• Jul 8, 2009
2010 Lexus IS250 C and IS350 C – Click above for high-res image gallery

Lexus has high hopes for its new IS250 C and IS350 C convertibles, and early returns give the Japanese automakers cause for optimism. Car and Driver is reporting that Toyota's upscale division will build a droptop version of its bonkers IS F sports sedan, and plans for that model are surely buttressed by brisk initial sales of the new IS convertible models. Wards Automotive says that IS250 C and IS350 C folding hardtop convertibles are being picked up faster than they can be made, prompting Toyota to increase production at its Kyushu plant in Japan to 1,200 units per month. The ISC is so hot in the Northeast that the region will begin receiving 225 units per month.

Scott Wracher, general manager of the brand's eastern area, says 85 will have the more potent 306 hp 3.5-liter V6. The manual transmission 250C stickers at $38,480, and $43,940 will net you the auto transmission-equipped IS 350 C (plus $875 for destination). The IS convertibles also have a lengthy list of expensive options, which will easily push the MSRP up to (and over) $50,000.

In related news, C&D's sources suggest that hopes for a roadster version of the on-again/off-again LF-A supercar (currently 'on again,' for those keeping tabs) are increasingly unlikely.


Photos copyright ©2009 Jonathon Ramsey / Weblogs, Inc
[Sources: Car and Driver; Wards Automotive]


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  • 20 Comments
      • 5 Years Ago
      Weird, I have only seen one on the streets of Beverly Hills. Still see plenty of Range Rover Sports, I guess they have not exploded yet/ lease is not up.
      • 5 Years Ago
      Looks like a Toyota Solora fro probably $10,000 more!!!

      there are suckers everywhere.
      • 5 Years Ago
      In before all the haters who want to cry about the design of this car. Again, no one cares if you would never buy one because everyone else is buying one.
        • 5 Years Ago
        I second jinsei888, all in favor of continuing our enthusiasts discussions on an enthusiast website?
        • 5 Years Ago
        @jinsei888

        Let's get pedantic, shall we?

        You are not an enthusiast as defined by : an ardent and enthusiastic supporter of some person or activity. In this case, cars.

        Were you a car enthusiast, you would recognize the good attributes in any car, no matter if it is necessarily a product you would buy or not. What is a much more fitting description for you is "fanboy" : highly devoted and biased in opinion towards a single subject or hobby within a given field.

        By all means critique what you don't like, but outright dismissal because you don't "like" a certain type of car is inherently not the behavior of an "enthusiast".
        • 5 Years Ago
        People bought lot's of Chrysler Sebring and LeBarron convertibles as well.... Cant account volume for substance. For some reason there is a big market for four seat, two door, bulbus convertables.
      • 5 Years Ago
      Don't get me wrong, I actually do like Lexus and am a fan of the IS sedan... but in convertible form, I don't see why anyone would buy this over a G37 convertible.
        JDM Life
        • 5 Years Ago
        ummm with 416hp.....im sure they will.


        Plus the ISc has a better front then the G37. You have to remember the ISc seat four people better then any other in its class which the rear design had to suffur a little for that. But the fact that it can seat four people better then the rest will be a big selling point also.
      • 5 Years Ago
      Yuppies rejoice !
      • 5 Years Ago
      This is a chic's car....
      • 5 Years Ago
      I suspect that Lexus still doesn't understand the successful sales of the IS drop-tops. I don't believe at all that it's due to the convertible feature. I suspect the success is because Lexus finally built an attractive two-door vehicle. There current line-up consisted primarily of old-man four door sedans in overlapping segments. It is almost an obsession with Toyota and Lexus to produce stodgy 4 door vehicles and few if any two door vehicles. This new IS will probably drop the average age of Lexus buyers in half, literally.

      Personally, I would prefer if they would make the IS in a two door hardtop, but give it an adequately tall greenhouse so it doesn't look like the disproportionate slit window jobs like the IS convertible with the top up. I would also love to have the Lexus mechanicals, but without the sweaty leather or gawdy woodgrain. I don't even want the pretense of luxury, but rather the good drivetrain in a more blue collar vehicle.

      • 5 Years Ago
      Will likely be more reliable than a M3 convertible.
      • 5 Years Ago
      I don't care who this car is made by or how much HP it has... I just think it looks awkward and goofy. I tend to think that of most Lexus cars and especially Toyota's tho.
      • 5 Years Ago
      @jinsei and zamafir

      I don't see any enthusiasm, just words of disapproval and disgust and nitpicking on what's wrong with cars. Fact is car companies will continue to pump out "subpar", "highly flawed" cars whether we complain or not. Car enthusiasm is when you go to a subaru, infinti, audi forum and talk about the car that you have and you are enthused. People come on here to flame every car they see. sorry don't see any "car enthusiasm".
      • 5 Years Ago
      On a related segment, can somebody explain the advertising campaign for the IS convertible? They never seem to air full ad, just bits and pieces. I never understood what i am supposed to take away from it all.
        • 5 Years Ago
        I think the point of the ad campaign is to make the audience believe that they will feel like they are in some random action movie if they drive the car. Because when I think action movie, I immediately think of Lexus...
        • 5 Years Ago
        And another thing. It seems like car enthusiasts like us always bash cars that don't have a 1001 horsepower or manual transmissions, but Lexus is enjoying good sales so obviously they are doing something right. Not every car needs to have a harsh ride or an overly twitchy steering.
        • 5 Years Ago
        Yea, I dont understand the dislike of this car.... I own a 2008 IS 250 and love the car. Before my IS I had a Acura TL and before that I had a Audi A4. Honestly, this car feels great on the road and the handling is great. Additionally, I have never recieved so many compliments on any of the other cars I've owned.
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