There are milestones, and then there are milestones. Last week, Fiat's Brazilian division celebrated the big mamma: 10 million vehicles produced. The Italian automaker has been building cars and light trucks in Brazil for over 30 years, and today Fiat Automóveis holds a 25.5% market share, making Fiat the largest automaker in Brazil and Brazil the largest foreign market for Fiat.
The company's assembly plant in Betim, Brazil, churns out 3000 units every single day, from 15 distinct model lines with variants numbering in the hundreds. Last month, Fiat sold 60,628 vehicles in Brazil, eclipsing Volkswagen, General Motors and all other competitors.