy cars just like everyone else, to fit our style, our price range, our purpose, or our passion. Advertising to the GLBT community does spark debate, acknowledges we are here and we are not going away, and that is a good thing. Please debate, but everyone should remember to be respectful. If you do have hate in your heart, then please stop hiding behind faith or morals or family values as your reason. Those are all good things, hate is not.
      • 5 Years Ago
      Looks like it just took a little while for the hateful loonies to find this post....
      • 5 Years Ago
      I don't think Transformer is the right promotion, as Megan Fox, which is a GIRL, is in the movie. So I don't think those gay guys would like the idea of using Transformer to promote new cars.
        • 5 Years Ago
        You mean she's not a tranny? Could've fooled me with that plastic porno face of hers.
        • 5 Years Ago
        She's a dude, dude... so i suppose it works as one of "them" going to the other side to seem a bit more "legit" in the Puritan world...

        Btw.. what ever you do in your bedroom is your business... but to all healthy good looking gay dudes out there... the country's sperm banks need YOU!!!

      clarissa
      • 5 Years Ago
      I think it's great that they're supporting a homosexual demographic--but isn't "Gay Day at the Movies" a litte... offensive? Is that implying that you have to be straight to go to the movies anytime you want? Seems like it.
      The "Bumblebee Boys" seem a little ridiculous, and offensive. It's kind of implying that most homosexual men like to watch other men (homosexual or otherwise) in underwear.
      • 5 Years Ago
      "hateful loonies"

      Amazing! If you don't get your way, you say/do the most digusting/disruptive things imaginable. Most recently think Pervez Hilton. And you wonder why most people could care less what happens to you.
      • 5 Years Ago
      A simple word like "gay" has come to represent homosexual and lesbian people so everywhere it is used, the homophobics jump on it. However, this ad does not imply homosexuality to me; it shows two men dressed in underwear washing a car. Two shapely women, gay or straight, doing the same thing would likely not raise an eyebrow, merely guffaws from some elements. I have a good friend who is openly gay; he drives a very highly tuned Shelby Mustang. He also rides a very fast Ducati motorcycle when he is not saving a life in an operating theater. Are gay people to be asked to put a codicil on their tags to declare their orientation? I guess certain people see what they want to see in everything, including car ads.
      • 5 Years Ago
      Advertizing the Camaro as the car of choice for the Gay community, along with the quality glitches plaguing its launch, should kill off the car in short order.

      Well done GM.
      sherrisevert
      • 5 Years Ago
      OMG really.... they should have just put a hot girl washing the car and then driving the hell out of it because I know I could drive that thing the way it's supposed to be drove and we all know a gay guy ain't gonna put no umph behind that wheel!
        • 5 Years Ago
        @sherrisevert
        Yeah, you say that now... Until the next guy that blows past you in a Camaro has that little equal sign bumper sticker on the rear windshield... You don't know anything , do you...
      Harry
      • 5 Years Ago
      Jeff Gordon drives a Camaro too..hmmm
      • 5 Years Ago
      Wonder whether AFA will start a GM boycott campaign.
      • 5 Years Ago
      Yay, finally this is great.
      According to some statistics (theoredically) 1/10 people are gay, so that's a pretty big demographic...
      Haha, this is great seriously :D
        • 5 Years Ago
        There's no such thing as "according to some statistics (theoredically [sic])". Statistics are not theory. Math doesn't lie, though you can throw it in peoples faces to confuse them.
      • 5 Years Ago
      Does it really matter what sorts of people buy a particular car? Freedom of choice sees no sexual orientation.
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