Toyota Prius ad campaign most liked by TV viewers (w/VIDEO)
By now, we've all probably seen the commercials from Toyota's latest marketing campaign for the 2010 Prius hybrid... and we've all probably developed an opinion on them. Any time an advertising campaign is as interesting and different as this one, there are bound to be opposing viewpoints either favoring or strongly disliking them.
Fortunately for Toyota, more people like the commercials for the 2010 Prius than dislike them. In fact, Toyota's "Harmony" spot topped Nielsen's Top 10 Most-Liked New Ads list in May, and the "MPG" commercial came in at #3. For what it's worth, an advertisement for Coke came in at number 2.
If you've somehow managed to miss these commercials on television since the campaign was launched back in May, we've pasted three of them after the break for your viewing pleasure. There's also this behind-the-scenes action. Oh, if you don't like the American marketing campaign, there's always the Japanese commercials with Superman.