• Jul 7, 2009
Hyundai Blue-Will Concept – Click above for high-res image gallery

Hyundai's first-ever hybrid automobile for the U.S. market will be based on the redesigned 2011 Sonata midsize sedan, but it certainly isn't the only fuel-saver the Korean automaker has in store. According to Automotive News, Yang Woong-chul, president of R&D for Hyundai-Kia Motors, has reiterated his company's plans to aggressively (if belatedly) enter the increasingly crowded hybrid market.

To that end, Hyundai plans to launch a new sporty plug-in electric car based on the striking Blue-Will concept from Seoul Motor Show earlier this year. Powered by a 1.6-liter gasoline direct-injected powerplant and 100kw electric motor mated up with a continuously variable transmission, the Blue-Will reportedly has a range of 38 miles in EV mode and an overall rating of 55 mpg when the gas engine is in operation.

Expect a similar drivetrain for the production car when it hits the market in 2012 to go up against the upcoming Chevrolet Volt and the plug-in version of Toyota's standard-bearing Prius hybrid. So far, there's no word on expected pricing for the PHEV, but Hyundai says the goal is to 'show its technology and improve its image,' not to make money. Consider our interest piqued.



[Source: Automotive News - sub. req'd]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 12 Comments
      • 5 Years Ago
      two words...Ugly Ugly
      • 5 Years Ago
      That's even happier than the new Mazdas!
      • 5 Years Ago
      HOLy Nagare rip off styling. nice work Mazda.
      • 5 Years Ago
      Hyundai has the trump card both over GM and Toyota in this race. Since Hyundai teamed up with Korean LG to produce Lithium-Polymer batteries. On various tests the Hyundai EV Tuscon blew away all its other competitors based on the performance of the Lithium Polymer battery in the Tuscon. The other companies were Ford and Toyota I believe. They were using Nickel based batteries. You can google EV tuscon Lithium Polymer on Google. I Looked it up myself.

      The big thing for Hyundai will be price/performance issues. Since Hyundai is not proven or given any reputation in the auto-industry, it will take serious price slashing and performance wonders to impress the highly harsh but judicial critics and consumers of the Automobile. But, the x-factor is the Lithium Polymer battery. On test and theory, the Lithium polymer will provide better power and improved fuel economy of its competitors. That will not sway most consumers who like Toyota Prius or the GM volt, but if Hyundai can supply the car at 20% discount and with the 10 year/100K warranty, there is not doubt that Hyundai will have a winner on its hand.

      Regarding the styling department, I sure hope that Peter Shreyer becomes the Chief designer for both Hyundai and Kia. If anybody can transform Hyundai's image, it is Peter Schreyer. About the picture, expect the actual production model to be toned down significantly. Hyundai is usually conservative with their styling to not offend the mainstream crowd.

      If anything, Hyundai should change the badge and name it Genesis already, with the winged logo, whatever. I can think of many more striking logos to befit the Ideals of Hyundai/ Genesis Motors. The Genesis Hybrid sounds much cooler/shic than Hyuuundaaaiiii Hybrid. Get the drift, it is a no brainer. Change the brand name and install a beautiful logo. No more slanted H pleazzze
        • 5 Years Ago
        "The big thing for Hyundai will be price/performance issues. Since Hyundai is not proven or given any reputation in the auto-industry, it will take serious price slashing and performance wonders to impress the highly harsh but judicial critics and consumers of the Automobile"

        They have the 7th highest brand value in the world in automotive industry... Maybe for the US this is true, as it's one of their smallest markets, but idk, 5 years ago they sold their vehicles on average 15% lower than the Japanese competitors in the US, now they are up to 4% lower (for Hyundai, don't know about Kia).
      • 5 Years Ago
      I don't know what kind of drugs they were using when designed that thing.

      This is a very ugly thing to look at.
      JDM Life
      • 5 Years Ago
      Mazda ?
      • 5 Years Ago
      This is great! Can't wait to see this on the road, and 55 mpg on the gas engine! Might have to trade in my Prius for this one...
      • 5 Years Ago
      Strange that there's absolutely no mention of the "sportiness" comment made by Hyundai here.

      But when GM mentions "handling of a sports car" for the Volt(http://www.autoblog.com/2009/07/07/what-a-car-feels-and-sounds-like-gm-refining-volt-driving-exper), that's all the comments can talk about.

      Funny how that works.
        • 5 Years Ago
        Nevermind, I'm losing my mind.