Lost in the bevy of numbers that is the Autoblog monthly sales report is the fact that Volvo just isn't selling very many cars in the U.S. any more. The Swedish automaker only sold 5577 units in May, and the downward trend started way before the automotive market hit the crapper. Given the sad state of Volvo of late, it's little wonder that Ford is desperately trying to sell the once profitable automaker.
Just because times are tough at Volvo doesn't mean it's time to give up. Volvo's new marketing initiative for the month of June addresses cost of ownership head-on. The Safe + Sound coverage plan is one of the most comprehensive warranty programs ever offered by any automaker. It includes 5 year/60,000 mile warranty coverage plus 5/60,000 free scheduled maintenance, 24/7 roadside assistance, and – get this – wear and tear coverage that includes everything from wipers to brakes and rotors. Hit the jump to view the details on Volvo's Safe + Sound plan.
Volvo Announces An Unprecedented, Best-In-Class Coverage Program
The Volvo Safe + Sound Coverage Plan
ROCKLEIGH, N.J. (June 2, 2009) - Volvo Cars of North America, LLC (VCNA) today announced it will offer a unique Safe + Sound Coverage Plan on all 2009 models. This complimentary coverage program offers tremendous value to buyers by wrapping a comprehensive list of benefits into one package. Volvo has combined additional time and mileage limits on: Warranty repairs and roadside assistance coverage along with enhancing wear item coverage and extending factory scheduled maintenance coverage.
"This is best-in-class coverage," said Tassos Panas, Executive Vice President, Sales Operations. "Today, consumers are looking for value and Volvo has built an overall coverage program that adds value and peace of mind to their ownership experience."
The Volvo Safe + Sound Coverage Plan gives owners peace of mind for five years or 60,000 miles, which ever comes first, and is transferrable to the next owner. It includes:
* 5 years/60,000 miles of New Car Warranty
* 5 years/60,000 miles of Complimentary Factory Scheduled Maintenance
* 5 years/60,000 miles of Wear and Tear Coverage
* 5 years/Unlimited miles of Volvo On Call Roadside Assistance.
This complimentary program is designed to offer a premium ownership experience by expanding and enhancing services to Volvo owners. Volvo's Safe + Sound Coverage Plan is for all 2009 cars sold by VCNA retailers from June 2 through June 30, 2009.
Late last year, VCNA surveyed luxury buyers to ascertain how the economy was impacting their lives. It is not surprising that 53 percent were concerned about how the declining economy was going to affect them. VCNA found that two major points were likely to influence future purchase decisions: The need for durable, high quality products and concern about maintenance expenditures. This study also drew out their concern for strong warranty support and their belief that scheduled maintenance coverage would be an important part of their decision criteria.
"Buyers are looking for security - peace of mind, stability, honesty and straight talk about how a purchase would effect their financial environment," Panas said. "They are looking for practical solutions that give them better value for the money they are spending."
Volvo retailers were part of this development process. They are confident that the Safe + Sound Coverage Plan will bring new customers to their retail facilities as well as exceed the needs of repeat Volvo buyers during this difficult economic time. "Combining Volvo quality and reliability with real customer economic needs, we have a program that no other luxury manufacturer is offering," Panas added.
"Volvo has always been about personal safety and security. Our Safe + Sound Coverage Plan offers exceptional value and financial security that goes beyond crumple zones and airbags," Panas said. "This is a security of ownership program that is very Volvo."
The Safe + Sound Coverage Program includes:
* 5 years/60,000 miles Scheduled Maintenance
* 5 years/60,000 Coverage on Wear Items
* 5 years/60,000 Manufacturers Warranty
* 5 years/Unlimited Roadside Assistance (On Call program)
Safe + Sound Elements:
5 Years of Warranty Coverage/60,000 Miles under the Volvo Safe + Sound Coverage Plan
The Volvo Safe + Sound Coverage Plan provides an additional year and 10,000 miles of Volvo New Car Limited Warranty coverage for a total of five years or 60,000 miles, whichever occurs first. Additional warranties cover corrosion, seat belts, the supplemental restraint system, emission systems, genuine Volvo replacement parts and genuine Volvo accessories.
5 Years/60,000 Miles of Maintenance Coverage under the Volvo Safe + Sound Coverage Plan
The Maintenance program covers the first eight scheduled services at no charge. This includes: oil and filter changes, cabin filter replacement, complete fluid level top-offs, and a check of the vehicle's on-board diagnostic system. Volvo service technicians will cover all items outlined in the Volvo maintenance schedule, including inspection of the tires, brakes, coolant and battery.
5 Years/60,000 Miles of Wear & Tear Item Coverage under the Volvo Safe + Sound Coverage Plan
Wear items include:
Brake pads (front/rear)
Brake rotors (front/rear - only in conjunction with a covered brake pad replacement)
Windshield wiper inserts
5 Years of Roadside Assistance under the Volvo Safe + Sound Coverage Plan
Among the many useful standard features that come with your Volvo, the handiest may be Volvo On Call. Volvo developed the industry first coast to coast 24/7 roadside assistance program in 1985. As was then the goal, On Call was developed because Volvo cares and believes Volvo owners deserve the highest form of motoring protection available today.
Volvo On Call includes such services as:
24/7 roadside assistance
Towing to your nearest Volvo retailer
Computerized trip routing/map service
Trip interruption expense benefits
Car rental discounts
Jump-starting, winching, battery failure, changing a flat or emergency gasoline delivery
Volvo retailer locator
VCNA is part of Volvo Car Corporation of Gothenburg, Sweden, provides marketing, sales, parts, service, technology and training support to Volvo automobile retailers in the United States, and oversees Volvo operations in Canada. Volvo has been building cars with safety in mind for more than 80 years.
The 2009 Volvo Cars model lineup includes the award-winning S40 and its wagon counterpart the V50; the award-winning XC90; the sporty S60 sedan; the flagship S80 luxury sedan; versatile V70 wagon and rugged XC70 (Cross Country); the stunning C70 retractable hardtop convertible and the dynamic C30.
VCNA reserves the right to make changes to Safe + Sound coverage plan at any time, without notice.