VIDEO: TAG Heuer names a winner in McQueen vs. Hamilton Duel
Click above to watch the video after the jump
It's the stuff that dreams are made of. Gearhead dreams, anyway: Who would be the fastest between a racing icon of yesteryear and a champion of today? That's the question which Swiss watchmaker and longtime F1 sponsor TAG Heuer posed with its latest contest, The Duel.
To celebrate the 40th anniversary of the timeless Monaco wristwatch, TAG pitted two of its most famous brand ambassadors – the late great Steve McQueen and reigning Formula One champion Lewis Hamilton – against each other with trick video editing. Online contestants registered their bets on who would win the virtual race, and three winners received a Monaco wristwatch, Hamilton helmet or a test drive in an F1 car. Follow the jump to watch the video and see which of the two TAG Heuer crowned as all-time champion of our imaginations. Thanks for the tip, James!
[Source: TAG Heuer]
Reader Comments (Page 1 of 2)
Slade 4:45PM (6/26/2009)
Kind of cool, but I could tell Hamilton's car did not fit right into the scene. Not an easy task to do. But, cool nonetheless.
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TheMagnificen7 4:51PM (6/26/2009)
Probably the lamest thing I have ever seen.
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Rob 4:53PM (6/26/2009)
We should just reanimate his corpse and it instead of doing the digital stuff.
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Bobs 4:54PM (6/26/2009)
That was some bad CG
Cool commercial though
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Louis 4:56PM (6/26/2009)
Was this made by a 6th grader in MS Paint. It looks so bad.
Also, even in the same car Hamilton would win by a mile.
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Stingers 5:05PM (6/26/2009)
F1 cars would beat a 917 pretty handily right?
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jerry lipke 7:54PM (6/26/2009)
Very wrong .........I don't believe the F1 car would do too wheel after dark or in the prolonged rain.
To different to compare the cars and eras.....but Hamilton will come and go while McQueen will live on and on. Few will care about Hamilton 40 years from now.
Richard 9:01PM (6/26/2009)
+1 Jerry!
IOMTT 10:03AM (6/29/2009)
I would put $$$ on a 917/30 to whip up on an f1 car in a straight line and top speed. BTW, and 917/30 could hit 100 in less than 3 seconds and top speed is in excess of 257mph...
ugg.tryptophan 5:09PM (6/26/2009)
lewis hamilton is probably a better driver, but is not even close to being as effortlessly cool as steve mcqueen
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bathtub gin 11:05AM (6/27/2009)
Steve McQueen drinks Hamilton's milkshake.
GKenns 6:44PM (6/26/2009)
I love McQueen. I like Hamilton. This is the lamest thing I've ever seen. LeMans is one of my favorite driving movies, but this ad made me cringe the whole time.
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LloydChiro 6:45PM (6/26/2009)
Nobody's cooler than Steve McQueen. Not even the Fonz
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Throwback 6:57PM (6/26/2009)
Steve M, still the coolest star of all-time!
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mikehenriquez 8:56PM (6/26/2009)
in real life, Mcqueen would have kicked 7 shades of crap out of that little pussy hamilton, this is BS
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nadnarb 9:21PM (6/26/2009)
McQueen wins on sheer Manhood. I personally think that there is something to be said for that in today's pussified society.
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eb110americana 9:35PM (6/26/2009)
Hamilton, you should have taken the watch you dope. Maybe then some of McQueen's plentiful supply of mojo might have rubbed off on your wooden acting performance. Tao-of-Steve: 1, Shameless exploitation of a classic: 0.
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Murph11 10:40PM (6/26/2009)
Poor job, and they didn't come close to copying McQueen's voice!
I expect better from TAG Heuer.
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sennathebest 11:17PM (6/26/2009)
Come on Tag, put Lewis up against the best driver to ever wear a Tag, Senna!
It wouldn't even be close!
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acalford 3:04PM (6/28/2009)
Well there's 2:13 of my life I'll never get back.
Lousy dubbing (find someone who sounds like McQueen, people), bad editing, and you never film the first draft of your script. And what's with editing one of the most memorable moments in LeMans, when McQueen gives the Ferrari guy the fingers?
In reality, McQueen would have punted Lewis into the weeds. And Lewis, you should have taken the watch.
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