Lincoln MKZ gets Executive Package, Ron Burgundy approves of rich walnut trim
2010 Lincoln MKZ - Click above for a high-res image gallery
If you have many leather-bound books and your apartment smells of rich mahogany, then you might be interested in the new Executive Appearance Package option for the 2010 Lincoln MKZ. Available in late summer, the new trim package offers "more traditional luxury appointments" for Lincoln's base sedan, a result of early sales showing buyers preferring well-equipped models. The package comes in Dark Charcoal or Cashmere colors and includes unique stitching on the door trim, an insert on the console armrest, a genuine Swirl Walnut wood console and instrument panel accents, along with premium floor mats with the Lincoln star. Full details are available in the press release after the jump.
Gallery: First Drive: 2010 Lincoln MKZ
PRESS RELEASE:
A new trim level featuring additional wood appointments and unique trim has been added to the 2010 Lincoln MKZ, providing customers the opportunity to choose an even more luxurious model. Available in late summer, the new Executive Appearance Package offers more traditional luxury appointments and expands the range of Lincoln MKZ option packages.
Early sales of the 2010 Lincoln MKZ indicate there is indeed consumer appetite for well-equipped versions of the newest sedan from Lincoln.
"We are encouraged by the number of customers who are purchasing our luxury packages. The Executive Appearance Package gives customers yet another terrific option when considering the new Lincoln MKZ," said Greg Scott, Lincoln MKZ marketing manager. "With more wood finish and upgraded trim on the interior and five color choices on the exterior, this new package nicely complements the popular Sport Appearance Package."
Interior highlights of the Executive Appearance Package include:
Available in Dark Charcoal or Cashmere color
Luxury leather-trimmed seats
Unique door trim with stitching
Unique console armrest insert
Genuine Swirl Walnut wood instrument panel accents
Genuine Swirl Walnut wood console
Premium front and rear floor mats with the Lincoln star
Exterior color choices with the Executive Appearance Package include:
Tuxedo Black
White Platinum
Brilliant Silver
Sterling Gray
Sangria Red
Reader Comments (Page 1 of 3)
Smegley 8:23PM (6/25/2009)
Can I get this on a Fusion?
Reply
Joe K. 8:41PM (6/25/2009)
Not with cooled seats...
Coolio 9:45PM (6/25/2009)
I believe Remusrm said it best:
"Is not just the message, but in any case, I would take a salary cut then be on the unemployment line... some people can not see the pros and cons of such things. "
-- Remusrm
Coolio 9:46PM (6/25/2009)
; )
Mr.Oak 8:36AM (6/26/2009)
Hey why not ask for it in the Fiesta. What is it about people and idiotic questions that just pees me off?
Farmboy 8:46PM (6/25/2009)
This could give a great option for those who don't want to drive the monster Town Car. Could boost already impressive sales.
Reply
Randy 9:07PM (6/25/2009)
For this money, buy the new SHO. The IP and console on this "Lincoln" look low rent in comparison.
Reply
carlbolt 9:17PM (6/25/2009)
Is the walnut trim real? I doubt it's faked plastic.
Reply
Protzenegger 9:22PM (6/25/2009)
Says "genuine." That would mean it's real.
Randy 9:30PM (6/25/2009)
Yes, faked plastic substituted with real wood.
Frank 7:56AM (6/26/2009)
Reminds me of a sales pitch made by Mr. Hainey to Mr. Douglas in the 60's TV show Green Acres: "Feel that. Why, that's real genuine imitation leather."
william tell 9:40PM (6/25/2009)
those have to be the largest tail lights in history. yuk
Reply
Joe K. 11:25PM (6/25/2009)
No, Lincoln has that record already. Mark VIII LSC...
ShawnSince1980 9:52PM (6/25/2009)
Sorry guys - movie quotes are only the most important thing in my life, sad I know, but cars are second... So I wouldnt correct anything you say there, but... Ron Burgundy says "I have many leather-bound books and my apartment smells of rich mahogany" and not rich walnut. :P
Reply
KeatMP 11:38PM (6/25/2009)
They fixed it. Everyone could use an Anchorman quote every once in a while.
dwightB 11:00PM (6/25/2009)
NOTHING about this car looks appealing to me. Not before the facelift, not before the useless name change. Nothing.
For $34,000, a Lexus ES, Lexus IS, Mercedes C-Class, BMW 3 series and Audi A4 look like I'm getting what I paid for. Hell, even the bird beaked Acura TL looks more appealing.
And you say this vehicle is a strong seller? Am I missing something?
Reply
Joe 5:43AM (6/26/2009)
As an owner of a 2007 C-280 (my wife's car), and having cross-shopped 3-series Bimmers, $34K doesn't even get you to the dance. My wife's C-280, which we bought used earlier this year, stickered for $43k. Most of the used 2007 325s and 330s we looked at, with 25k miles, were still well into the 30's as far as price. So, no, $34K doesn't look like you're "getting what you paid for."
As for the others, I don't know, as I'm a Mustang guy, and only have experience with those models, but a cursory glance at Lexus.com shows that the ES STARTS at almost $35k, and the IS starts at almost $32k, and once you add one option package, you're well into MKZ territory, and all you're getting is a tarted up Camry in the ES package. Granted, the IS might be a better sport sedan, but the ES is dreck compared to almost every other luxo car out there.
dwightB 5:44AM (6/26/2009)
Dude... it looks like the slab-sided Fusion on which it is based...
Ligor 9:18AM (6/26/2009)
try to eG37 for size
both the G37 adn the MKZ start at about $34k, and the Lincoln will not be able to hand with anythign the G37 can throw down.
but I can see why I would chose the MKZ over the A4 2.0T and Lexus ES/IS and the TL, but I could not ove a G37 or 3-series (even if the 3-series is used)
Enigmatic 3:31PM (6/26/2009)
Yeah, the ES is a tarted-up Camry. But, the entire Lincoln line-up is a joke, every model (except for the horrendous Town Car) is a Ford with a big grill slapped on and a corresponding 10k increase in price. At least Lexus isn't absurd enough to try to pull this stunt with their entire model line.
With the strong progress Ford is making, I'm surprised Lincoln still remains this FWD near-luxury enigma.