Rumormill: BMW plans assault on the premium entry-level segment with X and Y models

BMW's equivalent of Deep Throat has divulged a host of information on the marque's coming plans for its premium entry level range incorporating the 1-Series and Z2, and a new line of Y vehicles. According to the mole, Scott26, the 1 will break into three different levels: Traditional, Lifestyle, and Sporting. They will be underpinned by a modular platform that could be differentiated among models and also serve as the basis for the next MINI.
The Traditional line will include the 1-Series along with Active Hybrid and Sport Compact versions. Sporting will comprise the 1-Series and Z2 coupe and cabriolet, plus a Supersports version of the 1 and a 135i Lightweight Performance Concept. Lifestyle counts the 1-Series Gran Turismo, the X1, X2, and the Y1.
As Scott27 breaks it down, the full lineup will advance the capabilities of Efficient Dynamics, and a hybrid version of each car will be offered. As well, the cars will "resist the usual jump in weight by using lightweight materials and sophisticated bonding techniques." What would be weighty at that point is the number of BMW's offerings, with 12 cars alone mentioned here, not counting the hatch models.
And what is the Y1? Strictly a proposal at this point, the line would be for those who want more "identity and creativity" in their Sports Activity Vehicles. A "dynamic , lighter and more personal" SAV than the X6, the Y1 is laid out as a 2-door, 2-seat "hybrid of an X with the aura of a Z." Think of a de-Bangled X Coupe. Thanks for the tip, Andrew!
[Source: 1 Addicts]






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Reader Comments (Page 1 of 2)
Protzenegger 9:11AM (6/08/2009)
While I welcome the idea of a new BMW, adding yet another "sports activity" vehicle to the lineup asks precisely this question: Y?
Reply
geo.stewart 11:41AM (6/08/2009)
but what does Scott28 say? We heard from Scott26 and Scott 27.
;-)
And may I say, that ride is hideous
Justin 9:17AM (6/08/2009)
WTF is that thing?
Reply
DJ 9:21AM (6/08/2009)
That's a last gen Huyndai Tiburon with a BMW grille....
Motor_Yakuza 9:57AM (6/08/2009)
An ugly mutant something.....
CJ 10:33AM (6/08/2009)
Thats the X Coupe study from 2001, intruduced 'flame surfacing'. All these commenter's on this blog are so clueless - you guys think this is new!?!?!
sparrk 4:56PM (6/08/2009)
i was hoping they would build the X Coupe when i first saw it , maybe there is still hope , a rally type sports car is the only option for Eastern European roads :)
Justin 4:59PM (6/08/2009)
CJ, nice to see sarcasm is lost on you.
DJ 9:19AM (6/08/2009)
For this to be financially viable while not getting too close to current 1 Series pricing, BMW will have to build these somewhere other than Germany.
India, China or South Korea?
And if that's the case, will they accepted as true BMW's?
Reply
André 10:19AM (6/08/2009)
As true as the South-African RHD Bimmers sold across the world.
Shipey 9:25AM (6/08/2009)
Bastard child of C6 Corvette and an M3.
Blech.
Reply
Mr Clickerson 9:54AM (6/08/2009)
No, sir, I don't even believe that abomination has even had the good graces of the C6 in it's gene pool.
KILL IT WITH FIRE!
Jerry Hightower 9:59AM (6/08/2009)
I thought I'd never see an ugly BMW but I just did.
Reply
k.w.a 10:21AM (6/08/2009)
where have you been the last 3 years?
Shiftright 11:12AM (6/08/2009)
3 years? Try 5 or 6...
petee209 9:33AM (6/08/2009)
Wow Good Job BMW, take a simple thing like making cars and over complicate it with crap like this.
Reply
Kitko 10:06AM (6/08/2009)
PSeudo atmospheric music. Suggestive voice:
Answering questions nobody never asked.
BMW.
It's amazing how many people fall for the BMW's business model. Invent a problem. Claim a solution. Market it.
Reply
Jay Evans 10:09AM (6/08/2009)
Paint it red and it's Lighting McQueen!
Reply
firetruckfiretruck 10:20AM (6/08/2009)
NO NO BMW !!! its suppose to look like this
http://www.dcr62.net/Web%20Page%20Pics/Front%20Cover%20Pic.JPG
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petee209 11:06AM (6/08/2009)
Nice car, I wish BMW would make a nice retro styled car. It worked for American cars.