The record attempt coincides with Itasca Fest, a weekend of family-friendly frenzy. Parade participants can save money on a hotel room, and Subaru's not solely seeking notoriety. Homeless pets in Chicago find refuge with PAWS Chicago, and Salute, Inc. is a non-profit organization that supports military personnel, veterans, and families. Both organizations will receive $15 per participating car from Subaru, up to a total of $7,000. If you've got a Scooby with a taste for the open road, strap the whole family in and light out for Itasca, all wheel drive churning, and turbocharger awhirl. Press release posted after the jump.
[Source: Subaru, Photo: WickedBigMeet]
Subaru of America, Inc.'s Great Lakes Region, in Partnership with the Village of Itasca, Attempts to Set a GUINNESS WORLD RECORDS(TM) Record
- Plans 'Largest Parade of Subaru Cars' in the World -
ITASCA, Ill., June 19 /PRNewswire/ -- Subaru of America, Inc.'s Great Lakes Region, in partnership with the Village of Itasca, announced today that it will attempt to set a GUINNESS WORLD RECORDS(TM) record for the "Largest Parade of Subaru Cars." The attempt will take place on July 11, 2009 at 9:00 a.m. The parade will start at 500 Park Boulevard in Itasca, Illinois.
Starting June 22 through July 8, interested participants can register their Subaru in the parade by visiting www.subaru.com/parade.
In celebration of this exciting event, Subaru's Great Lakes Region will make a donation of $15 per participating Subaru vehicle up to a total donation amount of $7,000. This donation will be shared equally between PAWS Chicago and Salute, Inc. For more information on these organizations please visit their respective websites at www.pawschicago.org/ and www.saluteinc.org/.
An official GUINNESS WORLD RECORDS(TM) adjudicator will be on site to observe and confirm this record attempt.
In addition to going for the record and helping raise funds for two great organizations, parade participants:
-- Will receive a special gift bag (one per car).
-- Are invited to attend Itasca Fest following the GUINNESS WORLD
RECORDS(TM) attempt. This fest is great for the entire family and
features: live entertainment, carnival rides, food, bingo, kids'
entertainment, a three-on-three basketball tournament, and NASA's
"Journey to Tomorrow" exhibit. For more information visit
-- Are eligible for a special event room rate of $89 per night* at The
Westin Chicago Northwest hotel. For your convenience, this four-star,
four-diamond hotel is located within walking distance from the start
of the parade. To make a reservation, simply visit
The event rate is good for parade participants only and based on
* Rate does not include tax.