• Jun 26, 2009
2010 Chevy Camaro - Click above for a high-res image gallery

You want a 2010 Chevrolet Camaro? You'd better come strong with more money than the MSRP requires, and you'd better be willing to wait. Bloomberg is reporting that General Motors can't build the reborn bow tie pony car fast enough to quench public demand. That's excellent news for a company that needs a reason to smile, and it could be even better for dealers donning the bow tie. After all, car sales are still firmly in the tank, and GM has seen more than its fair share of shrunken demand.

Dealers have already booked about 25,000 orders for the Camaro, yet only half have been delivered to date. Analysts reportedly told Bloomberg that dealers are getting $500 over sticker on average, too, and at least one dealer is guessing that he won't have a Camaro to sell in stock for at least a year. Bartow Chevrolet in Florida sold its first two Camaros at MSRP, and he's already booked 18 orders.

There is no question that the Camaro has grabbed the attention of the car-buying public, and the debut of Transformers 2 will likely give the pony car another marketing shot in the arm. GM sold 5,463 copies of the Camaro in May, and we're guessing that number will grow as production ramps up.



[Source: Bloomberg]


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    • 1 Second Ago
  • 68 Comments
      • 5 Years Ago
      Hmmmm...... Sales outstripping production and factories idle....

      I know, I know, retooling costs, etc.
        • 5 Years Ago
        @Slizzo

        Um, no. GM plants don't have "rights" to vehicles exclusive of other plants. They produce them where and when they feel they can do it most economically.
        • 5 Years Ago
        The only problem with this is that the Oshawa plant has the rights to the Camaro name, therefore is the only plant where this car can be produced out of.


        Why do you think that Holden isn't importing the car?
      • 5 Years Ago
      Dealers selling over sticker takes the middle man out of the game. Everybody on this board would buy a Camaro for sticker and turn around and sell it for $4,000, $5,000, $10,000 over sticker if possible. You're just mad because the dealer is doing it instead of you.
        • 5 Years Ago
        Greedy dealers? Dealers have to make money to employ people, and if they can get some extra coin out of the sale, good on em'. It's the buyer that agreed to the price, and if the buyer just HAD to have the car, they're going to pay whatever the dealer is asking. That greed keeps service techs, salesmen, porters, etc, in jobs.
      Lar7789789
      • 5 Years Ago
      that's crazy, well I am a ford man, so i would take the mustang. but..... if it was up to me.....shelling out 5-6 grand over MRSP for a Camaro puts in the same price range as a new Corvette, or 2008 or 2007 model year Corvette. And I would take a Corvette over a Camaro anyday. I would think that most die-hard chevy guys would do the same.

      I think the side of the camaro looks good, but I don't like the rear, and I don't like that front. The front and the rear looked chopped off, and I don't like the grille in the front, as well as how the front bumper comes to like a "V" shape, ( seems like GM has been doing that to the Camaro / Trans AM /Corvette since the 80's) and one final note, the rear tailights look like afterthoughts, like someone at GM figured they would slap on some C5 Corvette tailights and call it a day.
      • 5 Years Ago
      Note to Camaro buyers: no, you won't boink Megan Fox if you buy a Camaro. Not even if is flashy yellow with black stripes and makes funky noises (it's a GM car anyways). Now, stop crying and go buy a hybrid.
        • 5 Years Ago
        your comment makes absolutely zero sense. now stop posting this crap troll
      • 5 Years Ago
      I have still yet to see one in person. Hopefully it will be soon.
        • 5 Years Ago
        I drove a RS V6 model a couple weeks ago at a Camaro show in Wilmington, DE. The car was decent, and the power was there, albeit, very high in the RPM range, but the car felt like it lacked a soul. Maybe it's just me, but the car didn't seem to have a ton of character to it, and I don't think it drove particularly well. For all the hype surrounding the IRS, I don't think it handled any better than my 06' Mustang GT, with the much-hated solid rear.
      • 5 Years Ago
      Big deal. Same hype happened with the Solstice, now they can't give em' away.
      If you want a Camaro buy soon, they won't be here long.
      • 5 Years Ago
      All GM needs to do is keep making great products like this. Remember how this feels GM and do it with every product
      • 5 Years Ago
      It is easy to outsell supply when the dealers aren't getting very many in. Our local dealer has had only two in the last month or so. I doubt after the initial launch is done that it will be a hot selling car. Just like always before the Mustang will probably have doubled it's sales over the Camaro. And yes, i have owned two new Camaros before. Two of my sisters have bought new Mustangs and they love them.
      • 5 Years Ago
      Good job GM! I actually saw one driving home for the first time yesterday...looks like a great car.
      Will the buying frenzy simmer down once all the diehards get their rides?
        • 5 Years Ago
        Don't worry the 300 and Charger are coming soon enough. I promise.
        • 5 Years Ago
        I second that....good job GM. Try to keep the momentum kicking.

