Bosch looks for more business as Chrysler starts to build Fiats
Bosch also hopes some of its newer endeavors help it to capture more market share for technologies to improve fuel efficiency. Bosch is now building motors for hybrid and electric drive vehicles and recently announced a joint venture for lithium ion batteries. The massive German supplier will also start to build turbochargers in 2011 as more automakers move to downsized and boosted engines to reduce fuel consumption.
With car sales unlikely to return to their previous peaks in the foreseeable future, the only way for Bosch to grow its business is to get into areas it has not previously been involved in. The company is also trying to drive down costs by standardizing more components and reducing the number of proprietary designs it produces for different automakers.
[Source: Automotive News - Sub. req'd]
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