VIDEO: Jaguar waxes poetic about aluminum in new teaser
Click above to view the video after the jump
We're pretty excited for the official unveiling of the 2010 Jaguar XJ, and judging from the teaser videos being released by Leaping Cat, Jaguar employees are more psyched than we are. The newest one goes in-depth into why the aluminum structure of the XJ is a marvel of modern engineering. Aluminum is lightweight, of course, giving the new XJ a better power-to-weight ratio than much of its competition, while also delivering class leading fuel economy and CO2 emissions. The video also points out that the XJ's aluminum structure is 85% recyclable, which will make a lot of soda cans one day.
Sure, the current generation XJ has the same aluminum structure, but it's pretty dowdy-looking on the outside and we're hoping the new XJ with its XF-inspired styling makes up for it. Follow the jump to view the newest teaser for yourself, and stay tuned to Autoblog for the XJ's official unveiling on July 9.
[Source: YouTube]
Reader Comments (Page 1 of 2)
EU_reader 4:04PM (6/25/2009)
repeat after me: a-lu-mi-ni-um... please?
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Redline 5:57PM (6/25/2009)
What is an "aluminum"?
Repairs will probably be expensive though.
Quattroporte 4:10PM (6/25/2009)
"VIDEO: Jaguar waxes poetic about aluminum in new teaser"
What's aloominum? Don't you mean aluminium?
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Yaroukh 4:25PM (6/25/2009)
test
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Yaroukh 4:26PM (6/25/2009)
WTF is with this system? Is Le-ft-lane a banned word?
They have some renderings of the new XJ which I haven't seen on Autoblog yet. They soom to match the teaser images pretty accurately.
Yaroukh 4:28PM (6/25/2009)
http://tinyurl.com/myhfvg
Yaroukh 5:23PM (6/25/2009)
seems like they pulled it off...?
DJ 4:40PM (6/25/2009)
For those missing the joke, they are trying to mock how the British, in particular, Sir Jeremy Clarkson, pronounce aluminum as "al loo min EE um".
As far as the Left Lane renderings, they are close, very close, but the real car is stretched more than rendering shown, especially the LWB version.
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EU_reader 4:46PM (6/25/2009)
The British say 'alooominum just to mock Americans.
British say aluminium like the rest of the world, only you yanks had to make it simpler to pronounce in your dialect.
Mike P. 5:14PM (6/25/2009)
Alumin-i-um makes more sense, considering we have titan-i-um, etc.
cdoke 6:31PM (6/25/2009)
We also have platinum, molybdenum, and tantalum. Humphry Davy originally refered to it as aluminum, however this was objected to by a political-literary contributor in favor of aluminium because it didn't have a "classical sound".
To be sure "aluminium" was indeed used in the United States for some time before preferences changed.
ACURA23CL 9:50AM (6/26/2009)
[Americans]:
Hey, that feller from the video is talkin' diff'ernt. He's sayin' words all wrong (scratches head). Quick, call 'em stupid, laugh, 'n mock the way he says them therr words!
You guys are idiots!
inline6 4:50PM (6/25/2009)
With the new XFR, updated XKs, the range of meaningfully updated (and handsomer) Land Rovers, the gorgeous new Lotus Evora, and the handsome and substantial Ghost, the Brits are on quite a roll for 2010. And the upcoming Grand Bentley should continue the trend.
But I absolutely can't wait for July 9th, when this new XJ debuts. I'm very excited.
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Mike P. 5:11PM (6/25/2009)
Did you guys just call the current-generation XJ "dowdy-looking"?
I've commented on this before so I'm not going to go deep into this, but I will say that I'll take the timeless and handsome look of the XJ to the techno-cheese look of the S-class or 7-series any day.
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Yaroukh 5:17PM (6/25/2009)
+1
British_Rover 8:56PM (6/25/2009)
Agreed you can tell what a XJ is from 300 feet away but a S-Class, 7-Series or even an A8 all kind of look the same.
yosh 10:50PM (6/25/2009)
Truer words
adrian 6:28AM (6/26/2009)
Maybe, but does the Jaguar XJ sell more than it's German rivals. If not then something must be wrong with it. The look maybe?.
Bird 9:02AM (6/26/2009)
Totally agree, the XJ's look set it apart from it's competition, and "handsome" is a great word to describe it. I'm really curious as to how the new one will look because it seems so difficult to further "modernize" the exterior without losing the classic traits.
I'd be happy if the front end of this XJ looked similar to the concept XF. It'd be a different, far more aggressive XJ.
Alex 9:34AM (6/26/2009)
While there was some grumblings in the motoring press about how the current XJ was more of the same in the looks department, the real problem was that style was creating a rather confined cabin. I have an '98 XJR and while i wouldn't trade it for the world, it is much smaller inside than a 7 series from the same time period.