• Jun 27, 2009
2010 Ford Taurus – Click above for high-res image gallery

More good news comes from the Blue Oval camp today as Ford CEO Alan Mulally has said that the automaker plans to "[increase] production to support the desirability of Ford products." Despite a downturn in new car sales, Ford – the only member of the Detroit 3 automakers that has not filed for bankruptcy protection in the last two months – has actually managed to gain a few ever-important percentage points of market share from its global rivals, including fellow American automakers General Motors and Chrysler.

In related news, Mulally says that Ford is well on its way to returning to profitability in 2011 as planned. Last year, Ford recorded its worst-ever loss of $14.8 billion and expects to continue posting smaller losses through 2009 and 2010, but Mulally is confident the company has sufficient funds on hand to finance the turnaround plan made possible by the $23 billion the automaker raised in 2006 shortly before the global economy hit the panic button.

A major portion of Ford's turnaround plan is based on "more and more electrification, both hybrids and battery electric vehicles," said Mulally, which is consistent with stated goals set out by the Obama Administration. Earlier this week, Ford accepted $5.9 billion in U.S. Department of Energy loans to retool factories to build more environmentally friendly cars and trucks.



[Source: Automotive News - sub. req'd]


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  • 37 Comments
      • 5 Years Ago
      I like all of Ford's new stuff but am still holding out for a Fusion SHO with the EcoBoost.

      Once I see that I'm in.
        • 5 Years Ago
        Boost you must be the life of the party.

        Am I an entusiast, Yes. Do I like to see fun to drive cars and read about them, Yes. Can I afford all the cars I want, No. But I can afford a 40K car and enjoy the hell out of it. Ford is doing the right things across the board. They did kill their RWD offerings but that is not what I want. Feel free to bitch about that if you want.

        Now if an automaker wants to make a 40K car with a transverse mounted, twin turbo V6 engine on a recycled platform with AWD then they have me because I am their buyer. That meets what I look for in a car. Seeing as how I drive an A4 I would like a little bit more rear seat space and more power. Hence my desire for a Fusion SHO.

        My needs as a buyer do not equal your needs.
        • 5 Years Ago
        boost4,

        the sooner you realize that self-proclaimed "enthusiasts" (such as yourself) don't matter in the grand scheme of things, the happier we all will be. I know you like to think your opinion is important, but to a volume seller like Ford you may as well not even exist. For every one "Fusion SHO" they sell, 100 Fusion SEs or SELs get sold. and those 100 SE/SELs will get sold no matter what some overinflated-ego-"enthusiast" buys.
      • 5 Years Ago
      Someone call 911 for Matt!!!!
      • 5 Years Ago
      So refreshing, a Detroit automaker that actually knows what it's doing! Ford deserves to thrive and I hope they do.
        • 5 Years Ago
        If only that was true.

        Ford was like the local neerdowell who took a 2nd mortgage on his house to clean up his wrecked finances. Just after, the local plant closed and he keeps his house because he has cash on hand from the 2nd mortgage while everyone else on their 1st mortgage loses theirs.

        If Ford wasn't in serious trouble in 2006, they wouldn't have gone over $20 billion in private debt to restructure. And nobody had worldwide banking fraud in their business plan.
      • 5 Years Ago
      If Ford had built the Interceptor maybe they would enjoy even better sales.
        • 5 Years Ago
        Won't happen, but I like the way you think, Avinash.
      • 5 Years Ago
      I note a great thing in the photos: the top level trim package is apparently being used to resurrect another great Ford name: LTD.

      Awesome!
        • 5 Years Ago
        Gents,

        Seems to me your making the point that product does not rule the roost when it comes to this industry. OK, fine. I'll continue to look at those things I consider to be of substance when I choose a product, and my one vote equals yours. I get it.

        But then your example of substance from your point of view that comes up, a Fusion SHO, isn't even a product close to being on the ground. Your pointing out that my product-based observation isn't grounded in reality, and then your example is some rumor from the auto tabloid columns.

