• Jun 14, 2009
Click above to watch the video after the jump

Do you remember those Transformers fan videos in which fanboys with a lot of time and not a lot of friends made stop-frame action sequences with their toys? The creative types at Kia must have liked the idea, because they assembled a several dozen Kia Souls to make a video of their own. The end result is something pretty damn cool.

Hit the jump to watch "Kia Soul Rock!" The 1:29 video starts off with the prerequisite car stunts and power slides, and then it surprises with synchronized stop-motion goodness that includes nearly 100 Souls working together to make a rolling self effigy. Talk about your high-effort productions. At the end, the Soul Sport models all head into the cargo ship for transport, but Kia wants to stress that the vehicles used for stunt duty will not be shipped to customers. Thanks for the tip, ConceptVBS!




[Source: YouTube]



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    • 1 Second Ago
  • 25 Comments
      • 5 Years Ago
      Cool... but it begs a question, how do port workers actually treat brand new cars when they load and unload them? i saw a Volvo amateur video, and these guys were as rough with the cars as they would be with a bag of corn seeds... and accidents do happen....
        • 5 Years Ago
        Yes,
        because those are actual port workers who have nothing better to do than make dance ensembles with cars...
      • 5 Years Ago
      How would you know if the Soul you bought was in that video?
        • 5 Years Ago
        Test cars, not sold to the public as stated at the end of the vid. To give them a hard time request a list of VINs for all the cars in the video before you buy one :)
      • 5 Years Ago
      Pretty neat little spot. Kia is definitely coming on strong nowadays. I see a -ton- of Souls around the streets in my area, and the Forte sedan is now on the lots as well (which reminds me, I need to go down and look at it!).
      • 5 Years Ago
      hat goes off to them -- good music, good idea, and excellent execution.

      +1 to them
      • 5 Years Ago
      If only Kia spent this much time with actually making a decent name for themselves as a car manufacturer... I haven't seen a car plastered on so many damn things. Xbox Live, MTV, Magazines, Movie Theaters just to name a few. I guess I really shouldn't say much about their marketing and manufacturing tactics, they're still in business...
        • 5 Years Ago
        Kia DOES make solid cars, even made first generation Ford Festivas from the early days (although based on Mazda platform)

        As for seeing Kia cars everywhere in media, that's the point of marketing, isn't it?
        • 5 Years Ago
        I'm pretty sure that what you mentioned as adveritising spots, are prime areas in which Kia's customer base lie in.

        You don't exactly see BMW advertising their cars on Nickelodian, no?
        • 5 Years Ago
        Uhh, if you were better informed, Kia has been w/ the award winning cee'd (in Europe), the Soul, the upcoming Forte sedan and Koup, the new Sorento and Sportage, the entirely new large ("VG") sedan, the entirely new MPV (no. 3), etc.

        Autocar awarded Hyundai-Kia UK's auto manufacturer of the year award in 2008 and Kia Motors was been named Car Maker of the Year by the leading UK motor trade magazine AM for 2009.

        ***********

        Anyway, that was a cool/fun video.
      • 5 Years Ago
      That picture is a real life level of Peggle
      HotRodzNKustoms
      • 5 Years Ago
      That was the best 1:29 of my entire day!!! Very fun video!
      • 5 Years Ago
      You take the Kia badges of the interior of the Soul and I could easily mistake it for GM interior.
      • 5 Years Ago
      Where was this filmed? So did they drive that big boat all the way from Korea just to film that 1:29 clip and then load up the boat and go home? Probably not, but it's funny to think about.
        • 5 Years Ago
        Maybe they filmed it in Korea?
      • 5 Years Ago
      that's hot
      • 5 Years Ago
      I think I like the Soul now.
      • 5 Years Ago
      Honestly, this commercial had a negative impact on me. I thought the music was horrid, the shots were trying to be too action packed, yet they weren't in the slightest. The still shots thing was pretty dumb too IMHO.

      I think the soul looks like a neat little car but this commercial sucked
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