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High unemployment and plunging revenue for businesses has been toughest on the state of Michigan. Even the wildly popular Woodward Dream Cruise has been hit by the region's economic despair. Several sponsors have reportedly dropped out, and some participating cities have scaled back their participation in light of budget shortfalls.

In an effort to raise more money for the Dream Cruise, the classic car extravaganza will take on a new name for 2009. The cruise will now be called the Woodward Dream Cruise presented by the MotorCity Casino Hotel. The casino, which is owned by the Detroit-based Ilitch family (Little Caesers/Detroit Tigers/Red Wings owners) is increasing its sponsorship profile in order to attach its name to the event. With over one million people from all over the world attending the event, the sponsorship will also give the casino some big-time exposure. The Detroit News is reporting that Dream Cruise officials are still looking to obtain two more sponsors in advance of the event's August 15 date. Good luck with that, fellas.

[Source: The Detroit News]

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    • 1 Second Ago
      • 6 Years Ago
      I liked the Dream Cruise better years ago when people were wetting down the pavement so you could do burn outs on the street and no sponsors. Hey how about this....everyone knows what day the cruise is on so show up drive your car around and then head home. Why do you need a sponsor to idle your car down a public street?
        • 6 Years Ago
        I've always asked that same question.... Other than some extra cops for traffic enforcement, how has this event, which is nothing more then a bunch of people criusing the strip.... get to be so expensive..

      • 6 Years Ago
      That's a mouth full of yuck. I wish it did not have to happen for the event to survive.
      • 6 Years Ago
      The Dream Cruise sucks so bad now, TOO many cars, and way too many rules.
      • 6 Years Ago
      Desperate times call for desperate measures.