        From a product standpoint, here is some reality: http://www.caranddriver.com/reviews/hot_lists/car_shopping/family_four_doors/2010_ford_fusion_sel_v6_short_take_road_test

        Rounding up, this Fusion that's equipped with the mid-level V6 has an MSRP of $32K. That's what is on the ground now and I can see that if buyers pay this amount in droves, that Ford will indeed return to profitability - with a quickness.

        If you find value in these 32-45K nose heavy rides, then be prepared for the free, unfettered capitalistic invisible hand of the used car market to communicate your victimhood to you via an appraisal.
      • 5 Years Ago
      Ford should make a vehicle styled like the Flex on either the Focus or Fusion platform. Would pick up lots of Scion buyers who are tired of driving toasters.
      • 5 Years Ago
      Jim,

      The thing is that Flex is kinda targetting minivans which are just as expensive and full boat SUVs which are more expensive.

      You may be right about the mix of them being scewed too high for the current economy but I'm starting to see more and more of them every day, Ford seems to be upping the number sold each month too. I guess we'll see how that plays out.

      Concerning your comments regarding their upping of production, I really think showing the Taurus was a misnomer for the author, I believe they are upping production of more than just their new models.
        • 5 Years Ago
        "The thing is that Flex is kinda targetting minivans which are just as expensive and full boat SUVs which are more expensive. "

        I don't agree with your pricing comment. The Kia Sedona (a competent minivan) starts at $21k. The Sienna starts at $24k, Odyssey at $26, and Chrysler T&C at $27k.

        I do agree on where Ford is trying to use the Flex to compete. I think maybe part of the problem is that the Flex is the first Ford NA product to try to bring the brand "upscale" as a premium vehicle, and that might be why the pricing seems out of whack.

        Plus, I just looked at fordvehicles and it looks like they dropped the base price to $28k and change...

        "Concerning your comments regarding their upping of production, I really think showing the Taurus was a misnomer for the author, I believe they are upping production of more than just their new models."

        If F-150 shows a sustainable uptick in sales/production, I'll be convinced.
      • 5 Years Ago
      While Ford has improved, I don't think I would buy one simply because I don't see many happy owners who have 150-200k miles (with the exception of trucks) on them like the imports. Sure the imports like Honda/Toyota have their share of rattles and cosmetic issues due to cost cutting, but their mechanical work is still better than the domestic 3. I hope one day I can buy a Ford/GM product but unless their reliability increases and shows in their resale value, I'll be on the sidelines.

        • 5 Years Ago
        Not any more Nick.Research for yourself,Consumer Reports,JD Power,Wards ETC... But take two or three hours to tour on sites that list OWNERS comments and compare all the brands and models you want and you'll find Ford-Linc-Merc is and has been doing very well.All you really see are comments of pleased owners and people with and attitude and overly negative comment about the whole company.I bet most don't even own one, they just review to get their negative thoughts in the media.FORD, on the way to #1 in the world !!!!!!!!
      • 5 Years Ago
      Oh yeah, and for the record, Matt sucks.
        • 5 Years Ago
        It's pretty funny that there are two pre-troll posts for Matt before he's even had a chance to put his foot in his mouth with another dumb remark.

        You've really created a name for yourself Matt, your Mom would be proud, I'm sure you can run upstairs and ask her. Maybe she'll have your hot pocket ready for you when you do.
      • 5 Years Ago
      I can't wait to see the waiting list for the Fiesta.
      http://www.flickr.com/photos/kambuib/3666315357/
      • 5 Years Ago
      As opposed to boosting production to meets demands...
      • 5 Years Ago
      That's great news!
      Incidentally, I watched Quantum of Solace with my parents last night. My dad noticed the Ford Edge and Ka both prominently featured, and then when he saw the blue oval on each car's grille, he was stunned to see that Fords looked that nice.
      I think he's finally having second thoughts about Ford's "crappy" quality.
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