- Jul 8, 2009
VIDEO: Chevrolet targets gay demographic with new Camaro marketing effort
Click above to view video after the jump
Wasn't it just a couple of years ago that the American Family Association was boycotting Ford for marketing in gay-centric publications? Fast forward to today and see just how much things have changed. Last month, Chevrolet sponsored an event in Los Angeles called Gay Day at the Movies to promote the release of Transformers: Revenge of the Fallen. Michael Bay's latest opus, of course, features a bunch of General Motors vehicles, not the least of which is the 2010 Chevrolet Camaro that plays the leading role of Bumblebee.
A video was produced to promote Gay Day at the Movies featuring a pair of "Bumblebee Boys" in Camaro-branded briefs washing the Bowtie brand's pony car revival. The cheeky (pardon the pun) video is clearly targeted at the gay community and uses beefcake car washers to that effect in a not-so-subtle way.
Will Chevy or GM see a backlash from being associated with this video? Who knows, but the video isn't exactly being shown in primetime on NBC. For the moment, it lives solely on YouTube with a gajillion other vids – and one would have to actively search to find it.
Follow the jump to watch the video for yourself, and please remember to be respectful in the comments.
UPDATE: The video has been removed from YouTube by the user. We're searching to find it again on the interwebs.
[Source: USA Today via Huffington Post]