        Also, very true about cars after their released, they peek then trail. I wonder how Challenger sales are doing? The new Mustang should see a bump as well.

        I don't think the 300M or Charger are selling so well these days, both are up for a redo.
      • 5 Years Ago
      Really? There is a dealer up my road that has had the same Black one and Yellow one sitting there for more than a month!
        • 5 Years Ago
        you guys seem to grasp the concept of GM -> dealer -> cusomer sooo well!!!!!

        not really.

        let me help you out,

        GM builds the cars,

        The dealer buys/takes loan on the car

        The cusomer buys the car.

        so the dealer owned black v6 sitting for a month in new jersey, is irrellevant to a dealership in TX waiting to get another SS model after they sold their 1st 3 in a 2 day period.

        This should be common sense, but then again, as several have called you out on, you have no idea how this industry really works, and you complain when supply/demand comes into effect, but you will RUN full blast when the dealers lose money with a 10k off deal. Dealer's aren't basking in your pain, unless you consider putting a cost on being the 1st one in town with a camaro a wrong. To some people they aren't just buying a car, they're buying status, something they've wanted for years, or something to compliment the original model that sits in their garage. Who's the real "unethical" person here?

        FWIW, the dealer I work at when the challengers came out, we had a customer who bought our 1st charger, charger srt-8, has every color superbee, come in and offer to pay 5k over sticker for the black srt-8 on the lot and the 1st orange one we got. He also has a huge mopar collection at his house, and he has an original black 71 challenger and an orange 72. so before you stereotype all these "old farts" who "couldn't afford" whatever, leave your jelousy/strife at the curb, get outta whatever 10/h rut you chose to put yourself in, and quit trying to tear down someone who has chosen to better themselves and now has the ability to do fun things, like buy the 1st _insert car here_ in town. Yeah its a little lame, but let me know what you'd like me to criticize you for how you spend your money.

        So much hate on the interwebz, let it go people. Get off the internet and go do something with your life, geez.

        Lots of good posts here though, new camaros are hot, but I can't stand all the ignorance being defacated onto this blog.

        laterz!
      • 5 Years Ago
      Idea: When buying your next car - protect it from the beginning. I found this cool site www.carbra.com - they have everything from car bras, front hood, bug shields, everything around tuning and even car batteries.....
      • 5 Years Ago
      $500 over sticker? Yeah, whatever. I dropped by my local dealer in NH and they wanted $49,995 for a fully loaded SS!! That's $10,000 over sticker, not $500...

      Naturally, I told them to pound sand and walked away. I like the new Camaro a LOT, but I will not pay over sticker for it. I'd rather wait than overpay.
        • 5 Years Ago
        And I thought the dealership here was bad. I called them last week, just out of curiosity. They had 3 on the lot (2 now, according to their website, so they're selling them...) @ $7500 over sticker. If I wanted to order one built with a specific color/option combination, it'd be a $5000 markup.

        For a car that's not a limited production model, that's not going out of production in the near future, that strikes me as insane. But if you've just gotta have it /right now/, well... A fool and his money, as the saying goes.
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