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Quick – What's the best-selling light-duty pickup truck in America? Did you say the Ford F-150? Not so fast. According to the J.D. Power Information Network (via our friends at PickupTrucks.com), General Motors sold more Chevy Silverado 1500 pickups (119,959 units) in June that Ford sold F-150s (107,778 units), and that's not a fluke.

It seems that the automakers don't actually break out the sales of each pickup line when reporting overall figures, so Ford lumps all F-Series (F-150, F-250, F-350...) sales together when it correctly lays claim to the title of Best-Selling Pickup Line in America. Ford's Super Duty series commands nearly 50-percent of the HD pickup market, which puts the Blue Oval on top of the overall sales race.

Interestingly, all three American automakers picked up full-size pickup market share at the expense of Nissan and especially Toyota, which saw sales of its Tundra plummet from 76,516 units to just 36,106 units in June of 2009 compared to one year ago. Click here for the full breakdown of full-size truck sales data.

[Source: PickupTrucks.com]


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  • 43 Comments
      • 6 Years Ago
      As much as I love GM cars and trucks they really do need a light duty diesel before I would ever buy one. Echo that comment for all manufacturers since none of them make anything like that and sell it in the States.
      • 6 Years Ago
      Durwood.....Your boss must have purchased an 08 model. Because it is not possible to purchase an 09 for that kind of money or he is just blowing smoke up exhaust pipe.
      Willie
      • 6 Years Ago
      The F-150 is still a better truck and has always been.
        • 6 Years Ago
        @Willie
        Either way, both Ford and GM trucks beat the hell out of the Japanese competition and that puts a smile on my face. :-)
      • 6 Years Ago
      I go to truck shows all over the east coast, and I make it a point to talk to guys about their trucks, from light duty pickups to class 8 rigs. I've heard from a lot of people that they were waiting until Ford came out with their 4.4L diesel or a 5.4L replacement to buy a new F150.

      Apparently, a lot of the guys with older 5.4L trucks don't like the engine because of the whole "shooting spark plugs" issue, and the guys with newer trucks don't see a reason to buy a brand new truck because it's nearly the same engine as what they've currently got. In fact, I even heard from a bunch of guys with heavy duty trucks that they are willing to trade them in on a new half-ton, if they could get it with a diesel.

      Sure, these are truck enthusiasts, most of which are diesel heads, so they don't represent the whole market fairly. But, at the same time, these are the guys who buy trucks and nothing but trucks, both for themselves and for their fleets. If you make something they like better than their current truck, they'll buy it.
        • 6 Years Ago
        Matt,

        Once again, you have no clue as to what your talking about. 15 years ago, the 3/4 and 1 ton trucks didn't make the power that the smaller Ford V8 does. They had no problems pulling 11,300 lbs. Towing is typically limited by the chassis and brakes, not the engine.

        Stop trying to sell your BS, no one is buying.
        • 6 Years Ago
        As far as the engines being boat anchors......it depends what you're buying. For a truck I'd take Ford's current 5.4L over GM's current 5.3L. Don't get me wrong, the 5.3L is a good engine and I have an Envoy with it that I love, but when it comes to towing and hauling, the 5.4L is simply better at it. However, if the option is GM's 6.0L/6.2L vs Fords 5.4L, then I'd rather have the GM engine.

        The problem arises, though, when you try to configure the trucks. Say, for example, you want a regular cab, long bed, half ton; a pretty common configuration for a basic working truck or fleet truck. In a Ford, you can get that with their most powerful engine, the 5.4L, no problem. In the GM, you're stuck with the 5.3L or smaller for all regular cab options unless you step it up to a 2500 or buy an extended cab truck, both more expensive options and may not be necessary depending on your needs and wants. With that being the case, I would take the Ford.
        • 6 Years Ago
        Matt - I have to agree on the fact that Ford overrates the towing capacities of their trucks. A friend has a F150 that has that 11k lb tow rating. I borrowed it to move a boat that scales around 10k lbs (with trailer). It was a HORRIBLE experience trying to tow it so we brought it to my house and left it. The biggest problem was lack of torque. The engine literally sounded like it was going to self-detonate going up inclines. The rear was also way to soft for that much tongue weight. It felt dangerous and I would never tow that much weight on a F150 again. When we moved it from my house to the storage place we used a '09 Tundra. I think my friend just wanted to see if it would tow it. I gotta say it was a MUCH better tow vehicle. I was quite surprised by that. It definately has LOTS more power than the Ford 5.4l engine. Brakes were much better as well. They stayed firm even under hard braking. I never took the Tunda very seriously until this experience proved me wrong.
      • 6 Years Ago
      Y'all do understand that GM is offering much, much better incentives than Ford because of the pickle their in? I know several people with 09 Siverado's who got them way under their MSRP.(I mean 9 or 10K under the trucks MSRP, 0% ARP, etc) If Ford had to offer those kinds of incentives then their sells would be way higher. The best I could get from Ford was 3K off the MSRP, or either 0% ARP for 3 years financing. Their not in as bad a shape to force them to sell for way cheap though, and that just tells you how good a truck the F150 is to be second in current sells while offering nowhere the incentives the GM and Chryster are.
      • 6 Years Ago
      It doesn't surprise me with the fire sale GM has had going on. My boss bought a new GMC extended cab that stickered for $29,000.00 for $20,000.00. ford hasn't marked them down that low yet, but i saw $32,000.00 fords marked down to $25,000.00 today.
      • 6 Years Ago
      After seeing the sales improvements for Dodge (up 2.3%, a 14% increase from last year) and the decrease by Nissan (down .4%, greater than 23% decrease from last year), you have to wonder how they feel about their decision to not develop the new Ram for themsleves.

      "The Dodge Ram, at 94,516 units, gained the most market share of any full-size truck. Combined sales of the Ram 1500, 2500 and 3500 grew by 2.3 points, from 16.1 percent to 18.4 percent."

      "Ram 1500 market share increased the most of any half-ton pickup, from 13.6 percent to 15.8 percent. That 2.2 point jump is twice as much as the increase the new F-150 was able to carve out."
      • 6 Years Ago
      Not new news. This has been going on for a while. If sales of GMC and Chevy were lumped, they would have beaten Ford a long time ago.
        • 6 Years Ago
        GM always has beaten Ford in truck sales.
      • 6 Years Ago
      it wiil they just gave them away
      • 6 Years Ago
      The Silverado and the Ram are both excellent trucks - the Chevy being my personal favorite in terms of styling - but there is a key point here that hasn't been mentioned. You gotta remember that both GM and Chysler have open spigots and unlimited access to Gov't TARP money to finance their retail deals while Ford Credit still finances the old-fashioned way; they buy financing on the open market and pay high interest rates for it. A buddy of mine recently bought a Silverado for about 5K less than a comparable F-150 even though he was much more impressed with the F-150. In short, Ford is getting screwed by the goverment's ownership of GM and Chysler, and I hope Ford Credit gets classified as an industrial bank to put a stop to this nonsense. If that happens the Silerado's reign will be short-lived. As for me, I am planning on turning in my 07 Silverado and buying a new F/150 FX4 .... as a matter of principle. Go Ford!!
      • 6 Years Ago
      The GMC Sierra is essentially a rebadged Silverado. For several years the Silverdado-Sierra twins have been outseling the Ff-150.If GM did not sell them as seperate trucks they would been the best selling trucks for past several years.
      • 6 Years Ago
      If only Detroit fought this hard for their share of the passenger car market.
        • 6 Years Ago
        Oh no, whatever the latest blowhard reason to boycott GM doesn't appear to be working.
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