• Jun 29, 2009
Toyota iQ-based Aston Martin Cygnet Concept – Click above to enlarge

With a nod to our current global economic and environmental issues, super GT maker Aston Martin has reportedly announced the world's first super luxury supermini. Having blown their development budget on the V12 Vantage RS, Rapide and One-77 hypercar, they turned to an unlikely partner for some help: Toyota. Aston Martin has taken the Toyota iQ 3+1 commuter and given it a tailored suit from Savile Row. The result is the new Aston Martin Cygnet you see above. In case you're wondering, a "cygnet" is a baby swan, not to be confused with an ugly duckling.

Although technically just a concept, word has it that the vehicle will be put into limited production and sold exclusively to existing Aston Martin owners, at least initially. There's a full press release after the jump, but the Cygnet should sell for around £20,000 (around $33k USD) when it goes on sale late next year. The car will retain the iQ's unique 3+1 seating but will be tailored to the individual customer's needs when it is assembled in Gaydon. Think of it as a move to "1-down" BMW's MINI brand. We only have the one photo for now, but from what we can see it doesn't look as unfortunate as we might have expected with Aston's distinctive grille, hood cutouts, side vents, and of course, the winged badge. Still, you have to wonder what this sort of thing might do to the Engish company's brand equity, no? Follow the jump for the presser. Thanks to everyone for the tips!

[Source: Toyota via Autocar]

Press Release:

New Aston Martin "Cygnet" inspired by Toyota's iQ
Collaboration marks critical step in plans to expand 'iQ world'

Toyota's revolutionary iQ platform is about to reset traditional thinking, with plans that the world's
smallest four-seater will serve as the basis for a new luxury commuter car to be exclusively built for and
sold to Aston Martin owners. Toyota Motor Europe (TME) today announced that the new "Cygnet" would
pair Aston Martin's trademark design flair with the Toyota iQ's highly compact and low-CO2 city driving
package. The commuter car will be tailored specifically to customer requirements at Aston Martin's
global headquarters in Gaydon, the United Kingdom.

'It's a great compliment that the Toyota iQ has been hand-picked by one of the world's most prestigious sports
car brands, a company with whom we also share a strong friendship. This collaboration represents a natural
pairing of strategies: a small yet spacious package, perfect for the city driver, finished off with Aston Martin's
iconic design language,' said Tadashi Arashima, CEO and President of TME. 'The Cygnet is a good choice for
the Aston Martin owner looking for that second or third car, which is luxurious and eco-conscious,' he added.

Although radically different in size and customer base, Aston Martin and Toyota are united in their corporate

philosophies of delivering superior quality, engineering excellence and innovative technology. The collaboration
is also fortunate to benefit from a strong relationship underlined by a passion for cars.

The Toyota iQ is considered a breakthrough in intelligent design. Less than three metres in length, its flexible
package can accommodate up to four people, providing owners with a new dimension of versatility. Featuring a
range of design innovations – such as its flat under-floor fuel tank and asymmetric dashboard – the iQ is
positioned as the "no compromise choice" with CO2 emissions starting as low as 99 g/km. It also offers
outstanding levels of passive and active safety equipment resulting in a Euro NCAP 5-star rating.

Despite tough market conditions for the automotive industry, the Toyota iQ has proved appealing to a wide
variety of city drivers with a taste for style, driving performance and low CO2. The Toyota iQ made its European
sales debut in January 2009. It continues to perform in line with expectation, with over 25,000 units sold to-date.

The planned collaboration with Aston Martin is a timely endorsement of the iQ's superior packaging. The

announcement marks a critical step in Toyota's longer-term planning to expand the 'iQ world' – that is, to bring
new versions of the Toyota iQ to market globally and expand the company's eco-friendly line-up.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 55 Comments
      • 5 Years Ago
      Gotta love the hood vents.
      • 5 Years Ago
      Aston Martin Toyota what a joke
      • 5 Years Ago
      This has to be a practical joke right? Was this supposed to come out on April 1st and was just delayed for 3 months?
        • 5 Years Ago
        This post had me double checking the calender on my laptop and thinking I must really need more coffee.

