• Jun 10, 2009
2010 Ford Taurus SHO – Click above for high-res image gallery

The Ford Taurus hasn't even hit the market yet, but it's already beginning to win props from the press. Esquire has entered the award fray by picking the new Taurus SHO as its inaugural 2010 Car of the Year. The long-running men's magazine has three criteria for its award: terrific ride and handling with plenty of speed; attractive sheetmetal that elicits stares; and an attainable price point. Editor-in-chief David Granger says that the SHO hits all the marks, as the twin-turbocharged Ford was the unanimous winner amongst Esquire editors.

Esquire correspondent (and Automobile Magazine columnist) Ezra Dyer added that the SHO was a good every day driver that "happens to have a secret under the hood." We're pretty sure 365 horsepower is enough juice to fall in the 'sleeper' category. Ford is, for obvious reasons, pleased with its latest piece of hardware, adding that "we trust that customers will be equally impressed."

Oh, and before you ask ('cause we did) – although the Taurus SHO hasn't hit the market and the official media drive hasn't happened yet, Esquire did manage to secure a drive of the car before they handed out the award, although it isn't immediately clear what other cars were considered for the award. Interestingly, the magazine's article apparently doesn't actually delve into the area of driving impressions, so Ford says it was copacetic with the pre-embargo coverage. Us? We'll finally get our chance to flog the SHO very soon, but we've promised the Blue Oval not to tell you about it until late July, so you'll have to wait. Hit the jump to read Ford's press release.



[Source: Ford]

PRESS RELEASE:

2010 FORD TAURUS NAMED ESQUIRE'S INAUGURAL "CAR OF THE YEAR" FOR MEN TO DRIVE, EVERYDAY

DEARBORN, Mich., June 10, 2009 – Esquire magazine editors evaluated nearly a dozen significant new cars – using some unique subjective criteria – before naming the 2010 Taurus SHO as its inaugural Car of the Year. The article appears in the magazine's July issue, on newsstands today.

"We had three main criteria in selecting the Esquire Car of the Year," explained David Granger, editor-in-chief. "The vehicle needed to be a pleasure to drive and be capable of shortening your breath when you slam down the pedal. It needed to be gorgeous and aggressive, capable of eliciting stares and gawks. And it needed to be attainable – a vehicle that most men actually can buy and drive. The new Taurus SHO nailed all of these parameters."

Competing with some of the best luxury sedans in the industry, Taurus SHO was the editor's unanimous choice.

"The reason we care about the new Taurus can be boiled down to four words: Looks good, goes fast. With a 3.5-liter turbo V-6, dubbed EcoBoost™, you get V-8 power with V-6 fuel economy," said Esquire automotive correspondent, Ezra Dyer. "The SHO is a sleeper – a vehicle you can live with every day, that happens to have a secret under the hood."

The response from the Taurus team?

"We're thrilled and honored with this award," said Frank Davis, executive director, Ford North American Product Programs. "Taurus – and the SHO model honored here – are Ford's flagship sedans. We trust that customers will be equally impressed."


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 50 Comments
      • 5 Years Ago
      If it's starting out at $38k, it's competing with the Dodge Charger SRT-8 and the Pontiac G8 GXP, which sport 425hp and 415hp, respectively. That will put them down 60-70hp against the competition, right off the bat.

      Sure, there's more to a car than just horsepower, but if the SHO is trying to compete in that arena it's priced into the wrong class...
        • 5 Years Ago
        You must have missed the post showing the 1/4 mile times the MKS and Flex were turning in. I believe the MKS ran a 13.9 and the Flex ran a 14.5. Both of those vehicles weigh more than the SHO probably will. I believe both of those engines are turning out 350hp vs the 365hp the SHO will be putting down.

        The GXP and Charger SRT are in the 13.0 to 13.3 ET range. I feel confident the SHO will be in the 13.3 to 13.5 range. Which on the street would be to close to call.

        Plus the SHO doesn't look like some "boy racer" car. You could drive it everyaday and not look like a poseur.
        • 5 Years Ago
        From a performance standpoint you're absolutely right. Not in the same league, starting with wrong wheel drive.

        From a market standpoint, the G8 is killed. The Charger is stale. This isn't going to compete with either of them.
      • 5 Years Ago
      Some people just don't get it. When it comes to this car or any other car for that matter, it comes down to PERSONAL FREAKIN TASTE! And who the heck compares this thing to a freakin WRX? This car is massive. And it will be able to move.

