• Jun 22, 2009
2010 Buick "Astra" - Click above for a high-res image gallery

Further proof that General Motors is readying a Opel Astra derivative for the Buick brand has just arrived in the form of spy shots showing a mid-size mule testing at Germany's Nürburgring. Somewhat obscured behind the excessive camo is Buick's trademark "waterfall" grille, however, the A-pillar and C-pillar survive the transition from Opel to Buick.

Inside, the badge engineering is markedly more apparent with what looks like an instrument panel, center console, and steering wheel directly ported over from the recently revealed 2010 Opel Astra. In all likelihood, the Buick version will be sold almost exclusively in the Chinese market and, although it would be built along side the Cruze at GM's Lordstown, OH plant, it's doubtful that the compact Buick will ever be sold in the States. But if it does, we'd suggest reviving the Skylark or Somerset moniker, because, hey... we know how well they went over before.




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  • 31 Comments
      • 5 Years Ago
      So what are they saying? Is this a Cruze or an Astra being badged as a Buick? I would much prefer that it be the Astra as we wouldn't get it here otherwise.
      • 5 Years Ago
      So.... GM doesn't want to rebadge the Pontiac G8 even though it won't exist anymore... but is rebading the Cruz into a Buick?? Sigh.
        • 5 Years Ago
        China already has a buick commadore
      • 5 Years Ago
      Well rebadging worked wonders for GM in the past, it’s just that they used to rebadge Chevys and Pontiacs and Saturns. But now GM is rebadging Daewoo’s into Buicks.

      Apparently Wagoner wasn’t the only moron at GM.
        • 5 Years Ago
        I was gunna respond, but then I saw the name.

        Lol.
      • 5 Years Ago
      can they have any more buttons on the center IP? looks all gadgety, but way too many~~
      • 5 Years Ago
      Didn't GM just euthanize the brand that was nothing but a rebadged Chevy?
        • 5 Years Ago
        No GMC is still around.
      blue3874
      • 5 Years Ago
      I was just thinking about how Buick should, to an extent, should include a compact car to take on the Lexus IS and to diversify its' lineup; all Buick has is the Lucerne, LaCrosse and Enclave.

      The new Buick Somerset, anyone?
      • 5 Years Ago
      I knew that.
      • 5 Years Ago
      le tme know when the catera variant is released so i can do an escalade treatment on my cruze.
      • 5 Years Ago
      Looks like an Astra Sedan to me with the same basic (Delta II) platform but with whatever differences Opel put into the Astra vs. the Cruze along with the different interior( The provided interior shot looks like the Astra), makes sense to me and will give the Buick enough unique features to be sold here. I'm not a GM defender but all this whining about shared platforms (not rebadging) is getting into my nerves, why is it when Toyota,Honda, or VW do it it's Ok.
      • 5 Years Ago
      I thought GM were done badge engineering? And if it's for any market other than China it won't sell well. Most people's perception of Buick=tuna boat for old people, not sporty compact. It would take a miracle car from Buick for many to get over that stereotype, and some years for people who buy compacts to warm up to the brand enough to consider purchasing one.
        • 5 Years Ago
        Wow, how original, did you think that up all by yourself?
        • 5 Years Ago
        Yeah, so that wasn't meant for you, Jordan, sorry.
      • 5 Years Ago
      Are you all stupid? This isn't a simple rebadge, it's got a brand new interior and sheetmetal.

      Jesus.

      I wish the Cruze had that rear.

      If it were a mere rebadge they wouldn't even be testing the damn thing.
      • 5 Years Ago
      Finally a small Buick.
        • 5 Years Ago
        No. It's a small Buick. It's called Platform Sharing. We don't call the Challenger a 300C. We don't call the Audi R8 a Gallardo. and we don't call this a Cruze.
        • 5 Years Ago
        No, not a small Buick...a Chevy with a different badge and different name. What's that about a stink-weed by any other name is still a stink-weed...or was that a rose;?...a turnip maybe?
        • 5 Years Ago
        Hmm. There's a significant difference between building nearly an entirely different car on an existing platform vs. swaping some grill pieces and badges and calling it a new car. One is platform sharing, one is flat-out rebadging.

        As long as this car isn't sold in the USDM I won't criticize GM here. If it is, then they really haven't learned a damn thing.

        Yes, everyone else "rebadges," but they differentiate the product enough to make it a somewhat unique product. For example, the Camry vs. the ES series.
        • 5 Years Ago
        TagLane: Let the idiots have their say. Didn't hear them complain when VAG made seven (7) different cars off the A3 platform. Don't hear them cry about the CamryES350 badge job. Let them have their say.
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