• Jun 15, 2009

2010 Honda Insight - Click above for high-res image gallery

We had to wait years for someone to give us a hybrid-only alternative to the Toyota Prius, and Honda finally gave us some choice with born-again Honda Insight. Initial interest in the under $20,000 40+ mpg vehicle has been high, but it's not necessarily translating into as many sales as the automaker would like. Honda was initially hoping for 90,000 sales in North America in its first year, but it looks like the Japanese automaker may not hit its sales goal. American Honda Vice President John Mendel has reportedly told Bloomberg that the Insight isn't going to hit 90,000 units, but that the company "will be just fine" with 50,000 to 60,000 sales. Honda expects global sales of the Insight to hit 200,000 units, and it was hoping for about half of that volume to come from North America.

The revised sales forecast comes as Honda is keeping more Insight units in Japan due to brisk demand and unfavorable exchange rates in the States. Lower gas prices are also likely to be hurting sales of Honda's new hybrid, though the price of petrol has been steadily heading north over the past few weeks. The economic recession is also likely hurting Insight sales, as U.S. sales for almost everything with four wheels has been very poor so far in 2009.



[Source: Reuters]


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    • 1 Second Ago
  • 33 Comments
      • 5 Years Ago
      I recently test drove the 2010 Insight and the Prius over the weekend. I thought the Insight had plenty of Room. I am over Six feet and had ample room to drive also providing comfortable room for a person behind me. When I drove The Insight I never felt it shift at all, it was an exceptionally smooth ride. The Prius on the onther hand was a very heavy car to drive and felt that way. The only Prius on the lot where all prices at just under $30,000(sticker Price). The insight I can drive away tax, tag and title for $23,000.
      • 5 Years Ago
      I haven't seen a single one on the road yet. I bet Honda is glad many Americans probably won't see Clarkson's review of it.
      • 5 Years Ago
      Make it $15000 and I'll bite. Fine it might be unrealistic of me considering the tech involved, but these days I couldn't afford even $20 grand. We need really nice $15000 cars in the US (the Honda Fit is an example). The Chevy Beat -- eh or what ever they're calling it now-- would be nice as well... if they didn't take there sweet ass time to get it out. Yeah THANKS Bob Lutz for not wanting to make it for the US market in the first place! Maybe if Lutz had made better decision, we could of avoided having this entire fiasco in the first place!

      Eh. Sorry? Side tracked.

      The Insight although good looking and good intentioned, is too expensive for many people these days. Of course this is all my opinion so... take it or leave it.
      • 5 Years Ago
      I think the Prius offers more bang for the buck.
      • 5 Years Ago
      The audacity of any dealer applying mark up now is absolutely astounding. I know dealers are not selling cars that much anymore. I live in one of the largest markets for new cars, and I rarely see new car plates.
      • 5 Years Ago
      Maybe because the Insight just can't compete with the new Prius?
      For only a grand or two more the Prius may be a better car.

      Insight = Under 20k starting price, 40+ mpg, cramped interior.

      Prius = Just over 20k staring price, 50+ mpg, roomy interior.

      Win = Prius
        • 5 Years Ago
        cary... you took the words right out of my mouth.

        clarkson's got a good head on his shoulders.
        • 5 Years Ago
        From sitting in the Insight, what struck me first was just that--the interior feels cramped. The Fit feels far more spacious.
        • 5 Years Ago
        ROFLMAO!

        "..Biblically terrible.."
        • 5 Years Ago
        yes congress,

        everyone wants a hybrid, if GM would just make them, they would sell like hot cakes...

        wonder how many F-150s have sold in comparison...

        • 5 Years Ago
        Every single review has been saying that Prius is a much better executed product than the Insight, and I think Honda came to this conclusion as well. Yes Prius is a bit more expensive, but Insight isn't going to be a smash hit.
      • 5 Years Ago
      Good, less ugly cars on the road.
      • 5 Years Ago
      If you are going to (repeat) mention gas prices near $3 as being 'low' and those prices as a 'cause' of the Insight's sales sucking, you must also mention as a cause for porr sales, that the Insight is 'FREAKING UGLY'.
      • 5 Years Ago
      I think Honda should have offered more options. If I were ever going to get a Prius or Insight (I had a Prius on order a few years back but craved greater driving joy and cancelled) I would want a sunroof and heated seats.. period. I won't buy a car without them. My specifics aside, with the crush of new car introduction interest, they should be offering a wider variety of levels -so there's no reason to walk away without the keys. Navigation they offer, but it's a big whatever. It's on my Blackberry- I'm sure not going to pay a grand for a redundant feature my 2 year old phone has. Prius FINALLY offers a sunroof and heated seats.
      • 5 Years Ago
      I'm sure Honda isn't worrying too much about this one. They're probably well aware that the Powers That Be will spike the price of gasoline soon enough.

      We all know through last year's experience that the serious demand for these cars comes when gas prices shoot through the roof.
      • 5 Years Ago
      prius will too in north america.. don't let that get in the way of posting about month long waits in japan thanks to government handouts..

      mind you those government handouts will probably help imported japanese vehicles ehre too.

      way to go obama!
      • 5 Years Ago
      How can this be? I keep hearing that these are the cars people want to buy and that Detroit went bankrupt for not making them.

      Just because politicians want us to buy these appliances doesn't mean we will.
        • 5 Years Ago
        "It's unbelieveable that Honda can't sell these at under $20k."

        Because they're not under $20K once you add $1,000 in paint protection, $1,000 pinstripes, $1,000 in window etching, and for good measure another $2K in "market adjustment". That'd make the Fusion Hybrid really attractive except ... oops $3,000 "market adjustment" on that one too. The best deal on a hybrid at the moment is probably the 2009 Camry Hybrid which I've seen for less than $25K because they're clearing them out.
        • 5 Years Ago
        Aki, the Insight probably sells well in Japan because it's the only legitimate hybrid available there right now that's a good size for Japanese roads. The Prius is considered quite large by both Japanese and European standards -- only in the U.S. is it considered midsized.
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