To compete with Ford Focus, other compact vehicles and for the higher-mpg car market in America in gereral, GM will be bringing out the Chevrolet Cruze next year. Over on the GM Fastlane blog, CEO Fritz Henderson has addressed GM's small-car strategy. For a company long associated with SUVs and muscle cars, the new GM will have its work cut out for it to convince people that they no longer want/need all those gas-guzzlers tGM promoted in years past and should consider a compact GM car instead. Henderson wrote:
If you haven't heard, next year we'll roll out an all-new compact that will surprise most customers with its terrific fuel efficiency (approaching 40 mpg highway), appealing interior design and spacious five-passenger cabin. This new car, our Chevrolet Cruze, will feature a small but very powerful 1.4 liter direct-injection turbo-charged gasoline engine in an attractive and affordable package. Now, we recognize that small-car buyers have long held Asian imports to be best-in-class in this segment, and we know that simply fielding a competitive car won't cut it. That's why we're out to beat the competition.Is that going to be enough?