REPORT: Toyota Prius ad campaign most liked by TV viewers (w/VIDEO)
2010 Toyota Prius Harmony commercial - Click above to watch the video after the break
By now, we've all probably seen the commercials from Toyota's latest marketing campaign for the 2010 Prius hybrid... and we've all probably developed an opinion about them. Any time an advertising campaign is as interesting and different as this one, there are bound to be opposing viewpoints either favoring or strongly disliking them.
Fortunately for Toyota, it seems that more people like the commercials for the 2010 Prius than not. In fact, Toyota's "Harmony" spot topped Nielsen's Top 10 Most-Liked New Ads list in May, and the "MPG" commercial came in at #3. For what it's worth, an advertisement for Coke came in at #2.
If you've somehow managed to miss these commercials on television since the campaign was launched back in May, we've pasted three of them after the break for your viewing pleasure. Oh, if you don't like the American marketing campaign, there's always the Japanese commercials with Superman – or better still, check out Casual Mafia's "In My Prius" sendup.
[Source: Advertising Age via Prius Chat]
Video:
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Reader Comments (Page 1 of 5)
Erik 4:04PM (6/23/2009)
People liked these? WTF, that makes no sense.
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chconline 4:24PM (6/23/2009)
Exactly. "In My Prius" is the best imo LOL
http://www.youtube.com/watch?v=RksFDe6nkaY
nrb 6:08PM (6/23/2009)
The first few times I saw the commercial, I thought it was very good. The next six thousand times I saw it, I grew to hate it.
urdaddy 6:28PM (6/23/2009)
The people who enjoy these ads are the same %99.99 of the population who've never heard of autoblog.com. Goes to show you how far out of touch you are with the rest of America who doesn't think about fornicating with 5-door hatchbacks most of the day.
seanleeforever 6:53PM (6/23/2009)
I liked it. in fact, i like it because it is unique and well thought out. this commerical doesn't try to bash other cars like most of german car commerical (except Mercedes and Porsche). the commerical state prius' strength, not other's weakness, especailly not making fun of the next closest competitor.
I don't know what environment most of you guys live in, but my experence taught me that a great person would never look down on other people. a billionaire, especailly self made ones, never showing off his/her wealth by laughting at an average joe. only assholes would always bark for attention by bashing other's mistake. and i am talking about you, vw and audi.
you never see Mercedes bashing other makers to show off their prestige.
you never see Lexus bashing other makers to show off their quality.
you never see Ferrari bashing other makes to show off their performance.
you never see Miscrsoft bashing Apple to show off their market sheer (the opposit is not true)
bottom line, when you are the best at what you do, you don't need to show off.
tuxchown 9:41PM (6/23/2009)
These ads suck ass.
knightuc1992 7:33AM (6/24/2009)
The Toyota Pious - the official car of all sanctimonious, holier-than-thou, environ-mental hippies, yippies, and yuppies everywhere...
Showing this commercial more than once is one time too many...
kballs 2:09PM (6/25/2009)
Prius: Fueled by puppy love, cotton candy, dreams, and rainbows.
zootsuit7 5:04AM (6/26/2009)
.....and fuzzy kittens
JohnnyG 4:07PM (6/23/2009)
These ppl must have been on crack. There is something terribly wrong with these commericials.
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Sea Urchin 4:36PM (6/23/2009)
They are not for a D3 vehicle?
Taglane 6:22PM (6/23/2009)
No. It's frickin creepy. I was all "Oh what a nice commercial."
Then I saw it again and I was all HOLY F**KIN S**T THOSE ARE PEOPLE.
I hate it. Not a terrible car tho.
Lemmiwinks 8:52PM (6/23/2009)
Honestly, I do like this commercial. But not because of its content or subject matter...
I just got a new Samsung LED LCD and it's got a killer contrast ratio... these Prius commercials look absolutely incredible on it.
I'm not trying to brag... I'd just wager that a lot of the folks who say they "like" this spot only like it because of the gee-whiz hi-tech HD visual experience.
(draw your own comparison to Prius owners... now)
Luis 4:08PM (6/23/2009)
I happy to really like these very gay commercials. I didn't even realize all the nature movements were people until seeing it a few times. That was really cool.
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Geo 4:44PM (9/17/2009)
aha, what about that WAR on Terror one here :):):):) ( i laughed for 5 mins the first time I saw it:
http://www.youtube.com/watch?v=xhRMdx95b8o
same in embed window:
http://www.youtube.com/watch?v=xhRMdx95b8o&feature=player_embedded
Geo 4:55PM (9/17/2009)
... speaking of car ads with terrorists inside I think VW is the ABSOLUTE BEST with this one (it was banned worldwide by the way):
http://www.youtube.com/watch?v=arfNofxBtfY&NR=1
13enS 4:11PM (6/23/2009)
They remind me of a Bjork music video.... unoriginal (if you know where to look...)
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Shipey 4:11PM (6/23/2009)
I'm in the minority then, because I instantly mute my TV rather than listen to their self-righteous eco-drivel. Blech.
After that commercial you'd think the thing ran on fairy dust and spewed pure oxygen.
Also, I'd really love to see a Prius drive up a hill that steep. Really.
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bmw4dea 6:46PM (6/23/2009)
ha ha ha! that was my thought exactly
they should have fine print at the bottom that reads
*image simulated, please to NOT attempt to drive a pruis up a hill, please consult your owners manual*
bmw4dea 6:48PM (6/23/2009)
damn my spelling
I meant *Pruis* not Pruis. Although, for some reason, Pruis sounds like a better smug name for that car