• Jul 7, 2009
Back when we gave you our first drive impressions of Ford's new Taurus and Taurus SHO, we expressed a measure of concern that it wasn't immediately clear as to which competitors Dearborn's new offerings might square off against. While carving out a new niche can sometimes mean that you can coerce buyers from all segments of the market (Chrysler's PT Cruiser was a good example of this when it launched, as was the Mini Cooper), we openly questioned whether that will be the case with the Blue Oval's big new sedan:
"The Taurus name has never been extended upmarket like this before (let alone in such a waterlogged economy), and it isn't immediately clear who the model's competitors are – a detail that could prove problematic when trying to target customers."
Judging by their new comparison test which pits the SHO against a Journey-spec Infiniti G37 sedan, the folks over at Inside Line share our quandary. After all, given that the rear-drive Infiniti is significantly smaller and lighter, driven by half-as-many wheels (and seemingly from a different end of the market), this seems like a questionable matchup. And yet, there really aren't many cars that are better comparisons – the Chrysler 300C AWD, perhaps, or the front-drive Chevrolet Impala SS, but both are older propositions that are massively outclassed by the spanking new Ford. We might have suggested the Acura TL, but Inside Line already tested that car in a comparison and found it wanting.

Given that the Blue Oval itself appears to be targeting upmarket brands with some of its benchmarks, perhaps the G isn't an unreasonable choice, especially given that its as-tested price ended up being cheaper than the Ford. In any case, the SHO vs. G37 comparison makes for interesting reading, so check it out by clicking on the link below.

[Source: Inside Line; Image: Kurt Niebuhr]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 95 Comments
      • 5 Years Ago
      Yet more proof that Ford is missing the mark.

      Appeasing their blind-faithful doesn't help them *gain* market share.

      I wouldn't trade this half-assed attempt by the Blue Oval for my '06 G35, nevermind let it sway me from buying a '10 G37.

      Too soft, too fat, too numb... another stereotypical American design. Thanks, but pass.
        • 5 Years Ago
        They're gaining that ground by taking low-hanging fruit as Buy American-loyalists switch over from Chrysler and GM.

        Once that short-term pool dries up, they'll have to stand on their own merits if they want to take business from the Germans, Japanese, and Koreans. Again, products like this SHO fall well short of that goal.
        • 5 Years Ago
        Ford has gained market share nearly every month this year at roughly a point or two a month.
      • 5 Years Ago
      I hope Infiniti answers with an M50x, with a 400hp VVEL 5.0 V8, and ATESSA AWD. Basically an FX50 in the Infiniti M sedan body.

      At the very least a G50S 6-speed RWD sport sedan...

      Why, even if you thought the cars should be compared, would you compare a Taurus SHO against a G37 Journey?

      Why not a G37 with Sport package, or G37x AWD? Either would still probably be less expensive than a $45K SHO. M45 might actually start less than that price, and be more of a similar sized car.
      • 5 Years Ago
      Am I reading posts that include Saab's and Volvo's???

      I think some of you are taking this personally.....Saab's and Volvo's do not count.
      katatonics
      • 5 Years Ago
      Keep in mind, only the SHO exceeds 40k. The other three Taurus trims are between 22k-33k or so. This comparison just seems like an awkward one, but given the pricing, it is fair.
        • 5 Years Ago
        @katatonics
        Yeah, why not pit a Lotus Exige against a King ranch F-150 in a handling contest, I mean they cost the same, right? That's what makes it fair....

        And Matt: You are one sorry sack.. I heard you actually got kicked off the Panther forums. If that doesn't give you an indication of your douche level, I guess nothing will. It's a Panther forum, and YOU got kicked out. Think about it for a sec, and then step in front of a bus.
        • 5 Years Ago
        @katatonics
        Yeah, but only the SHO can compete with the performance of a G37.
      • 5 Years Ago
      One thing nobody brings up is that the G 37 has the performance package and they drove a SHO without the performance package(which gives you bigger brakes, tires and allows the stability control to be turned off). All of these would of made the comparision alot closer and turned heads.
      • 5 Years Ago
      " Inside Line pits Ford's new Taurus SHO against Infiniti G37"

