• Jun 8, 2009
BMW's equivalent of Deep Throat has divulged a host of information on the marque's coming plans for its premium entry level range incorporating the 1-Series and Z2, and a new line of Y vehicles. According to the mole, Scott26, the 1 will break into three different levels: Traditional, Lifestyle, and Sporting. They will be underpinned by a modular platform that could be differentiated among models and also serve as the basis for the next MINI.

The Traditional line will include the 1-Series along with Active Hybrid and Sport Compact versions. Sporting will comprise the 1-Series and Z2 coupe and cabriolet, plus a Supersports version of the 1 and a 135i Lightweight Performance Concept. Lifestyle counts the 1-Series Gran Turismo, the X1, X2, and the Y1.

As Scott27 breaks it down, the full lineup will advance the capabilities of Efficient Dynamics, and a hybrid version of each car will be offered. As well, the cars will "resist the usual jump in weight by using lightweight materials and sophisticated bonding techniques." What would be weighty at that point is the number of BMW's offerings, with 12 cars alone mentioned here, not counting the hatch models.

And what is the Y1? Strictly a proposal at this point, the line would be for those who want more "identity and creativity" in their Sports Activity Vehicles. A "dynamic , lighter and more personal" SAV than the X6, the Y1 is laid out as a 2-door, 2-seat "hybrid of an X with the aura of a Z." Think of a de-Bangled X Coupe. Thanks for the tip, Andrew!

[Source: 1 Addicts]


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    • 1 Second Ago
  • 28 Comments
      • 5 Years Ago
      This car reminds me of the early 90's Isuzu Impulse / Asuna Sunfire / Geo Storm...

      ...and am I the only one that thinks 'premium' and 'entry level' are kinda contradictory?
        • 5 Years Ago
        Nope. BMW just wants to convince you they aren't by including them in the same sentence enough times.

        By the way, does no one else find the potential of a "lifestyle Y" model freakin hilarious? If it's a convertible I will not be able to stop laughing. It sounds like buying the car actually makes men go gay for god sakes! BMW you never cease to amaze.
      • 5 Years Ago
      Chris Bangle leaves and this is what we get!? Bring him back!
      • 5 Years Ago
      I thought I'd never see an ugly BMW but I just did.
        • 5 Years Ago
        where have you been the last 3 years?
      • 5 Years Ago
      Paint it red and it's Lighting McQueen!

      • 5 Years Ago
      I don't see how BMW can just keep making so many different cars with the economy crumbling. Isn't this the time that BMW starts to consolidate their current offerings and decide which ones cost more to make vs profits?
      • 5 Years Ago
      I will laugh when BMW releases the ///M version of the Y-series. They can call it the YMCA (Y M-coupe active).
      • 5 Years Ago
      BMW has clearly lost the plot. Clearly.
      • 5 Years Ago
      While I welcome the idea of a new BMW, adding yet another "sports activity" vehicle to the lineup asks precisely this question: Y?
        • 5 Years Ago
        but what does Scott28 say? We heard from Scott26 and Scott 27.
        ;-)

        And may I say, that ride is hideous
      • 5 Years Ago
      PSeudo atmospheric music. Suggestive voice:

      Answering questions nobody never asked.
      BMW.

      It's amazing how many people fall for the BMW's business model. Invent a problem. Claim a solution. Market it.
      • 5 Years Ago
      For this to be financially viable while not getting too close to current 1 Series pricing, BMW will have to build these somewhere other than Germany.

      India, China or South Korea?

      And if that's the case, will they accepted as true BMW's?
        • 5 Years Ago
        As true as the South-African RHD Bimmers sold across the world.
      • 5 Years Ago
      What a load of crap. A bunch of useless coupes with over the top styling.

      Bring me the 5-door 1 series and I will buy one that very day.
      • 5 Years Ago
      Do they mean an attack on our sensibilities? This is actually a concept from 10 years ago, a precursor to the famed and universally loved flame -styling.
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