• Jun 26, 2009

Click above to watch the video after the jump

It's the stuff that dreams are made of. Gearhead dreams, anyway: Who would be the fastest between a racing icon of yesteryear and a champion of today? That's the question which Swiss watchmaker and longtime F1 sponsor TAG Heuer posed with its latest contest, The Duel.

To celebrate the 40th anniversary of the timeless Monaco wristwatch, TAG pitted two of its most famous brand ambassadors – the late great Steve McQueen and reigning Formula One champion Lewis Hamilton – against each other with trick video editing. Online contestants registered their bets on who would win the virtual race, and three winners received a Monaco wristwatch, Hamilton helmet or a test drive in an F1 car. Follow the jump to watch the video and see which of the two TAG Heuer crowned as all-time champion of our imaginations. Thanks for the tip, James!

[Source: TAG Heuer]


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    • 1 Second Ago
  • 18 Comments
      • 5 Years Ago
      Hamilton, you should have taken the watch you dope. Maybe then some of McQueen's plentiful supply of mojo might have rubbed off on your wooden acting performance. Tao-of-Steve: 1, Shameless exploitation of a classic: 0.
      • 5 Years Ago
      That was some bad CG

      Cool commercial though
      • 5 Years Ago
      Well there's 2:13 of my life I'll never get back.

      Lousy dubbing (find someone who sounds like McQueen, people), bad editing, and you never film the first draft of your script. And what's with editing one of the most memorable moments in LeMans, when McQueen gives the Ferrari guy the fingers?

      In reality, McQueen would have punted Lewis into the weeds. And Lewis, you should have taken the watch.
      • 5 Years Ago
      lewis hamilton is probably a better driver, but is not even close to being as effortlessly cool as steve mcqueen
        • 5 Years Ago
        Steve McQueen drinks Hamilton's milkshake.
      • 5 Years Ago
      I love McQueen. I like Hamilton. This is the lamest thing I've ever seen. LeMans is one of my favorite driving movies, but this ad made me cringe the whole time.
      • 5 Years Ago
      Poor job, and they didn't come close to copying McQueen's voice!
      I expect better from TAG Heuer.
      • 5 Years Ago
      F1 cars would beat a 917 pretty handily right?
        • 5 Years Ago
        Very wrong .........I don't believe the F1 car would do too wheel after dark or in the prolonged rain.

        To different to compare the cars and eras.....but Hamilton will come and go while McQueen will live on and on. Few will care about Hamilton 40 years from now.
        • 5 Years Ago
        +1 Jerry!
        • 5 Years Ago
        I would put $$$ on a 917/30 to whip up on an f1 car in a straight line and top speed. BTW, and 917/30 could hit 100 in less than 3 seconds and top speed is in excess of 257mph...
      • 5 Years Ago
      Kind of cool, but I could tell Hamilton's car did not fit right into the scene. Not an easy task to do. But, cool nonetheless.
      • 5 Years Ago
      McQueen wins on sheer Manhood. I personally think that there is something to be said for that in today's pussified society.
      • 5 Years Ago
      Come on Tag, put Lewis up against the best driver to ever wear a Tag, Senna!
      It wouldn't even be close!
      • 5 Years Ago
      We should just reanimate his corpse and it instead of doing the digital stuff.
      • 5 Years Ago
      Nobody's cooler than Steve McQueen. Not even the Fonz
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