Vodafone has created an online game called Taxi Grand Prix that looks pretty neat. You choose a team of two actual taxi drivers on the roads in Great Britain, and when a race begins, the distance your two drivers travel whenever they have fares is added to your team's distance. Whichever team's drivers clock up 308 kilometers fastest wins.
To promote the game, the cell phone company has created a series of vids featuring McLaren drivers Lewis Hamilton and Heikki Kovalainen as boy racer black cabbies. In this intro spot, the two fight to get to a single fare in Spring Hill. Based on the amount of driving they do, it looks like the pickup is in Orkney. And while the spot is a bit of fun -- and the only time Heikki has been in front of Lewis all year -- the game itself looks a lot cooler than the commercial. Follow the jump to watch the video.
[Source: The Sun]