      Why do you think Lincoln is doing pretty well when Cadillac is supposedly a superior company?


      Ohhhh boo hoo, it's a Ford! It should cost $25k. Boo hoo! Something as nice as this car should be in the same pricing bracket as a Fusion!

      Oh you silly haters, you just don't get it.
      • 5 Years Ago
      I actually saw a red one parked at a local pizza place I was eating at the other day. I did not realize that it had not been released yet. It was pretty good looking for an american "sport" sedan.
      • 5 Years Ago
      Esquire figures "most men can buy and drive". What alternate universe are they living in? I would bet most men can not afford a $40Kish car. Most men probably can not get a loan for that much anyway. That being said, I like the car. But then again, I found the previous Taurus SHO versions strangely interesting. Must have been the gorgeous Yamaha V6.
      • 5 Years Ago
      Impressive.
      • 5 Years Ago
      Esquire isn't even an auto magazine, so this means nothing!

      • 5 Years Ago
      how much is an SHO supposed to cost, $40,000?, 35? attainable my ass, a lamborghini is "attainable". they should cap it at $30k.
        • 5 Years Ago
        @Penwin.

        I recommend you to go back to your polar climate, where all u need is glide trough the ice. Obiously you are not in the market for a full size sedan neither am I. But those who are the Taurus better be on there list.
        • 5 Years Ago
        "It needed to be gorgeous and aggressive, capable of eliciting stares and gawks. And it needed to be attainable – a vehicle that most men actually can buy and drive"

        for $40k, i'll take a 370z, G37 sedan or coupe,IS250/350, WRX, WRX STi, Legacy GT, 328i, 128i...list could keep going.

        the criteria never said it had to be "full size"
        • 5 Years Ago
        Pengwin:

        The car will START at an outrageous $38K. It can be optioned up with all of Ford's gimmicks, to $45K.

        I would wait a year though. After sitting on the lot for that long, dealers will be giving them away for 20-25K...which is a much more realistic price for a Ford Taurus.
        • 5 Years Ago
        @Serge - How about a Dodge Charger R/T for $31k with 375HP? Or a Pontiac G8 GT with 361HP for $31k?
        • 5 Years Ago
        @arturo

        i agree, i am not in the market for a full size but esquires criteria never said the car had to be full size.im criticizing the fact that there are many other cars for the same amount of money that much better fit the criteria
        • 5 Years Ago
        @Mike E.
        I love both the Charger R/T and G8 GT... however they are not as big as the Taurus, nor do they have such nicely made interiors. However if burning rubber is your thing then go fr the R/T or is taking corners is a bigger priority then the G8 GT has no match at it's size and price range. With that said, the Taurus SHO represents the a balance that is fast, big and comfy... at least on paper. We'll just have to see how that works in the real world.

        P.S. the G8 is the car for me though... if I didn't want it's two door sister that is.
        • 5 Years Ago
        Arturo - This isn't the Taurus....this is the SHO

        Those in the market for a full-size car should look at several options including the Avalon, Genesis etc. (This market has pretty much dried up with SUVs - with the exception of the very expensive entries from BMW, MB, and Audi) But this is supposed to be about a sporting car - when was the last time you gawked at a full size sedan that wasn't an AMG S-class or Maybach?

      • 5 Years Ago
      I want one. I am really in love with this car but would only pay about $35k at the high end so they better be discounting them if I am going to have one in my future. I just can't se paying more than that right now...
      • 5 Years Ago
      This definitely falls into the category of "Really expensive ads that appear to be articles", or simply "How well can Esquire jerk off one of their biggest sponsors".

      This is utterly ridiculous, and shameful as well. Ford paid to have this article written, plain and simple. There's no way even the dimmest simpleton could ever vote a Ford best at anything, much less "car of the year".

      Time to cancel my Esquire subscription.
      • 5 Years Ago
      I read someplace that the Avalon and Solara were being dropped. Anyone else read this?
      • 5 Years Ago
      Not seeing what's so gorgeous about this car, styling looks pretty average to me.
      • 5 Years Ago
      Congratulations to the 2010 Taurus. I wonder what the other cars were. Still this car has a certain appeal to it.
    • Load More Comments