• Jul 6, 2009
A mix of good and bad news about the Detroit Electric revival story. The good news is that the brand remains alive and sending messages of solid partnership between Malaysian company Proton and European investors. Automotive News believes that the brand would have a large following among European and Asian customers for its all-electric vehicles. However, problems might arise in the U.S. when the company's EVs - a $25,000 model with a 110-mile range and a 200-mile version for $33,000 - go on sale here. The problem is that the Detroit Electrics will have nothing to do with Detroit except the name: the cars will be built in Malaysia, a fact that might be a problem for certain buyers. Also, the U.S. Patent Office has refused Detroit Electric's request for a trademark thus far because the company doesn't have any connection to Detroit. This could be a severe conflict with Detroit-based companies that already produce EVs: Ford, GM and even small companies such as Detroit Electric Vehicles LLC, which sells electric car kits and converts vehicles from gasoline to electric engines.

[Source: Automotive News (subs. req'd)]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago