REPORT: GM says Camaro supply outstripped by demand, cars selling for over sticker
2010 Chevy Camaro - Click above for a high-res image gallery
You want a 2010 Chevrolet Camaro? You'd better come strong with more money than the MSRP requires, and you'd better be willing to wait. Bloomberg is reporting that General Motors can't build the reborn bow tie pony car fast enough to quench public demand. That's excellent news for a company that needs a reason to smile, and it could be even better for dealers donning the bow tie. After all, car sales are still firmly in the tank, and GM has seen more than its fair share of shrunken demand.
Dealers have already booked about 25,000 orders for the Camaro, yet only half have been delivered to date. Analysts reportedly told Bloomberg that dealers are getting $500 over sticker on average, too, and at least one dealer is guessing that he won't have a Camaro to sell in stock for at least a year. Bartow Chevrolet in Florida sold its first two Camaros at MSRP, and he's already booked 18 orders.
There is no question that the Camaro has grabbed the attention of the car-buying public, and the debut of Transformers 2 will likely give the pony car another marketing shot in the arm. GM sold 5,463 copies of the Camaro in May, and we're guessing that number will grow as production ramps up.
Gallery: First Drive: 2010 Chevy Camaro
[Source: Bloomberg]
Reader Comments (Page 1 of 5)
why not the LS2LS7? 12:42PM (6/26/2009)
Yeah. I'd say that too if I were GM. Or Hyundai. Or Toyota. Or Honda. (all of whom have said this about a car in the last 9 months)
Do people really fall for this stuff? Cars are in high demand the moment they come out. Later, not so much. This is true of every car.
Reply
Eddie 12:59PM (6/26/2009)
That's not always true. I can't imagine there was high demand for the Kia Borrego when it was released. Near the end of it's life cycle, the F430 is still hugely in demand.
Taglane 1:00PM (6/26/2009)
Go to any dealership and good luck getting a Camaro for MSRP...or in that case, finding a camaro that hasn't been bought within 2 days of being on the showroom floor.
The Other Bob 1:12PM (6/26/2009)
I saw a V-6 model at a dealership being preppred for delivery. It still had the sticker, plus a $1,000 addition to the sticker price.
Chase 2:07PM (6/26/2009)
Agreed. I for one am not surprised they are in demand right now.
Regardless, having thousands of extra sales per month is great news for cash-strapped GM. Its kind of the light at the end of the tunnel. Just think, 5000 sales is still about $150 million in revenue. -- Not bad for a single month!
A-style 2:37PM (6/26/2009)
Yeah it's a lie. The DFW area has plenty of these pigs on the lot.
Zag 3:30PM (6/26/2009)
It's because Holden is only making 5,000 cameros a month will probably stay like that for a year, I don't think camero production will goto the US either as there's no real factory production setup over there and with all the problems at GM I wouldn't expect that to change.
As for the motors well that's all up in the air seeing as some of the engine block companies have gone bankrupt on the spot so once parts are gone well who knows what happens.
British_Rover 3:42PM (6/26/2009)
@Zag first off it is Camaro not Camero and it is made in Oshawa in Canada. What are you talking about engine block companies going out of business? All of the engines for the Camaro or GM Corporate engines made at various GM plants. I think all three engines for the Camaro are made in North America too.
LMBVette 3:45PM (6/26/2009)
@Zag
Dude...Holden does not build this cars...they're built at a plant in Oshawa, Canada...the same plant where the 4th gen f-bodies were built. They're building around 400+ cars per day the last time I read.....
Vizel 3:46PM (6/26/2009)
Wow... wait, people are actually buying THIS when there are better ones in the market not limited to: Ford Mustang, Hyundai Genesis Coupe, Infiniti G37?
*Sigh... gotta respect cheap price, and nice design.
tuxchown 7:51PM (6/26/2009)
Wow. The stupidity of some of you jackasses is just pathetic. It's a hot car. Get over it.
Jsams4131 12:43PM (6/26/2009)
Good job GM! I actually saw one driving home for the first time yesterday...looks like a great car.
Will the buying frenzy simmer down once all the diehards get their rides?
Reply
xcrunk 1:00PM (6/26/2009)
I second that....good job GM. Try to keep the momentum kicking.
Also, very true about cars after their released, they peek then trail. I wonder how Challenger sales are doing? The new Mustang should see a bump as well.
I don't think the 300M or Charger are selling so well these days, both are up for a redo.
viper GTS-R 2:47PM (6/26/2009)
Don't worry the 300 and Charger are coming soon enough. I promise.
Seminole 12:46PM (6/26/2009)
I have still yet to see one in person. Hopefully it will be soon.
Reply
Joe 3:27PM (6/26/2009)
I drove a RS V6 model a couple weeks ago at a Camaro show in Wilmington, DE. The car was decent, and the power was there, albeit, very high in the RPM range, but the car felt like it lacked a soul. Maybe it's just me, but the car didn't seem to have a ton of character to it, and I don't think it drove particularly well. For all the hype surrounding the IRS, I don't think it handled any better than my 06' Mustang GT, with the much-hated solid rear.
pmalik 12:52PM (6/26/2009)
Note to Ford: This is what happens when you stay true to the concept, rather than cutting costs and corner to save a buck here and there. The car is virtually identical to the retro concept, where as the mustang took shortcuts wherever it could.
Reply
Yaroukh 12:56PM (6/26/2009)
Note to pmalik:
1) Camaro is brand new model
2) May sales: Mustang 8800, Camaro 5500
pmalik 12:57PM (6/26/2009)
Correct my if I'm wrong, but I don't recall the previous gen mustang outstripping supply when launched, even in a good economy.
Yaroukh 1:00PM (6/26/2009)
http://www.indiacar.net/news/n9271.htm