European Fiat advertising campaign - Click above for high-res image gallery

We've some pretty cool advertising in our time, but the new European marketing campaign from Fiat is surely one of the more memorable efforts from an automaker in recent years. In an effort to underscore the safety of its diminutive 500, both to its occupants and the animals we share our planet with, the Italian automaker has unleashed a new series of images depicting the little hatchback in various crash test scenarios.

The interesting part comes from the car's occupants, which includes a panda bear, a walrus (goo goo g'joob) and a couple of penguins. Equally as clever is the tagline, "Engineered for a lower impact on the environment," after which the ad reminds the viewer that Fiat – with an average of just 133.7 grams per kilometer – is the brand with the lowest carbon emissions in all of Europe.


[Source: Fubiz.net via Jalopnik]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • From Our Partners

    You May Like
    Links by Zergnet
    Cars for Sale Near You

    Share This Photo X