      And to see how close the Taurus come to the G37???
        • 5 Years Ago
        and yet comes up short in every category and still costs $4k more?!
        • 5 Years Ago
        The Taurus is a BIGGER CAR!!!! I don't get how it isn't clear. Sure, some people go by price not by size, but if you're going to complain and say that the full-size Taurus is more expensive, slower, and less agile than a mid-sized Infiniti then you're an idiot. If this had been against a $48,000 M35 AWD, then I could see people complaining about the Taurus being a worse performer (although I doubt it would be , because the Taurus is cheaper, the fully loaded price being $45k, the Taurus is more powerful, having roughly 50 more HP and 100 more ft lbs of torque, and the Taurus gets better mileage 17/25 vs. 16/22). I only skimmed the article after watching the video, but I didn't see if they had the performance package, but that has performance brakes which should've helped the braking concerns, and a "sport mode" for AdvanceTrac that might have helped, because they said it felt like the system was kicking in too early.
      • 5 Years Ago
      Obviously the Taurus SHO is competing against any higher powered full size sedan, like the Charger SRT8, Pontiac G8 (not for long?), and examples you gave.

      Its hard to tell cause theres not that many sports sedans out there.
        • 5 Years Ago
        I think that the G is always a good choice. Just because some D-bags find it appropriate to strap on huge wings and gilled hoods is just a testament to the cars wide audience.
        • 5 Years Ago
        Christ, what stupid comparison. Next, we'll compare a Ducatti Demosedici RR with a BMW X60 50i, as they are in the same price class.

        What, they couldn't get ahold of a M35 or M45 to test it against? Or an A6 3.0t?

        Secondly, Infiniti Gs are the new douche-mobiles. If I see one more bleach blonde cougar-wannabe driving a G37 sedan or Johnny Hairgel driving a G37 coupe I'm gonna start randomly PIT-Maneuvering them.
        • 5 Years Ago
        how about the Maxima or M45? Acura RL?

        size to size.

        same as the CTS vs a 5series rather than a 3 series.
      • 5 Years Ago
      I am a market buster. When the Dodge Neon came out, my final choices between cars was down to the Neon or a Mercedes 300E. I bought the E.

      But I bet I was the only person ever (backwards or forwards) that narrowed their choice to those two cars.
      • 5 Years Ago
      what most of you fail to realize is that this will be a very limited run probably 10K or so.It was the same with the original SHO .I had a 89 SHO they all said the same thing ,great engine but did not have the handling of smaller jap and german cars.if you got a problem with the price go buy something else.it is what it is .once you add the sport pack i think will close the 0-60 and 1/4 mile figures will be right on par with the g37 or most any thing in its class.also this is the first year ,i think a more than respectable showing for this car against the best cars in their class. also do you really think you will have to pay sticker?atleast Ford is giving us some thing different .and they are doing better than most other companies.GM and Chrysler are choking but so is Toyota,Porsche,Mitsubishi,Nissan and lest not forget the almight Honda.all these companies have already have govt. loans or are in process of getting loans.i am impressed that Ford is doing well.
        • 5 Years Ago
        Yup, people are idiots. They think Ford fortunes ride on the success of the SHO and ignore the car you can get for $28,000.
      • 5 Years Ago
      People typically lease $45,000 cars. What do you think the lease numbers will work out to be? The Taurus is beautiful and will really help Ford in the "SUB"
      $30,000 range, up against the likes of Accord, Camry, Sonata, Malibu and the like.
      I'm sure there will be some buyer's for this car... but not many (in the $45K range).
      • 5 Years Ago
      Ah, autoblog is now glossing over their own negative (at best neutral) review of the SHO, saying how it massively outclasses cars in its own area.

      The power of the ford is apparently just irresistible I guess.
      • 5 Years Ago
      It's a great grand touring car but definitely not a sport sedan.
      That said, if you look at the comparison of the G and TL, it was actually quite a bit closer than IL portrayed in the G vs. Taurus matchup; the TL spanked the G in the interior space and feel part, while it still managed to keep up decently (but lost eventually) with the G.
    • Load More Comments