        The absolute worst kind of brand dillution. It does not dillute a luxury car brand when it appears on a really high end set of luggage or a really nice watch. It does dillute it when you put it on a econobox you didn't even build. This is just so wrong.
      • 5 Years Ago
      Maybe, if it had a 1.6L engine with a supercharger that pushed the HP to 150 range, or a hybrid system that pushed the torque to 180 lb-ft, I'd buy it...

      maybe.

      And if it was fitted with lasers in the front to shoot your enemies, and a heads up display night vision to drive with the lights off and on the fly switch to a 4 wheel drive...

      definitely.
      • 5 Years Ago
      I don't hate the idea, but an Aston Martin has to be a lot more distinctive than that.
      Heck, make it Lotus Elan (first generation) sized, but it should still probably be a sports car.
        • 5 Years Ago
        An Elan with a comfy interior, and a bigger engine.

        Now thats an Aston.
      • 5 Years Ago
      To quote James May: "Rubbish rubbish rubbish rubbish rubbish rubbish rubbish how long do you want me to keep saying rubbish!"

      Now I have to go find a new favorite car company.
      • 5 Years Ago
      This is what the End of Days looks like,
        • 5 Years Ago
        Whenever someone makes a reference to "drinking kool-aid" right away their intelligence in my eyes diminishes to zero.
        • 5 Years Ago
        Whenever someone skirts the issues and moves on to personal diatribes without rebuking reasonable rebuttals, they're relevance in my eyes diminishes to zero.

        Pretty cool huh, no reason to engage in a pedantic character judgment regarding your 'intelligence' or engage in a personal assault, you've just mooted yourself.
        • 5 Years Ago
        It's an equivalent of an Aston Martin luggage or watch, it's a lifestyle add-on. I don't think it's a poor idea; Rolls-Royce and Aston are onto something with super luxury line of small cars.

        It's as if some asked the same question which I have been wondering for years, why does luxury have to be wrapped in big packaging? Why not try it as a pilot-program in a Mini or super-mini like the IQ?

        hat's all there is to it, they're just playing around, seeing if they can find a niche somewhere. Nothing wrong with creativity and curiosity taking place.

        Furthermore, I think that rich are moving into cars like Fiat 500, Mini and the IQ because they are trying to appeal to the pressure that socialism is putting onto rich these days - meaning ZERO showing off. They want what looks like a politically correct car on outside and super luxurious on inside.
        • 5 Years Ago
        "Furthermore, I think that rich are moving into cars like Fiat 500, Mini and the IQ because they are trying to appeal to the pressure that socialism is putting onto rich these day"

        You might want to be careful NOT to cite cars which are fun to drive. Go drive the iQ, it's rubbish, and that's the exact reason I made my comments. No one here is ignorant to the movement towards premium small cars, especially at the expense of reliability. Trouble is, the Fiat 500 and Mini are fun to drive and both imbue diminutive characteristics of their parent brand. The iQ is not.

        That people would be offended Porsche might develop a variant of the blusport but defend a simple nose and interior trim change on one of Toyota's lowest econo models to be branded an Aston is beyond me.

        I've got to get me some of that koolaid.
        • 5 Years Ago
        Is this like.... Really real?
        • 5 Years Ago
        Lipstick on a (guinea) pig.
        • 5 Years Ago
        This iconcept will work if Aston sticks to selling the Cygnet to current Aston Martin owners, Because you won't see that many around.

        I hope they only use the 4 cylinder engine if it goes into production for real.
      • 5 Years Ago
      It looks like so many awful kit cars out there. You know the ones, the Mini with body work to look like a Ferrari or the Aveo kitted out to look like a smashed-in-the-face ZR-1.

      This is just an awful idea. It would have been better suited to be a part of the Lagonda range, but even then i would have to question its place.

      Please, Aston Martin, do not do this.
      • 5 Years Ago
      it's Savi*l*e Row, with one "l"
      • 5 Years Ago
      NO!!! Kill it! Kill it! This is terrible!
      • 5 Years Ago
      CEO encouraging salesmen :" Work hard young chaps, and one day, you'd be driving an Aston Martin, like me."

      Salesmen *pointing to colleague*:" Hey boss he has one, for his daughter."

      ENCOURAGEMENT FAIL.
      • 5 Years Ago
      In my opinion looks better than the original iQ... ;)
      and now imagine, James Bond driving the Cygnet? here is the promotional poster:
      http://perez.goartis.com/wp/?p=46
    • Load More Comments