Martin Eberhard: Blogs built the Tesla Roadster
According to Eberhard, blogging promotes transparency and builds credibility, is the ultimate real-time focus group, supports team building and is the single most efficient tool for reaching mainstream media. Those points, along with the importance of a blogger having "a voice," make up the subheadings of Martin's article. It's an interesting read, and if you're so inclined, click here for the entire posting.
[Source: Tendo Communications]
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