Martin Eberhard has obviously been busy these last few weeks. With a lawsuit currently pending in court against Tesla Motors and its CEO Elon Musk, Eberhard has apparently still had enough time to write an interesting article on the effects of blogging and how it helped build the Tesla Roadster. Specifically, Martin is referring to Tesla's official blog, the first post of which Eberhard wrote shortly after the Roadster's official launch back in the summer of 2006.

According to Eberhard, blogging promotes transparency and builds credibility, is the ultimate real-time focus group, supports team building and is the single most efficient tool for reaching mainstream media. Those points, along with the importance of a blogger having "a voice," make up the subheadings of Martin's article. It's an interesting read, and if you're so inclined, click here for the entire posting.

[Source: Tendo Communications]

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